Skip to main content

When InfoSum said to advertisers and publishers that its platform does not “move” their data, it was a hard concept for potential clients to grasp, admits InfoSum CEO Brian Lesser. Clients—the ad agencies, brands and publishers—still had to upload data from their digital data stores into InfoSum; and to some, that seemed like “movement.” Now, that step is being eliminated as one part of an upgrade to InfoSum’s data clean room and collaboration platform.