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FORCES OF CHANGE 2O23

Deep Dive into 2O22

Q1

Media Measurement Is Vital for Advertising Growth

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Marketers are asking for a reliable source of media measurement to help them set the value of advertising transactions, especially as national linear television becomes more addressable to different groups…

McDonald’s – Good Morning Germany

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HBO Max – Hacks

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Q2

If you’re going to crash the Web3 party, you’ve got to be brilliant

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Speaking to Mumbrella following the event, Stephenson said: “With hindsight, if we look back at Web2 which is where we are now effectively, it’s been a great party if you’re…

Retail Revolution: Magic is easy, utility is hard

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The capabilities of Artificial Intelligence (AI) technologies are exploding after many decades of promise. Already shoppers around the world are utilising voice applications, visual search and a menagerie of smart…

AT&T – The Love Connection

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Q3

VISIT TO THE INAUGURAL ANTHROPY CONFERENCE

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Anthropy was dubbed by its founder John O’Brien as a “unique moment in time, to change the national narrative, consider the qualities we live by and build a positive, equitable,…

Are social networks the new search engines?

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What happens when everything we know about how people navigate the internet starts to change dramatically? This change may already be underway.

Q4

Next Gen Lux in Hong Kong

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Over the past two years, we have witnessed the dramatic impacts of the COVID-19 pandemic and its reverberations across society. Whether it may be disrupted livelihoods or changed means of…

PREDICTIONS FROM
OUR THOUGHT LEADERS

2023 PredictionsAlex Siddall
December 14, 2022

Alex Siddall

Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy foster collaborative thinking to further the overall value proposition.
2023 PredictionsBen Hovaness
December 14, 2022

Ben Hovaness

With a growing share of media investment going to CTV, sellers will need to adapt to buyer expectations of transparency and flexibility. Our CTV-SSI initiative is leading the charge in…
2023 PredictionsMark Holden
December 14, 2022

Mark Holden

Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy foster collaborative thinking to further the overall value proposition.
2023 PredictionsMegan Pagliuca
December 14, 2022

Megan Pagliuca

Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy foster collaborative thinking to further the overall value proposition.
2023 PredictionsJean Paul Edwards
December 14, 2022

Jean Paul Edwards

Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy foster collaborative thinking to further the overall value proposition.
2023 PredictionsKelly Metz
December 14, 2022

Kelly Metz

Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy foster collaborative thinking to further the overall value proposition.