Deep Dive into 2022
Marketers are asking for a reliable source of media measurement to help them set the value of advertising transactions, especially as national linear television becomes more addressable to different groups of households.
Speaking to Mumbrella following the event, Stephenson said: “With hindsight, if we look back at Web2 which is where we are now effectively, it’s been a great party if you’re in a high consideration category, long purchase…
The capabilities of Artificial Intelligence (AI) technologies are exploding after many decades of promise. Already shoppers around the world are utilising voice applications, visual search and a menagerie of smart connected devices around their homes, their landscapes…
Anthropy was dubbed by its founder John O’Brien as a “unique moment in time, to change the national narrative, consider the qualities we live by and build a positive, equitable, sustainable, successful future.”
What happens when everything we know about how people navigate the internet starts to change dramatically? This change may already be underway.
Over the past two years, we have witnessed the dramatic impacts of the COVID-19 pandemic and its reverberations across society. Whether it may be disrupted livelihoods or changed means of work or being contained in our homes,…
OUR THOUGHT LEADERS
With a growing share of media investment going to CTV, sellers will need to adapt to buyer expectations of transparency and flexibility. Our CTV-SSI initiative is leading the charge in this areaThe ongoing digital transformation of both media and commerce is enabling new consumer experiences and new advertiser capabilities. Omnicom’s Transact unit delivers a holistic commerce approach that lets our client maximize this opportunityTo manage signal loss, AI and Machine Learning techniques will be applied at greater scale to drive media performance and measurement. Algorithmic bid strategies and data clean rooms are two good examples of how we bring this…
Jean Paul Edwards
Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy foster collaborative thinking to further the overall value proposition.