Driving Diverse Investment
Diverse Media Investment Slowed in 2023 — Breaking Down the Numbers
February 28, 2024 | By Parker Herren Market data from ANA AIMM shows investment in diverse-owned media made up 2.5% of total ad spend in 2023. Although Black-owned media received the highest total investment, Asian-owned media saw investment…
Why DE&I and ROI Are Inextricably Linked for Brands, Now and Into the Future
November 30, 2023 | By The List and Ad Age Studio 30 The next article in “The Modern CMO Playbook” tells hard truths about why de-emphasizing initiatives is shortsighted and fiscally irresponsible. Brands and marketers are under…
DEI Action Is In, and Diverse Media Needs More Budget Share
The media industry must go from making headlines to making headway February 22, 2023 | By Michael Roca, Managing Director, DE&I Investment, Omnicom Media Group In the pantheon of tried and true attention-grabbing content, the “in and out”…
To support diversity on TV, media orgs are looking to develop more metrics
Measurement firms and agencies are trying to tie representation to performance outcomes. February 22, 2023 | By Kelsey Sutton Considering minorities represent nearly 40% of the US population, many advertisers aren’t just interested in making sure their…
AdAge reports on OMG’s latest diverse partner showcase
The league was certified by ByBlack, the U.S. Black Chamber of Commerce, as a Black-owned and operated business in October. January 31, 2023 | By Erika Wheless Ice Cube is pitching advertisers on his Big3 professional basketball league and…
TelevisaUnivison Partners With Omnicom for Hispanic Household Data Graph
By Mollie Cahillane, Adweek Omnicom Media Group will be the first agency to team up with TelevisaUnivision to leverage its Hispanic household data graph. Top line The data graph will integrate with OMG’s identity solution, Omni ID,…
OMD Teaches Minority-Owned Small Businesses How To Plan And Buy Media
OMD Worldwide is helping small and mid-sized minority-owned businesses like a waffle company or janitorial service provider get the same level of media expertise as brands such as Pepsi, Nissan and State Farm. The agency is expanding a free…
Omnicom Aims To Increase Diverse Media Commitments From Brands With Biannual Ad Initiative
Following last year's commitments from brands and agencies to shift some ad dollars to media channels that are focused on diverse communities, the next question is how to make sure these were not one-off pledges and grow…
How Brands Are Approaching DE&I In Influencer Marketing
Influencer marketing budgets have ballooned in recent months, with brands from Disney to MLB investing heavily in developing creators. This push to build creator bases comes as marketers continue efforts to foster more diversity, equity and inclusion…
3 Keys To Multicultural Marketing in a Privacy-First World
Consumers enjoy ultra-customized, hyper-specific and relatable content that reflects who they are. But they also want more privacy and greater control of their information. They want mobile phone operating systems that empower them with choice, and most…
Omnicom Looks to Build a Database of Certified Diverse Creators
In an effort to support and diversify the creators its clients work with, Omnicom Media Group is looking to help creators get certified. The agency is working with the National Minority Suppliers Development Council (NMSDC), an organization…