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Gap Inc. Selects Omnicom for Its Media Business Following Review

May 14, 2024

By Adrianne Pasquarelli | May 14, 2024. The news follows appointment of new CMO at Gap brand last week Gap has concluded its media review. Gap Inc. has selected Omnicom Group for its media business, roughly five months after putting the account in review. The San Francisco-based clothier, which owns Old Navy, Banana Republic and Athleta in addition to its namesake label, confirmed the news in a memo to employees from CEO Richard Dickson on Tuesday afternoon. The account, which covers the U.S., Japan and Canada, will be serviced by a team from across Omnicom Media Group, which includes OMD, PHD…

ADWEEK’s Media All-Stars Are Embracing Changing Technology

May 14, 2024

May 14, 2024 | By Kyle O’Brien & Olivia Morley & Aleda Stam OMG’s Michael Roca was among the 17 professions selected for Adweek’s 2024 Media All Star List. These honorees are crafting standout strategies and helping clients maximize their budgets For the 2024 Media All-Stars, technology is a key tool to crafting the best strategy. ADWEEK’s Media All-Stars represent the changing face of media, from small, independent agencies to integrated networks and international clientele. As AI continues to influence media buying and the industry overall, these stars are making the best of the technology and finding new ways to help clients maximize their dollars and gain market…

Advertisers Are Still Significantly Under-Investing in the Hispanic Audience, Despite ‘Latin Boom’

May 14, 2024

May 13, 2024 | By Michael Roca A refresher on the stats about the growing majority in the U.S. before going into 2024 upfronts. The Summer of 1999 was a pivotal moment in the U.S. cultural zeitgeist: Latin pop music burst into the mainstream, driven by the crossover success and appeal of artists such as Ricky Martin, Jennifer Lopez and Marc Anthony, to name a few. The “Latin Boom” was so powerful, that it heralded the inception of the Latin Grammy Awards the following year and led the nation’s top marketers to double their efforts in reaching Hispanics. Before you get too excited, it…

TV Faces Tumult in Upfronts, With Advertisers Making New Push for ‘Rollbacks’

May 13, 2024

May 10, 2024 | By Brian Steinberg Audiences may not be the only thing about TV that continues to shrink. Advertisers are expected to once again press for “rollbacks,” or declines in the rates they pay for reaching streaming and TV viewers, in early “upfront” talks with TV networks, according to five media buying executives and other people familiar with these annual discussions in which U.S. media companies try to sell the bulk of their commercial inventory ahead of their next cycle of programming. And while the buyers have a vested interest in cooling any potential hot spots in the…

16 Next Gen Media Buyers to Know—and What They Want From TV Advertising

May 9, 2024

By Parker Herren | May 09, 2024 Up-and-coming ad buyers reveal what’s exciting them in the current media landscape and changes they want to see. Many of the top-of-mind questions in TV advertising aren’t concerning the current state of media, but its future. Industry growing pains in platforms, data, technology and automation are solidifying the foundation for the next generation of media buyers to build upon. Ahead of the TV upfronts, Ad Age asked 16 rising media buyers what advice they have for brands to take their approaches to investment into the future. The buyers share what’s exciting them in the current…