Omnicom Media Group has won more trophies than any other holding group at the M&M Global Awards 2024.
Teams from PHD, OMD, and Hearts & Science won 17 trophies at the ceremony in London, including Campaign of the Year for ‘Welcome to the Group’, a campaign for Nosotras: Women Connecting by PHD Costa.
The campaign, which was OMG’s biggest winner on the day, also won four categories (Best Campaign for a Specific Audience; Best Campaign Led by Cause; Best Response Campaign; and Best Small Budget Campaign) and was Highly Commended for Best Communications Strategy.
PHD’s other winners include two awards for ‘Pink Sky Thinking’, a campaign promoting The Barbie Movie, one for ‘If You’re Into It, It’s In The V&A’ for the V&A Museum, and one for British Heart Foundation’s ‘Streams of (Un)consciousness’.
OMD added five more wins to the group’s trophy haul, including wins for CeraVe, Dorito’s, and Lay’s, and two for IKEA. Hearts & Science scored a double win for ‘Barbie Break Out of the Box (Office)’, winning Best Campaign for Entertainment, Media, and Sport, and Best Integrated Campaign.
These wins maintain OMG agencies’ stellar awards year. So far in 2024, PHD has been named ADWEEK’s Global Media Agency of the Year, topped the WARC Media 100 Rankings for the first time, and been crowned Agency Network of the Year crown at the 2024 Festival of Media Global Awards.
Most significantly, OMD was named Media Network of the Year at the Cannes Lions International Festival of Creativity.
OMG’s full list of winners at the 2024 M&M Global Awards are as follows:
GRAND PRIX:
- Nosotras: Women Connecting, ‘Welcome to the Group’ (PHD Costa Rica)
WINS:
- Best Campaign for Automotive: Volkswagen Canada, ‘Sans Emission’ (Touché!)
- Best Campaign for Tourism & Travel: V&A Museum, ‘If You’re Into It, It’s In The V&A’ (PHD UK)
- Best Campaign Led by Cause: Nosotras: Women Connecting, ‘Welcome to the Group’ (PHD Costa Rica)
- Best Campaign Led by Traditional Media: The Barbie Movie, ‘Pink Sky Thinking’ (PHD UK)
- Best Response Campaign: Nosotras: Women Connecting, ‘Welcome to the Group’ (PHD Costa Rica)
- Best Small Budget Campaign: British Heart Foundation, ‘Streams of (Un)consciousness’ (PHD UK)
- Best Small Budget Campaign: Nosotras: Women Connecting, ‘Welcome to the Group’ (PHD Costa Rica)
- Best Campaign for a Specific Audience: Nosotras: Women Connecting, ‘Welcome to the Group’ (PHD Costa Rica)
- The ROI Award: The Barbie Movie, ‘Pink Sky Thinking’ (PHD UK)
- Best Campaign for Fashion, Beauty & Retail: CeraVe, ‘Michael CeraVe’ (BCL)
- Best Campaign Led by Event or Experiential: IKEA, ‘This is an IKEA Store’ (OMD Philippines)
- Best Retail Media Campaign: IKEA, ‘This is an IKEA Store’ (OMD Philippines)
- Best Campaign Led by Technology: Doritos, ‘Doritos Silent’ (OMD UK)
- Best Campaign For FMCG, Food & Beverage: Lay’s, ‘No Lay’s No Game’ (OMD US)
- Best Campaign for Entertainment, Media, and Sport: The Barbie Movie, ‘Barbie Breaks Out The Box (Office)’ (Hearts & Science US)
- Best Integrated Campaign: The Barbie Movie, ‘Barbie Breaks Out The Box (Office)’ (Hearts & Science US)
HIGHLY COMMENDED:
- Best Campaign Led by Cause: Dove, ‘Cost of Beauty’ (PHD Canada)
- Best Campaign Led by the Creative Idea: Volkswagen Canada, ‘Sans Emission’ (Touché!)
- Best Communications Strategy: Nostotras: Women Connecting, ‘Welcome to the Group’ (PHD Costa Rica)
- Best Integrated Campaign: V&A Museum, ‘If You’re Into It, It’s In The V&A’ (PHD UK)
For the complete list of winners, click here: M&M Global Awards 2024 winners.
