Agency has more than 150 staff and £125m in billings July 11th, 2023 | By Gideon Spanier Ptarmigan Media, a UK-based global media agency that specialises in financial services clients, has sold to Omnicom after three decades as an independent. The agency has more than 150 staff, billings of more than £125m ($160m) and international scale with seven offices, including London and New York, plus five across Asia-Pacific in Hong Kong, Singapore, Sydney, Taipei and Tokyo. Ptarmigan said its clients would benefit from the “scope and scale” of Omnicom, particularly when it comes to expanding in new “priority” markets such…

The media industry must go from making headlines to making headway February 22, 2023 | By Michael Roca, Managing Director, DE&I Investment, Omnicom Media Group In the pantheon of tried and true attention-grabbing content, the “in and out” list has stood the test of time. Who among us can resist these curated compendiums of where we have been and where we are going? Sure, sometimes the balance between pithy and pragmatic, aspirational and actionable is a bit off, but occasionally they will strike at the core of an issue. Case in point: Adweek’s list of what’s in and out for marketing in 2023,…

Measurement firms and agencies are trying to tie representation to performance outcomes. February 22, 2023 | By Kelsey Sutton Considering minorities represent nearly 40% of the US population, many advertisers aren’t just interested in making sure their ads are representative of the population—they also want to make sure their ads are running against programming that is also reflective of increasingly diverse audiences. “If you are a big brand, and you’re placing your creative advertising within content, you want to make sure that that content also speaks to your brand’s values,” Stacie de Armas, Nielsen’s SVP, DEI, diverse insights, intelligence, and…

The league was certified by ByBlack, the U.S. Black Chamber of Commerce, as a Black-owned and operated business in October. January 31, 2023 | By Erika Wheless Ice Cube is pitching advertisers on his Big3 professional basketball league and positioning it as an opportunity for brands to up investment in diverse-owned properties. The half-court, 3-on-3 professional basketball league is gearing up for its sixth season this summer. In October 2022, Big3 became the first professional sports league to be certified by ByBlack, the U.S. Black Chamber of Commerce, as a Black-owned and operated business. The certification made it a potential partner for…

By Mollie Cahillane, Adweek Omnicom Media Group will be the first agency to team up with TelevisaUnivision to leverage its Hispanic household data graph. Top line  The data graph will integrate with OMG’s identity solution, Omni ID, through a privacy-oriented clean room technology and work to power its targeting, optimization and measurement for always on activation across the entirety of its brands. Between the lines The company believes that the data will allow brands to expand reach and resonance with the U.S. Hispanic population. “At launch we were clear that TelevisaUnivision’s Hispanic household data graph was built for activation, and…

Agency has more than 150 staff and £125m in billings July 11th, 2023 | By Gideon Spanier Ptarmigan Media, a UK-based global media agency that specialises in financial services clients, has sold to Omnicom after three decades as an independent. The agency has more than 150 staff, billings of more than £125m ($160m) and international scale with seven offices, including London and New York, plus five across Asia-Pacific in Hong Kong, Singapore, Sydney, Taipei and Tokyo. Ptarmigan said its clients would benefit from the “scope and scale” of Omnicom, particularly when it comes to expanding in new “priority” markets such…

The media industry must go from making headlines to making headway February 22, 2023 | By Michael Roca, Managing Director, DE&I Investment, Omnicom Media Group In the pantheon of tried and true attention-grabbing content, the “in and out” list has stood the test of time. Who among us can resist these curated compendiums of where we have been and where we are going? Sure, sometimes the balance between pithy and pragmatic, aspirational and actionable is a bit off, but occasionally they will strike at the core of an issue. Case in point: Adweek’s list of what’s in and out for marketing in 2023,…

Measurement firms and agencies are trying to tie representation to performance outcomes. February 22, 2023 | By Kelsey Sutton Considering minorities represent nearly 40% of the US population, many advertisers aren’t just interested in making sure their ads are representative of the population—they also want to make sure their ads are running against programming that is also reflective of increasingly diverse audiences. “If you are a big brand, and you’re placing your creative advertising within content, you want to make sure that that content also speaks to your brand’s values,” Stacie de Armas, Nielsen’s SVP, DEI, diverse insights, intelligence, and…

The league was certified by ByBlack, the U.S. Black Chamber of Commerce, as a Black-owned and operated business in October. January 31, 2023 | By Erika Wheless Ice Cube is pitching advertisers on his Big3 professional basketball league and positioning it as an opportunity for brands to up investment in diverse-owned properties. The half-court, 3-on-3 professional basketball league is gearing up for its sixth season this summer. In October 2022, Big3 became the first professional sports league to be certified by ByBlack, the U.S. Black Chamber of Commerce, as a Black-owned and operated business. The certification made it a potential partner for…

By Mollie Cahillane, Adweek Omnicom Media Group will be the first agency to team up with TelevisaUnivision to leverage its Hispanic household data graph. Top line  The data graph will integrate with OMG’s identity solution, Omni ID, through a privacy-oriented clean room technology and work to power its targeting, optimization and measurement for always on activation across the entirety of its brands. Between the lines The company believes that the data will allow brands to expand reach and resonance with the U.S. Hispanic population. “At launch we were clear that TelevisaUnivision’s Hispanic household data graph was built for activation, and…