Driving Diverse Investment

The media industry must go from making headlines to making headway February 22, 2023 | By Michael Roca, Managing Director, DE&I Investment, Omnicom Media Group In the pantheon of tried and true attention-grabbing content, the “in and out” list has stood the test of time. Who among us can resist these curated compendiums of where we have been and where we are going? Sure, sometimes the balance between pithy and pragmatic, aspirational and actionable is a bit off, but occasionally they will strike at the core of an issue. Case in point: Adweek’s list of what’s in and out for marketing in 2023,…

Measurement firms and agencies are trying to tie representation to performance outcomes. February 22, 2023 | By Kelsey Sutton Considering minorities represent nearly 40% of the US population, many advertisers aren’t just interested in making sure their ads are representative of the population—they also want to make sure their ads are running against programming that is also reflective of increasingly diverse audiences. “If you are a big brand, and you’re placing your creative advertising within content, you want to make sure that that content also speaks to your brand’s values,” Stacie de Armas, Nielsen’s SVP, DEI, diverse insights, intelligence, and…

The league was certified by ByBlack, the U.S. Black Chamber of Commerce, as a Black-owned and operated business in October. January 31, 2023 | By Erika Wheless Ice Cube is pitching advertisers on his Big3 professional basketball league and positioning it as an opportunity for brands to up investment in diverse-owned properties. The half-court, 3-on-3 professional basketball league is gearing up for its sixth season this summer. In October 2022, Big3 became the first professional sports league to be certified by ByBlack, the U.S. Black Chamber of Commerce, as a Black-owned and operated business. The certification made it a potential partner for…

By Mollie Cahillane, Adweek Omnicom Media Group will be the first agency to team up with TelevisaUnivision to leverage its Hispanic household data graph. Top line  The data graph will integrate with OMG’s identity solution, Omni ID, through a privacy-oriented clean room technology and work to power its targeting, optimization and measurement for always on activation across the entirety of its brands. Between the lines The company believes that the data will allow brands to expand reach and resonance with the U.S. Hispanic population. “At launch we were clear that TelevisaUnivision’s Hispanic household data graph was built for activation, and…

OMD Worldwide is helping small and mid-sized minority-owned businesses like a waffle company or janitorial service provider get the same level of media expertise as brands such as Pepsi, Nissan and State Farm. The agency is expanding a free marketing and educational program called Growth Academy, which was launched in September, as a way to support small and mid-sized minority-owned businesses. This June it began partnering with the National Minority Supplier Development Council (NMSDC) and the New York Urban League to fully launch the program after it saw a rise in participants. The courses will be offered virtually three times per year—spring, summer and fall. It's…