April 9, 2024 | By Campaign US Staff OMD USA is honored to be one of just five agencies showcased in the annual Campaign US Agency Performance Review for having demonstrated a healthy mix of new business and organic growth, diversified services and strong retention of both clients and employees in 2023.  As Campaign notes in the report, “In many ways, 2023 was a trickier year for agencies to navigate versus the prior, with fewer new business opportunities in the market, shrinking client budgets and layoffs sweeping the industry due to macroeconomic factors.” Meeting these marketplace challenges with an operating…

Many consumers have shifted their television viewing to streaming video, leading advertisers to set aside a bigger portion of their media budgets to connected television. However, they have faced frustrations with determining whether their ads are being seen within the walled gardens of video apps for smart TVs. “Transparency in connected television is incredibly important,” Katie Klein, chief investment officer at Omnicom Group’s PHD, said in this interview with Beet.TV contributor Rob Williams at the Beet Retreat San Juan. Knowing where ads appear among programs, networks, platforms, apps and connected devices underpins three major parts of a media plan. Those are brand safety,…

By Parker Herren | April 09, 2024 Continued contraction of spend in TV as well as upticks in digital media persist The 2023 upfront was defined by the convergence of numerous hardships: economic uncertainty, the Hollywood strikes and continued questions about growth in streaming. Over the summer months, buyers described a longer-than-usual slog of negotiations and pricing rollbacks in the range of 5% across the TV market. While some are optimistic about a rebound in this year’s TV spend, many see similar trends of declines heading into a month of celebrity- and cocktail-filled presentations during the upfront and NewFronts weeks. Along with predictions around continued declines in…

By Michael Bürgi | April 8, 2024 Are those drumbeats in the distance? In many ways that makes sense because the upfront season is upon the industry — that time when linear TV ( the OG of the upfront event), digital and platforms (the NewFronts), gaming (the PlayFronts, which just took place) and even podcasting (Podcast Upfront) host events and parties to showcase their content wares. But maybe those drums signal the beginning of the end of the upfront process, something that may have outlived its usefulness because so much of what’s showcased has changed. It’s an interesting premise floated by…

Omnicom Media Group Agency Added More than $1 Billon in New Business New York, NY (April 8, 2024) - As reported in the 2023 New Business Balance report from RECMA (the Research Company Evaluating the Media Agency Industry), Omnicom Media Group (OMG) agency Hearts & Science topped the 2023 net new business (wins minus losses) ranking of global media agency networks. Fueled by more than $1 billion in new business wins - including the global Jaguar Land Rover business, UK National Lottery operator Allwyn, Horizon Therapeutics, and the Virgin Voyages global consolidation - and with a win/loss ratio of 6:1, Hearts &…

April 3, 2024 | Brian Steinberg The outsized audience for this week’s highly-watched women’s NCAA basketball match between Iowa and LSU may also have noticed that many of the commercials seen during the game belonged to AT&T, State Farm, Home Depot and Gatorade. There was good reason. Optimum Sports, a media agency that specializes in sports properties and is part of ad giant Omnicom Group, had quietly snatched up 35% of advertising time during the game, a record-setter in terms of viewership for women’s sports and the latest example of how interest in female players and the leagues in which…