Omnicom Media Group networks earned top honors, across categories, at this year’s Cannes Lions International Festival of Creativity:
CATEGORY: HEALTH & WELLNESS
OMD
- OMD USA | Insurance | “TV Doctors of America – Season 2” | Cigna | Silver Lion
PHD
- PHD USA | Non-profit / Foundation-led Education & Awareness | “National Safety Council ‘Prescribed to Death’” | National Safety Council | Gold Lion
- PHD Amsterdam| Fundraising & Advocacy | “Zwemmer” | Fonds Gehandicaptensport | Bronze Lion
CATEGORY: OUTDOOR
OMD
- OMD Canada | Retail | “Next Exit” | McDonald’s Restaurants of Canada Limited | Grand Prix Campaign (multiple entries, counts as one Lion)
- OMD (Giant Spoon) | Immersive Experiences | “HBO’s SXSWESTWORLD” | Westworld Television Show | HBO | Gold Lion
- OMD USA | Special Build | “The Flip” | McDonald’s | Silver Lion
- OMD USA | Displays | “The Flip” | McDonald’s | Bronze Lion
PHD
- PHD USA | Displays | “National Safety Council ‘Prescribed to Death’” | National Safety Council | Gold Lion
- PHD USA | Special Build| “National Safety Council ‘Prescribed to Death’” | National Safety Council | Gold Lion
- PHD USA | Other FMCG | “Ali” | Kiwi Shoe Care | SC Johnson | Silver Lion Campaign (multiple entries, counts as one Lion)
CATEGORY: MOBILE
OMD
- OMD USA | Co-creation & User Generated Content | “Welcome To @Apple” | Instagram | Apple | Silver Lion
- OMD USA | Games | “Beat the Blitz” | Gatorade | PepsiCo | Silver Lion
- OMD USA | VR | “Beat the Blitz” | Gatorade | PepsiCo | Bronze Lion
- OMD USA | AR | “Snapchat Music Video” | Bacardi | Bronze Lion
CATEGORY: DESIGN
OMD
- OMD USA | Special Editions & Promotional Packaging | “The Flip” | McDonald’s | Bronze Lion
CATEGORY: RADIO & AUDIO
PHD
- PHD USA | Other FMCG | “Day 8: Birthday Party” | Lysoform | SC Johnson | Silver Lion
- PHD USA | Other FMCG | “Day 3: Raise a Family” | Lysoform | SC Johnson | Bronze Lion
Hearts & Science
- Hearts & Science USA | Branded Content / Programming | “Chompers” | Crest Kids | P&G | Bronze Lion
CATEGORY: PRINT & PUBLISHING
OMD
- OMD USA | Innovative Use of Print | “Portrait Mode Covers” | iPhone | Apple | Silver Lion
PHD
- PHD USA | Other FMCG | “Hemingway” | Kiwi Shoe Care | SC Johnson | Silver Lion Campaign (multiple entries, counts as one Lion)
CATEGORY: FILM CRAFT
OMD
- OMD USA | Production Design / Art Direction | “Welcome Home” | HomePod | Apple | Gold Lion
- OMD USA | Use of Licensed / Adapted Music | “Sway” | Air Pods | Apple | Silver Lion
- OMD USA | Cinematography | “Sway” | Air Pods | Apple | Silver Lion
- OMD USA | Script | “Sisters in Sweat” | Gatorade | Bronze Lion
- OMD USA | Cinematography | “Welcome Home” | HomePod | Apple | Bronze Lion
PHD
- PHD UK | Use of Licensed / Adapted Music | “Clowns” | Audi | Bronze Lion
Hearts & Science
- Hearts & Science USA | Casting | “The Talk” | P&G | Silver Lion
- Hearts & Science USA | Cinematography | “The Talk” | P&G | Silver Lion
- Hearts & Science USA | Script | “It’s a Tide Ad” | Tide | P&G | Silver Lion
- Hearts & Science USA | Direction | “The Talk” | P&G | Bronze Lion
CATEGORY: ENTERTAINMENT
OMD
- OMD USA | Online: Fiction | “Welcome Home” | HomePod | Apple | Silver Lion
- OMD USA | Excellence in Audience Engagement or Distribution Strategy for Sports Entertainment | “Giforade” | Gatorade | PepsiCo | Bronze Lion
- OMD Puerto Rico | Live Broadcast / Live Streaming | “Voces Expertas” | Triple-S Advantage | Triple-S | Bronze Lion
- OMD China | Online: Fiction | “Three Minutes” | iPhone X | Apple | Bronze Lion
Hearts & Science
- Hearts & Science USA | Excellence in Brand Integration & Sponsorships / Partnerships for Branded Content | “The Talk” | My Black Is Beautiful | P&G | Silver Lion
CATEGORY: INDUSTRY CRAFT
OMD
- OMD Canada | Outdoor | “On Your Left” | McDonald’s Restaurants of Canada Limited | Bronze Lion Campaign (multiple entries, counts as one Lion)
- OMD Switzerland | Outdoor | “1_Mixtape/Playlist” | Big Mac | McDonald’s | Bronze Lion Campaign (multiple entries, counts as one Lion)
- OMD Switzerland | Brand & Communications Design | “50 Years Big Mac” | Big Mac | McDonald’s | Bronze Lion
PHD
- PHD USA | Print & Publishing | “Ali” | Kiwi Shoe Care | SC Johnson | Grand Prix
CATEGORY: BRAND EXPERIENCE & ACTIVATION
OMD
- OMD UAE | Automotive | “Camelpower” | Desert Lineup | Nissan Middle East | Bronze Lion
- OMD USA | Live B2C Brand Experience or Activation | “The Flip” | McDonald’s | Bronze Lion
PHD
- PHD Puerto Rico | Single Country Campaign | “Clorox Dropper Frog” | Clorox | Bronze Lion
CATEGORY: ENTERTAINMENT FOR MUSIC
OMD
- OMD USA | Brand or Product Integration into Music Content | “Welcome Home” | HomePod | Apple | Grand Prix
- OMD USA | Use of Licensed / Adapted Music | “Welcome Home” | HomePod | Apple | Silver Lion
CATEGORY: MEDIA
OMD
- OMD USA | Use of Technology | “Intel Re-imagines the 2018 Pyeongchang Olympics | Intel | Gold Lion
- OMD Dominican Republic | Use of Brand or Product Integration into a Programme or Platform | “The Worst Soap Opera” | The Worst Soap Opera (Changing The Law On Child Marriage) | UNICEF | Bronze Lion
- OMD USA | Consumer Durables | “Portrait Mode Covers” | iPhone | Apple | Bronze Lion
PHD
- Touché! PHD Canada | Travel | “Car vs. Data” | Via Rail Canada | Silver Lion
- PHD Belgium | Leisure | “Telenet Play Sports Preroll Football Match” | Play Sports | Telenet | Bronze Lion
- PHD Peru | Corporate Social Responsibility | “The Price of Equality” | Scotiabank | Bronze Lion
- PHD USA | Retail | “Onward! Back to School” | Old Navy | Gap | Bronze Lion
- PHD USA | Excellence in Media Execution | “Game of Thrones Season 7” | HBO | Bronze Lion
- PHD Taiwan | Use of Branded Content Created for Digital or Social | “Skoda x Handsome Dancer Coincidance” | Skoda | Bronze Lion
Hearts & Science
- Hearts & Science USA | Other FMCG | “It’s a Tide Ad” | Tide | P&G | Bronze Lion
- Hearts & Science USA | Use of TV & Other Screens| “It’s a Tide Ad” Tide | P&G | Bronze Lion
CATEGORY: SOCIAL & INFLUENCER
OMD
- OMD USA | Co-creation & User Generated Content | “Welcome To @Apple” | Instagram | Apple | Gold Lion
- OMD USA | Food & Drinks | “Music Liberates Music” | Bacardi | Bronze Lion
- OMD USA | Partnerships | “Music Liberates Music” | Bacardi | Bronze Lion
- OMD USA | Sponsorship & Brand Partnership | “Music Liberates Music” | Bacardi | Bronze Lion
- OMD USA | Multi-platform Social Campaign | “The Rock x Siri: Dominate The Day” | Siri | Apple | Bronze Lion
- OMD USA | Food & Drinks | “Giforade” | Gatorade | PepsiCo | Bronze Lion
- OMD USA | Multi-platform Social Campaign | “TV Doctors of America – Season 2” | Cigna | Bronze Lion
HEARTS & SCIENCE
- Hearts & Science USA | Corporate Social Responsibility (CSR) / Corporate Image | “The Talk” | P&G | Silver Lion
CATEGORY: PR
OMD
- OMD UAE | Corporate Social Responsibility | “#SheDrives” | Nissan Saudi Arabia | Gold Lion
- OMD USA | Corporate Social Responsibility | “The Flip” | McDonald’s | Gold Lion
- OMD USA | Use of Events & Stunts | “The Flip” | McDonald’s | Bronze Lion
PHD
- PHD USA | Public Affairs & Lobbying | “Prescribed to Death” | Opioid Addiction Awareness & Prevention Campaign | National Safety Council | Bronze Lion
- PHD USA | Use of Events & Stunts | “Prescribed to Death” | Opioid Addiction Awareness & Prevention Campaign | National Safety Council | Bronze Lion
CATEGORY: DIRECT
OMD
- OMD Canada | Art Direction / Design | “Follow the Arches” | McDonald’s Restaurants of Canada Limited | Bronze Lion
HEARTS & SCIENCE
- Hearts & Science USA | Use of Broadcast | “It’s a Tide Ad” | Tide | Procter & Gamble | Gold Lion
- Hearts & Science USA | Other FMCG | “It’s a Tide Ad” | Tide | Procter & Gamble | Silver Lion
CATEGORY: CREATIVE DATA
PHD
- PHD USA | Data-enhanced Creativity | “Prescribed To Death” | National Safety Council | Silver Lion
- Touché! PHD Canada | Use of Real-time Data | “Car vs Data” | Via Rail Canada | Bronze Lion
CATEGORY: FILM
OMD
- OMD USA | Consumer Durables | “Welcome Home” | HomePod | Apple | Gold Lion
- OMD USA | Retail | “Levi’s Circles” | Levi’s | Levi Strauss & Co. | Silver Lion
- OMD USA | Consumer Durables | “Earth – Shot on iPhone” | iPhone | Apple | Bronze Lion
PHD
- PHD UK | Automotive | “Clowns” | Audi | Gold Lion
HEARTS & SCIENCE
- Hearts & Science USA | Corporate Social Responsibility (CSR)/ Corporate Image | “The Talk” | P&G | Grand Prix
- Hearts & Science USA | Other FMCG | “It’s a Tide Ad Campaign” | P&G | Grand Prix Campaign (multiple entries, counts as one Lion)
- Hearts & Science USA | Corporate Social Responsibility (CSR)/ Corporate Image | “The Talk” | P&G | Gold Lion
CATEGORY: SUSTAINABLE DEVELOPMENT GOALS
OMD
- OMD Dominicana | Gender Equality | “The Worst Soap Opera” | Changing the Law on Child Marriage | UNICEF | Silver Lion
HEARTS & SCIENCE
- Hearts & Science USA | Reduced Inequalities | “The Talk” | P&G | Bronze Lion
CATEGORY: GLASS
OMD
- OMD Dominicana | Glass | “The Worst Soap Opera” | Changing the Law on Child Marriage | UNICEF | Gold Lion
PHD
- PHD India | Glass | #StandByToughMoms | All Out | SC Johnson | Bronze Lion
CATEGORY: TITANIUM
HEARTS & SCIENCE
- Hearts & Science USA | Titanium | “It’s a Tide Ad Campaign” | Tide | Procter & Gamble | Titanium Lion
CATEGORY: CREATIVE EFFECTIVENESS
OMD
- OMD USA | Creative Effectiveness | “Cheetos Museum” | Cheetos | Frito-Lay North America | Gold Lion
- OMD Canada | Creative Effectiveness | SickKids VS | SickKids Foundation | Silver Lion