Leading the Clean Room Revolution

By Jack Neff, AdAge Disney Advertising is letting VideoAmp into its clean room under an integration agreement announced today that will let advertisers served by both companies make privacy-compliant audience matches using Disney and VideoAmp data. The deal does not cover the use of VideoAmp as a currency in upfront deals for Disney’s TV networks, including ABC and ESPN, as VideoAmp has done with such networks as Paramount and TelevisaUnivision. Besides Nielsen, Disney has also offered deals using Comscore and SambaTV data. The deal does allow for custom integrations between Disney’s Audience Graph, ad exposure log files and VideoAmp’s proprietary…

By Mollie Cahillane, Adweek Omnicom Media Group will be the first agency to team up with TelevisaUnivision to leverage its Hispanic household data graph. Top line  The data graph will integrate with OMG’s identity solution, Omni ID, through a privacy-oriented clean room technology and work to power its targeting, optimization and measurement for always on activation across the entirety of its brands. Between the lines The company believes that the data will allow brands to expand reach and resonance with the U.S. Hispanic population. “At launch we were clear that TelevisaUnivision’s Hispanic household data graph was built for activation, and…

Behind every successful brand—and its CEO—stands the person who keeps the organization running smoothly and efficiently. That’s why we dedicate our Adweek 50 award every year to those working behind the scenes to drive growth in big ways at their respective companies, bringing recognition to those who may be overlooked today but will be running the show tomorrow. This year, we went beyond the CMOs, CEOs, chairmen and founders of the industry to showcase a host of C-suite and vp-level positions in creative divisions such as culture and capabilities, data privacy, supply and demand, and the electric vehicle ecosystem. In…

  Almost a year into his tenure as global CEO of Omnicom Media Group (OMG), Florian Adamski (known by colleagues and friends as Flo) still has to force himself to stay above the fray of details and increasing complexity of the modern media agency business. He confesses to always being a meticulous detail guy, but having 22,000 employees worldwide, and 380 different specialties all ultimately reporting to him, necessitates stepping back from the granular day-to-day of his remit. Most recently the CEO of OMD Worldwide (part of OMG) and before that head of OMG Germany, Adamski worries less today about…

When InfoSum said to advertisers and publishers that its platform does not “move” their data, it was a hard concept for potential clients to grasp, admits InfoSum CEO Brian Lesser. Clients—the ad agencies, brands and publishers—still had to upload data from their digital data stores into InfoSum; and to some, that seemed like “movement.” Now, that step is being eliminated as one part of an upgrade to InfoSum’s data clean room and collaboration platform.