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George Manas, CEO, OMD WW, touches on his hopes for Cannes 2023 and how the festival has evolved over the years.

“We are starting to see media, content and creative coming together in a much more meaningful way,” Manas said. “In years past, we have started to see glimmers of that reintegration, but I think if any year is going to bring all of those components together — it’s this year.