Leadership & Impact

November 30, 2023 | By Jessica Heygate EXCLUSIVE: Omnicom’s data and analytics division has devised a client support strategy after nearly doubling in size in the past year. Annalect, the data and analytics division of Omnicom, has hired Lauren Walker in a new role as chief client solutions officer to better support clients as the company expands. The chief client solutions officer role was devised at the end of 2022 to help Annalect deliver more “consistent” and “unified” support to clients as the scope of its projects grew, according to chief experience officer Clarissa Season. Previously, client engagements would be…

Earning the best retention and win/loss ratio in the business, OMG adds $2.5 billion in net new business, matching its full-year 2022 total in the first nine months of 2023 OMG agencies OMD, Hearts & Science and PHD achieve historic sweep atop agency network rankings New York, NY (November 21, 2023) – Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) and parent company to the OMD, PHD and Hearts & Science global media agency networks, had the highest incremental billings growth among global media management groups during the first three quarters of 2023. As…

November 16, 2023 | By Alison Weissbrot EXCLUSIVE: Campaign gets a sneak peek into OMG’s 2024 strategy and compares its “Agency as a Platform” model with other holding company offerings aimed at simplifying clients’ experience. As clients search for simplified solutions and holding companies look for growth, the latter are finding efficiencies and benefits in more closely knitting together their media agencies while strengthening the capabilities and brands of their parent networks. Some, such as WPP’s GroupM and IPG Mediabrands, are consolidating and eliminating agency and specialist brands, while others, including Publicis Media and Dentsu Media, are putting legacy agency brands…

November 14, 2023 | By Jamie Lyons This story was originally published by WARC. Gaming is primed to cement its position in culture and across screens, but what trends should marketers be looking out for and leaning into this coming year? The coming year teases further mainstream entertainment and cultural cross-pollination through the continued roll out of TV and films inspired by games. 2024 will see the industry embrace the codification and widespread usage of more nuanced (and frankly useful) nomenclature for gaming aligned spaces, media opportunities and audiences. Game media activations have shown consistently in attention studies that they…

November 15, 2023 | By Aleda Stam OMG named Alex Siddall, Suhaila Hobba and Melissa Wisehart as chief media officers to its agencies in the last two months. Omnicom Media Group’s Hearts & Science USA has promoted Alex Siddall as the first chief media officer of the agency, the latest chief media officer appointment in the holding company’s network as it formalizes integration between its agencies. Siddall spent the last two years as Hearts & Science’s chief strategy officer. His appointment as its chief media officer follows OMG in October naming Suhaila Hobba, Amazon’s former head of digital, and MediaMonks’ Melissa…