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Omnicom Media Group drives away with Uber’s global media business
As published on Campaign. by Alison Weissbrot | September 27, 2023 Omnicom Media Group (OMG) has won the bulk of Uber’s global media business, the agency shared exclusively with Campaign US. The Omnicom-owned media network will service Uber…
Laura Fenton named CEO of Omnicom Media Group UK
London (September 21, 2023) - Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) has named Laura Fenton CEO of OMG UK. In her new role, Fenton - who has been CEO…
New National Lottery operator Allwyn appoints Hearts & Science
Allwyn has confirmed the appointment of Omnicom Media Group’s Hearts & Science as its media agency. The win coincides with Allwyn taking on the fourth National Lottery license, which starts in February 2024. Hearts & Science emerged victorious…
Dan Clays Named CEO of Omnicom Media Group EMEA
New York, NY (September 13, 2023) - Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) has named Dan Clays CEO of OMG EMEA. In his new role, Clays - who has…
HSBC Picks Omnicom Media Group as Global Media Agency
Originally posted by Campaign By Shauna Lewis | September 4, 2023 Campaign first reported on the review in October 2022. Omnicom Media Group will retain HSBC’s global media planning and buying account, following a pitch process which…
Omnicom Media Group EMEA CEO Guy Marks To Succeed Philippa Brown as CEO of PHD Worldwide
New York, NY | September 5, 2023 Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) today announced OMG CEO EMEA Guy Marks will succeed Philippa Brown as CEO of PHD Worldwide.…
The MFA Uproar Puts Curation of Programmatic Advertising in the Spotlight
Originally published by Digiday By Seb Joseph | August 28, 2023 2023 was meant to be the year of “curation” — at least it was for a subset of the ad industry. They predicted this would be…
Campaign reports on new research from OMG and Snapchat
Originally published by Campaign US By Jessica Heygate | August 22, 2023 EXCLUSIVE: Research by Omnicom Media Group and Snapchat finds that AR filters and lenses are alienating diverse users by misgendering them or removing their defining features.…
Workplace Diversity Is Key Business Result: OMD USA’s Chrissie Hanson
Diversity and inclusion efforts show signs of stalling after years of progress, according to a recent survey by the World Federation of Advertisers (WFA). It also found differences of opinion about inclusion efforts among different levels…
From a Black Friday NFL Game to QR Code Effectiveness, the Industry Is Tuning In to Shoppable TV
Originally posted by Adweek By Bill Bradley & Mollie Cahillane | August 14, 2023 The latest strides in shoppable TV are all about “remote” possibilities—meaning, now consumers can browse and buy using only their remote controls. For instance, Roku’s recently…
How Agency In-Housing Offerings like Omnicom’s TRKKN use Google Expertise as a Draw
August 22, 2023 | By Michael Bürgi Now that the threat to agencies of marketers in-housing some of their media-related work has been brought back down to defcon level five — where only a few years ago, some…
Flo Adamski tells us how retail media is becoming part of every client’s media plan as they realize the ability to reach people through broadcast is vanishing
Originally posted by The Drum By Sam Bradley | August 17, 2023 After a period of relative quiescence, Omnicom Media Group (OMG) has spent the summer adding agency firepower to its networks, establishing footholds in key verticals and new…
Paramount and OMG Usher in Next Step in New Currency Workflow
Paramount and Omnicom Media Group are fast-tracking the next phase of new currency. The companies have announced that this quarter they are piloting the first fully standardized new currency and audience-based workflow using Mediaocean’s ad infrastructure. The…
Adweek’s 2023 Media All Stars are Redefining Media Strategies and Expanding Audience Reach
This year’s Adweek Media All-Stars represent the variety of tasks media agencies are taking on in 2023. They’re navigating AI and its impact on media buying, and they’re mastering the constantly growing list of retail media networks.…
CTV Buyers Are Still Struggling to Know Where Their Ads Ran
Since the Covid-19 pandemic, streaming television has been perhaps the hottest realm of digital media; however, its sought-after perch became a little shakier this summer. With a faltering economy, the upfronts buying cycle—where both connected and linear…
Omnicom’s New Beauty Co-Lab ‘Pioneers’ Fresh Agency Approach For L’Oreal
SALISBURY, Ct. — After it won the US media account for L’Oreal, Omnicom Media Group has set about making good on its pitch to the brand. Omnicom formed Beauty Co-Lab (BCL), a bespoke Omnicom Group unit for L’Oréal USA. In…
Attention Metrics Are Key Indicators of Ad Campaigns: OMD USA’s Britt Cushing
Consumers today divide their time spent with media among a wider range of channels and devices including mobile phones and internet-connected TVs. This fragmentation has challenged marketers to find more ways to measure the effectiveness of…
Operationalizing Attention to Drive Better Outcomes: OMD USA’s Chrissie Hanson
CANNES – Measuring people’s attention to advertising in the past few years has become a bigger part of helping marketers to shape their campaign strategies. “When we think about attention, it came from our original desire…
Pagliuca On Partnership: Omnicom Teams Up In Cannes
CANNES - Published July 31st, 2023 — Omnicom used Cannes Lions to announce a slew of digital ad partnerships and its own new retail media initiatives. The agency group launched Omni Commerce, an “orchestration solution” for…
Omnicom Expands Connected Commerce and Retail Media Footprint with Acquisition of Brazilian-based Agencies Outpromo and Global Shopper
New York and Sao Paolo (July 27, 2023) - Omnicom (NYSE: OMC) today announced its media services division, Omnicom Media Group, has acquired Outpromo and Global Shopper, two of Brazil’s leading connected commerce and retail media agencies.…
OMG’s PHD Tops Shortlist at the 2023 M&M Global Awards
Omnicom Media Group’s PHD network has topped the shortlist at the 2023 M&M Global Awards with 66 nominations across 24 categories. This is the second year in a row that PHD has led the shortlist. In total, PHD’s…
OMG’s Agency as a Platform Model
July 14, 2023 | By Olivia Morley In a recent sit-down with Adweek, OMG group and agency leadership discussed how our Agency as a Platform model is providing OMD, PHD and Hearts & Science with the large…
PHD US CEO Mike Solomon Named to the 2023 Campaign US 40 Over 40 List
July 13, 2023 | By Campaign US Staff --- Advertising is known for chasing youth, and that is reflected in the talent pool. With a median worker age of 39 years old in 2022, according to the Bureau of…
Under Armour names OMD global media AOR
July 13, 2023 | By Alison Weissbrot --- The sportswear brand’s account was previously held by Publicis Media. OMD has won Under Armour’s global media account, spanning the Americas and EMEA, Campaign US has learned. The account was…
OMD Worldwide Marks Sixth Consecutive #1 Ranking for Billings
NEW REPORT REVEALS OMNICOM MEDIA GROUP AGENCIES OUTPERFORMED IN 2022 OMD Worldwide Marks Sixth Consecutive #1 Ranking for Billings PHD and Hearts & Science Outpace the Industry for YOY Growth --- New York, NY (July 12, 2023)…
Omnicom Acquires Global Media Agency Ptarmigan for Deep Financial Services Expertise
Agency has more than 150 staff and £125m in billings July 11th, 2023 | By Gideon Spanier Ptarmigan Media, a UK-based global media agency that specialises in financial services clients, has sold to Omnicom after three decades…
OMG stands with Albertsons Media Collective in advocating for retail media network standards
Albertsons is proposing retail media networks adopt a host of IAB standards. June 23, 2023 | By Jack Neff Albertsons is proposing a standardization framework to improve transparency in retail media, with Omnicom Media Group, Unilever, Pinterest…
OMG wraps it 2023 Cannes Commerce blitz with a Criteo and Infosum partnership
June 22, 2023 | By Michael Bürgi Fresh off announcing a sales-side platform called Commerce Grid together a week ago, Omnicom Media Group and commerce media company Criteo are collaborating on a data and clean-room partnership enabled…
Cannes Lions 2023: Leadership Perspective with George Manas
George Manas, CEO, OMD WW, touches on his hopes for Cannes 2023 and how the festival has evolved over the years. "We are starting to see media, content and creative coming together in a much more meaningful…
OMG and Albertson Media Collective partner to enable cross-channel video planning and attribution
June 21, 2023 | By Michael Bürgi Building on an initial partnership they announced back in January at CES, Omnicom Media Group and Albertsons Media Collective are escalating their relationship around investing in connected TV, Digiday has learned. It’s…
Cannes Lions 2023: Uber Partnership Announcement with Megan Pagliuca
Megan Pagliuca, Chief Activation Officer, expands on the benefits of Omnicom Media Group's recently announced partnership with Uber, the first partnership established between Uber and a holding company. "We have a unique data collaboration where we're able…
Uber partners with Omnicom Media Group to meld rider data with Omni’s insights
June 20, 2023 | By Michael Bürgi Continuing its rollout of new partnerships and collaborations in the commerce media space that it’s announcing at Cannes Lions this week, Digiday has learned that Omnicom Media Group has partnered…
Cannes Lions 2023: The Launch of Omni Commerce with Clarissa Season, Frank Kochenash and Dru Sil
Clarissa Season, Global Head of Experience at Annalect, is joined by Frank Kochenash, CEO of Transact and Dru Sil, Global Commerce Product Lead at Annalect. The conversation brought to the light the fragmentation of the commerce landscape…
Cannes Lions 2023: Leadership Perspective with Florian Adamski
Flo Adamski, CEO of Omnicom Media Group, reflects on his first Cannes in 2018, how the event has evolved, and the focus and hope for Cannes 2023. “Nobody really knows what will be the next big thing…
OMG Kicks Off Its 2023 Cannes Commerce Blitz with the Launch of Omni Commerce, the Industry’s First Connected Commerce Orchestration Solution
June 19, 2023 | By Michael Bürgi As it did last year, Omnicom is blitzing Cannes Lions with a series of moves and partnerships that aim to cement its place as a leader among agency holding companies…
OMG’s Ryan Eusanio Talks Auction Packages vs PMPs with Digiday
June 12, 2023 | By Michael Bürgi Can open-exchange or open marketplace programmatic ever overcome its reputation as a muddled and confusing source of low-quality inventory that can land a media buyer’s client in the wrong place?…
OMG’S Kelly Metz Helps Adweek Raise the Curtain On Cannes 2023
June 12, 2023 | By Mollie Cahillane & Bill Bradley Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSVP and join Adweek Abroad in Cannes: The Business…
OMG Partners With Criteo for Launch of Commerce SSP
June 15, 2023 | By Allison Schiff Criteo wants to be an advertiser’s one-stop shop for, well, shopping. On Tuesday, Criteo released a supply-side platform out of beta called Commerce Grid specifically for buyers and sellers of…
Advertising Week Europe: Chris Stephenson on Key Takeaways from Day 3
Throughout the week, OMG's Global Head of Strategic Engagement, Chris Stephenson, will provide key insights and takeaways from each of these themes — highlighting the issues shaking, shaping, and transforming the advertising. Key Learnings from Day 3: Humans have…
Advertising Week Europe: Chris Stephenson on Key Takeaways from Day 2
Throughout the week, OMG's Global Head of Strategic Engagement, Chris Stephenson, will provide key insights and takeaways from each of these themes — highlighting the issues shaking, shaping, and transforming the advertising. Key Learnings from Day 2: McKinsey &…
OMG’s Mariel Estrada tells Adexchanger for its report on alternative TV currencies
May 15, 2023 | By Alyssa Boyle Agencies are busy gearing up to buy client campaigns on alt currency this upfront season. This year will be the year of “massive change” for the industry, as it truly begins…
OMG Chief Talent Experience Officer Kate King talks to AdAge about helping talent improve mental health
May 17, 2023 | By Lindsay Rittenhouse The pandemic sparked a focus on mental health in the ad business, an industry known for its churn-and-burn nature. But now with the shaky economy and increase in agency layoffs, along with…
Shoppable TV Excites PHD’s Klein At IAB NewFronts
May 16, 2023 | By Robert Andrews In a rapidly changing media ecosystem, big in-person events uniting buyers and sellers still have resonance. Case in point – at the IAB NewFronts, a showcase in which digital publishers…
Advertising Week Europe: Chris Stephenson on Key Takeaways from Day 1
Throughout the week, OMG's Global Head of Strategic Engagement, Chris Stephenson, will provide key insights and takeaways from each of these themes — highlighting the issues shaking, shaping, and transforming the advertising. Key Learnings from Day 1: What does…
OMG’s Ryan Eusanio helps Adweek assess progress in signal standardization
May 16, 2023 | By Catherine Perloff While the writers strike is dampening this year’s splashy TV upfronts, media buyers have reason to celebrate. Buyers in the connected TV space tell Adweek they are finally getting more detailed…
OMG’s Kelly Metz explains the dynamic between clients and negotiators for the NYT’s report on the 2023 Upfronts
May 15, 2023 | By John Koblin As scores of marketers made their way to Radio City Music Hall on Monday morning for a major event hosted by NBCUniversal, they were greeted by dozens of striking writers…
As the Upfront kicks off, OMG’s Kelly Metz talks to Digiday about “the biggest miss” in the measurement
May 4, 2023 | By Tony Case Media Buying Briefing: It’s going to be a bumpy ride through the 2023 upfront marketplace Not counting Linda Yaccarino’s sudden departure from NBC Universal to become Twitter’s CEO one business day…
Mike Solomon brings “ethos of challenging the status quo” to his new role as CEO of PHD US
May 12, 2023 | By Brian Bonilla PHD's U.S. CEO Catherine Sullivan is stepping down and will be replaced by the Omnicom agency’s U.S. Chief Operating Officer Mike Solomon. Sullivan took on the position in 2020 after serving as chief…
Speaking to Digiday, Megan Pagliuca explains how OMG and Amazon are partnering to deliver connected commerce
May 4, 2023 | By Tony Case This article is part of a limited series exploring the challenges and opportunities associated with commerce media, from e-commerce to retail media networks. More from the series → As agencies have moved…
OMG NA Chief Investment Officer Geoff Calabrese defines the impact of Nielsen’s big data delay
May 1, 2023 | By Alyssa Boyle Nielsen’s mission to regain the industry’s trust isn’t going all that well. The Media Rating Council (MRC) renewed Nielsen’s accreditation for national TV ratings late last month. But then, less than a week later,…
Transact CEO Frank Kochenash kicks off Digiday’s special report exploring the commerce media landscape
May 1, 2023 | By Michael Bürgi This article is part of a limited series exploring the challenges and opportunities associated with commerce media, from e-commerce to retail media networks. More from the series → As the media…
Megan Pagliuca talks to BeetTV about enabling diversity and empowering purpose
April 27, 2023 | By Robert Williams MIAMI – The United States is becoming more multicultural and diverse, pushing marketers to find ways to make their brands relevant to consumers such as younger people with growing spending…
OMG’s Kelly Metz frames the measurement issues for the WSJ’s upfront preview
May 1, 2023 | By Megan Graham and Patrick Coffee Despite progress in new kinds of audience metrics, Nielsen’s old-school viewer panel will remain the mode of choice for this year’s TV upfront buying season Media companies are preparing to…
“Competition breeds innovation”- OMG’s Kelly Metz offers insights on the state of TV measurement for Digiday’s Future of TV Series
April 28, 2023 | By Tim Peterson Among the more consequential developments brewing in the broader TV ad market is the makeover of the industry’s measurement system. After decades of being dominated by a single measurement provider,…
Vans is the latest iconic brand to choose OMD as its global media partner
The AOR decision was made after a four-month review April 26, 2023 | By Brian Bonilla Vans has named OMD as its global media agency of record. The decision was made following a four-month review conducted internally by…
OMD Chief Investment Officer Stacey Larson talks about measurement, content and why Upfront still matters in the premiere episode of Digiday’s Future of TV special series
April 26, 2023 | By Tim Peterson The TV ad market has been on the verge of a tipping point for years. Traditional TV reach has been eroding, and ad-supported streaming viewership has been growing — and…
Digiday spotlights Omnicom’s partnership with Microsoft integrating ChatGPT into its Omni marketing orchestration platform
April 24, 2023 | By Antoinette Siu Agencies are moving beyond the generative artificial intelligence-produced text and art. Increasingly, their business focus is on technologies and partnerships using ChatGPT and content creator strategies. With growing interest in generative…
OMG’s Kelly Metz explains the nuances of YouTube measurement in AdAge’s latest look at the currency debate
Behind the struggle at the root of much of TV’s measurement quandary April 23, 2023 | By Jack Neff There is a measurement “cat” fight brewing between YouTube and the TV networks. Hard as it may be to…
Annalect partners with Affinity Solutions to expand OMG’s lead in custom audience capabilities
April 19, 2023 | By Alyssa Boyle Just about every measurement provider is trying to get its hands on more viewership data ahead of the upfronts. On Wednesday, outcomes-based measurement provider Affinity Solutions announced a new consumer…
Hearts & Science, Canidae and Levi’s are Digiday’s Media Buying and Planning Awards winners in 2023
April 18, 2023 This year’s Digiday Media Buying and Planning Awards winners traversed a saturated media environment marked by several global crises spanning political, social and economic issues. To make their messages stand out, they needed to…
OMD Worldwide tops Campaign’s new business ranking for Q1 2023
April 18, 2023 | By Maria Iu Top-placed OMD registered 37 wins in January-February media table. OMD, Starcom and Spark Foundry all surpassed $1bn in billings in January-February to claim the top three places in 2023’s first…
An Upfront Look At TV Measurement, With Omnicom Media’s Kelly Metz
April 11, 2023 | By Alyssa Boyle A podcast interview with Kelly Metz Managing Director, Advanced TV Activation Broadcasters are barreling into this upfront season with plans to finally buy and sell media on currency other than Nielsen. Why…
Omnicom Media Group Ranked #1 For 2022 Incremental Billings Growth Among Global Media Management Groups
March 23, 2023 | Omnicom Media Group Connecting media, content and commerce, OMG added $2.5 billion in incremental billings, while also retaining 98% of existing clients OMG agencies OMD and PHD ranked #1 and #2 global, North American and USA networks OMG,…
OMG’s Marc Rossen Kicks off Adweek’s Look at Privacy Compliance in Clean Rooms
Advertisers Get Ahead of Potential Privacy Hiccups in Data Clean Rooms Privacy regulators are getting more muscular By Trishla Ostwal For all marketer excitement about the capabilities of data clean rooms, there has been a growing misconception that…
Newer Video Ad Formats Compress Purchase Funnel: OMD’s Georgina Thomson
March 13, 2023 | BY ROBERT WILLIAMS SAN JUAN, Puerto Rico – The television audience is growing more fragmented as viewers divide their time among a wider selection of streaming platforms and connected devices. The growth in streaming…
Ad Buyers Press for CTV Transparency as Alcohol and Casino Ads Found on Children’s Shows
March 9, 2023 | By Catherine Perloff Research from GumGum coincides with mounting buyer pressure. Ahead of the upfront season, buyers are still grappling with a lack of transparency around what they are buying in connected TV environments. It’s a…
VideoAmp Hires Its First CMO as Ad-Measurement Race Heats Up
March 9, 2023 | By Patrick Coffee VideoAmp is part of a group of media-measurement upstarts aiming to challenge longtime standard-bearer Nielsen. VideoAmp Inc. hired media executive Jenny Wall to be its first chief marketing officer as…
Nielsen and Rivals Get New Guidelines from Industry for 2024 Upfronts
March 6, 2023 | By Jack Neff and Parker Herren. The U.S. Joint Industry Committee, led by media companies, has issued a new set of requirements for cross-platform video currency measurement aiming to certify providers in time for the…
Media Buying Briefing: Holding companies and attention metrics, a KPI or a currency?
February 27, 2023 | By Michael Bürgi The media agency world seems to be in agreement that attention metrics can be an important metric to factor into planning and executing campaigns for clients. In some cases, clients are…
Meta mulls more job cuts and verified subscriptions
Hot topic Meta has dominated headlines this week over its strategies to cut costs and recoup revenue. February 23, 2023 | By Jessica Heygate The social media giant is believed to be preparing another wave of job cuts, The Washington…
DEI Action Is In, and Diverse Media Needs More Budget Share
The media industry must go from making headlines to making headway February 22, 2023 | By Michael Roca, Managing Director, DE&I Investment, Omnicom Media Group In the pantheon of tried and true attention-grabbing content, the “in and out”…
To support diversity on TV, media orgs are looking to develop more metrics
Measurement firms and agencies are trying to tie representation to performance outcomes. February 22, 2023 | By Kelsey Sutton Considering minorities represent nearly 40% of the US population, many advertisers aren’t just interested in making sure their…
Philips Switches $165m Global Media Account
Carat has been incumbent in Europe for nearly three decades. February 16, 2023 | By Arvind Hickman Philips Domestic Appliances has moved its global media account to Omnicom Media Group following a competitive review. OMG’s scope includes planning and…
Hearts & Science’s Bob Hunt Explains Why Programmatic Podcast Buying May Become More Prevalent in 2023
February 14, 2023 | By Sara Guaglione Despite improvements in podcast advertising that have made it easier to buy ads through programmatic channels, buyers are slow to adopt true programmatic podcast buying through a demand-side platform, according to buyers…
OMG’s Geoff Calabrese Tells Digiday About the Joint Industry Committee’s Aggressive Goal
Geoff Calabrese, Chief Investment Officer, Omnicom Media Group, sits down with Digiday to discuss the Joint Industry Committee's aggressive goal after joining the stage at NBCUniversal's One23 event with fellow industry leaders. See the conversation below. …
Jaguar Land Rover Changes Gear to Hearts & Science for Global Media Duties
The brief includes repositioning brands within Jaguar Land Rover as an all-electric luxury manufacturer from 2025. February 6, 2023 | By Arvind Hickman Jaguar Land Rover has awarded its global media account to Hearts & Science, following…
AdAge reports on OMG’s latest diverse partner showcase
The league was certified by ByBlack, the U.S. Black Chamber of Commerce, as a Black-owned and operated business in October. January 31, 2023 | By Erika Wheless Ice Cube is pitching advertisers on his Big3 professional basketball league and…
Omnicom Transact’s Keiko Osada on the State of Retail (Media) in 2023 (Video)
January 27, 2023 | By Jeff Minsky One thing is certain in a year of uncertainty: the ever-changing retail and consumer shopping habits will dominate marketing discussions. The evolution of the shopping experience, driven by an incredible array…
Media Buyers Confident in Spotify’s Ad Biz Despite Dawn Ostroff Departure
Published January 24, 2023 | By Brandon Doerrer Spotify is laying off 6% of its global workforce, which is just under 600 people, CEO Daniel Ek announced in an all-staff memo on Monday. Affected employees were…
From Big Trucks to Big Data, What These Marketers Learned at CES 2023
Published January 13, 2023. By Chris Ariens. With 3,200 exhibitors across 2.2 million square feet and more than 115,000 attendees, CES 2023 was as daunting as it was exciting. Futuristic tech innovation collided with real world challenges…
Omnicom Media Group and Albertsons partner on targeting and measuring CTV via The Trade Desk
The electronics show is back in Las Vegas, and there are some serious subjects the ad industry needs to hash out By Michael Burgi, Digiday. Published on January 5, 2023. As if to prove commerce media will…
CES 2023 — From TikTok to Netflix and Web3, Everything Brands Need to Know
The electronics show is back in Las Vegas, and there are some serious subjects the ad industry needs to hash out By Garett Sloan, AdAge. Published on January 4, 2023. CES is having its comeback residency in…
OMD wins Burberry’s Global Media Account
The Omnicom agency will succeed Dentsu in 2023. By Arvind Hickman, Campaign Live. Published on December 16, 2022. British fashion house Burberry has appointed OMD to handle its global media planning and buying duties, following a competitive…
L’Oréal Awards $1 Billion Media Account to Omnicom Media Group
Wavemaker previously held the business and expanded its remit globally last year. By Brian Bonilla, Ad Age. Published on December 12, 2022. L'Oréal has chosen Omnicom Media Group as its U.S. media agency of record, the beauty…
Disney Opens Its Data Clean Room To VideoAmp, Paving The Way For Enhanced Ad Targeting
By Jack Neff, AdAge Disney Advertising is letting VideoAmp into its clean room under an integration agreement announced today that will let advertisers served by both companies make privacy-compliant audience matches using Disney and VideoAmp data. The…
TelevisaUnivison Partners With Omnicom for Hispanic Household Data Graph
By Mollie Cahillane, Adweek Omnicom Media Group will be the first agency to team up with TelevisaUnivision to leverage its Hispanic household data graph. Top line The data graph will integrate with OMG’s identity solution, Omni ID,…
The Adweek 50: Honoring Media, Marketing and Tech’s Indispensable Behind-the-Scenes Stars
Behind every successful brand—and its CEO—stands the person who keeps the organization running smoothly and efficiently. That’s why we dedicate our Adweek 50 award every year to those working behind the scenes to drive growth in big…
Omnicom Media Group’s Florian Adamski on why he’s not worried about a potential recession
Almost a year into his tenure as global CEO of Omnicom Media Group (OMG), Florian Adamski (known by colleagues and friends as Flo) still has to force himself to stay above the fray of details and…
Omnicom to roll out Google tech consultancy across major markets
TRKKN expansion, which will include 9 new market launches over the next 2 months, comes shortly after founders depart.
OMG/Yahoo: When Consumers Pay Attention To Ads, When They Don’t
The study shows that viewability and attention are not the same. The research shows how viewability is device-driven -- determined by how and where the ad gets loaded on the screen -- while attention is human-driven by…
OMD Teaches Minority-Owned Small Businesses How To Plan And Buy Media
OMD Worldwide is helping small and mid-sized minority-owned businesses like a waffle company or janitorial service provider get the same level of media expertise as brands such as Pepsi, Nissan and State Farm. The agency is expanding a free…
Attention metrics are becoming more nuanced, but are brands ready to use them?
Attention metrics are becoming more sophisticated as agencies and ad tech vendors build tools and insights to prove their effectiveness, but barriers like cost and interoperability are preventing advertisers from adopting them as a common currency. The advertising…