If you’re going to crash the Web3 party, you’ve got to be brilliant

Speaking to Mumbrella following the event, Stephenson said: “With hindsight, if we look back at Web2 which is where we are now effectively, it’s been a great party if you’re in a high consideration category, long purchase cycles, lots of research, lots of data points, and lots of data generated. If you have all that Web2 is a brilliant party if you’re a marketer.”