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Sep 27, 2023

Omnicom Media Group drives away with Uber’s global media business

As published on Campaign. by Alison Weissbrot | September 27, 2023 Omnicom Media Group (OMG) has won the bulk of Uber’s global media business, the agency shared exclusively with Campaign US. The Omnicom-owned media network will service Uber…

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Sep 21, 2023

Laura Fenton named CEO of Omnicom Media Group UK

London (September 21, 2023) -  Omnicom Media Group (OMG),  the media services division of Omnicom Group Inc. (NYSE: OMC) has named Laura Fenton CEO of OMG UK.  In her new role, Fenton - who has been CEO…

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Sep 15, 2023

New National Lottery operator Allwyn appoints Hearts & Science

Allwyn has confirmed the appointment of Omnicom Media Group’s Hearts & Science as its media agency. The win coincides with Allwyn taking on the fourth National Lottery license, which starts in February 2024. Hearts & Science emerged victorious…

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Sep 13, 2023

Dan Clays Named CEO of Omnicom Media Group EMEA

New York, NY (September 13, 2023) -  Omnicom Media Group (OMG),  the media services division of Omnicom Group Inc. (NYSE: OMC) has named  Dan Clays CEO of OMG  EMEA.  In his new role, Clays -  who has…

Ari Huq

Sep 6, 2023

HSBC Picks Omnicom Media Group as Global Media Agency

Originally posted by Campaign By Shauna Lewis | September 4, 2023 Campaign first reported on the review in October 2022. Omnicom Media Group will retain HSBC’s global media planning and buying account, following a pitch process which…

Ari Huq

Sep 5, 2023

Omnicom Media Group EMEA CEO Guy Marks To Succeed Philippa Brown as CEO of PHD Worldwide

New York, NY | September 5, 2023 Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) today announced  OMG CEO EMEA  Guy Marks will succeed Philippa Brown as CEO  of PHD Worldwide.…

Ari Huq

Aug 28, 2023

The MFA Uproar Puts Curation of Programmatic Advertising in the Spotlight

Originally published by Digiday By Seb Joseph | August 28, 2023 2023 was meant to be the year of “curation” — at least it was for a subset of the ad industry. They predicted this would be…

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Aug 23, 2023

Campaign reports on new research from OMG and Snapchat

Originally published by Campaign US By Jessica Heygate | August 22, 2023 EXCLUSIVE: Research by Omnicom Media Group and Snapchat finds that AR filters and lenses are alienating diverse users by misgendering them or removing their defining features.…

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Aug 23, 2023

Workplace Diversity Is Key Business Result: OMD USA’s Chrissie Hanson

 Diversity and inclusion efforts show signs of stalling after years of progress, according to a recent survey by the World Federation of Advertisers (WFA). It also found differences of opinion about inclusion efforts among different levels…

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Aug 23, 2023

From a Black Friday NFL Game to QR Code Effectiveness, the Industry Is Tuning In to Shoppable TV

Originally posted by Adweek By Bill Bradley & Mollie Cahillane | August 14, 2023 The latest strides in shoppable TV are all about “remote” possibilities—meaning, now consumers can browse and buy using only their remote controls. For instance, Roku’s recently…

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Aug 22, 2023

How Agency In-Housing Offerings like Omnicom’s TRKKN use Google Expertise as a Draw

August 22, 2023 | By Michael Bürgi Now that the threat to agencies of marketers in-housing some of their media-related work has been brought back down to defcon level five — where only a few years ago, some…

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Aug 18, 2023

Flo Adamski tells us how retail media is becoming part of every client’s media plan as they realize the ability to reach people through broadcast is vanishing

Originally posted by The Drum By Sam Bradley | August 17, 2023 After a period of relative quiescence, Omnicom Media Group (OMG) has spent the summer adding agency firepower to its networks, establishing footholds in key verticals and new…

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Aug 17, 2023

Paramount and OMG Usher in Next Step in New Currency Workflow

Paramount and Omnicom Media Group are fast-tracking the next phase of new currency. The companies have announced that this quarter they are piloting the first fully standardized new currency and audience-based workflow using Mediaocean’s ad infrastructure. The…

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Aug 16, 2023

Adweek’s 2023 Media All Stars are Redefining Media Strategies and Expanding Audience Reach

This year’s Adweek Media All-Stars represent the variety of tasks media agencies are taking on in 2023. They’re navigating AI and its impact on media buying, and they’re mastering the constantly growing list of retail media networks.…

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Aug 8, 2023

CTV Buyers Are Still Struggling to Know Where Their Ads Ran

Since the Covid-19 pandemic, streaming television has been perhaps the hottest realm of digital media; however, its sought-after perch became a little shakier this summer. With a faltering economy, the upfronts buying cycle—where both connected and linear…

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Aug 8, 2023

Omnicom’s New Beauty Co-Lab ‘Pioneers’ Fresh Agency Approach For L’Oreal

SALISBURY, Ct. — After it won the US media account for L’Oreal, Omnicom Media Group has set about making good on its pitch to the brand. Omnicom formed Beauty Co-Lab (BCL), a bespoke Omnicom Group unit for L’Oréal USA. In…

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Aug 8, 2023

Attention Metrics Are Key Indicators of Ad Campaigns: OMD USA’s Britt Cushing

 Consumers today divide their time spent with media among a wider range of channels and devices including mobile phones and internet-connected TVs. This fragmentation has challenged marketers to find more ways to measure the effectiveness of…

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Jul 28, 2023

Operationalizing Attention to Drive Better Outcomes: OMD USA’s Chrissie Hanson

 CANNES – Measuring people’s attention to advertising in the past few years has become a bigger part of helping marketers to shape their campaign strategies. “When we think about attention, it came from our original desire…

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Jul 28, 2023

Pagliuca On Partnership: Omnicom Teams Up In Cannes

 CANNES - Published July 31st, 2023 — Omnicom used Cannes Lions to announce a slew of digital ad partnerships and its own new retail media initiatives. The agency group launched Omni Commerce, an “orchestration solution” for…

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Jul 27, 2023

Omnicom Expands Connected Commerce and Retail Media Footprint with Acquisition of Brazilian-based Agencies Outpromo and Global Shopper

New York and Sao Paolo (July 27, 2023) - Omnicom (NYSE: OMC) today announced its media services division, Omnicom Media Group, has acquired Outpromo and Global Shopper, two of Brazil’s leading connected commerce and retail media agencies.…

Ari Huq

Jul 20, 2023

OMG’s PHD Tops Shortlist at the 2023 M&M Global Awards

Omnicom Media Group’s PHD network has topped the shortlist at the 2023 M&M Global Awards with 66 nominations across 24 categories. This is the second year in a row that PHD has led the shortlist.  In total, PHD’s…

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Jul 18, 2023

OMG’s Agency as a Platform Model

July 14, 2023 | By Olivia Morley In a recent sit-down with Adweek, OMG group and agency leadership discussed how our Agency as a Platform model is providing OMD, PHD and Hearts & Science with the large…

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Jul 13, 2023

PHD US CEO Mike Solomon Named to the 2023 Campaign US 40 Over 40 List

July 13, 2023 | By Campaign US Staff --- Advertising is known for chasing youth, and that is reflected in the talent pool. With a median worker age of 39 years old in 2022, according to the Bureau of…

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Jul 13, 2023

Under Armour names OMD global media AOR

July 13, 2023 | By Alison Weissbrot --- The sportswear brand’s account was previously held by Publicis Media. OMD has won Under Armour’s global media account, spanning the Americas and EMEA, Campaign US has learned. The account was…

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Jul 12, 2023

OMD Worldwide Marks Sixth Consecutive #1 Ranking for Billings

NEW REPORT REVEALS OMNICOM MEDIA GROUP AGENCIES OUTPERFORMED IN 2022 OMD Worldwide Marks Sixth Consecutive #1 Ranking for Billings PHD and Hearts & Science Outpace the Industry for YOY Growth --- New York, NY (July 12, 2023)…

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Jul 11, 2023

Omnicom Acquires Global Media Agency Ptarmigan for Deep Financial Services Expertise

Agency has more than 150 staff and £125m in billings July 11th, 2023 | By Gideon Spanier Ptarmigan Media, a UK-based global media agency that specialises in financial services clients, has sold to Omnicom after three decades…

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Jun 23, 2023

OMG stands with Albertsons Media Collective in advocating for retail media network standards

Albertsons is proposing retail media networks adopt a host of IAB standards. June 23, 2023 | By Jack Neff Albertsons is proposing a standardization framework to improve transparency in retail media, with Omnicom Media Group, Unilever, Pinterest…

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Jun 22, 2023

OMG wraps it 2023 Cannes Commerce blitz with a Criteo and Infosum partnership

June 22, 2023 | By Michael Bürgi Fresh off announcing a sales-side platform called Commerce Grid together a week ago, Omnicom Media Group and commerce media company Criteo are collaborating on a data and clean-room partnership enabled…

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Jun 21, 2023

Cannes Lions 2023: Leadership Perspective with George Manas

George Manas, CEO, OMD WW, touches on his hopes for Cannes 2023 and how the festival has evolved over the years. "We are starting to see media, content and creative coming together in a much more meaningful…

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Jun 21, 2023

OMG and Albertson Media Collective partner to enable cross-channel video planning and attribution

June 21, 2023 | By Michael Bürgi Building on an initial partnership they announced back in January at CES, Omnicom Media Group and Albertsons Media Collective are escalating their relationship around investing in connected TV, Digiday has learned. It’s…

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Jun 21, 2023

Cannes Lions 2023: Uber Partnership Announcement with Megan Pagliuca

Megan Pagliuca, Chief Activation Officer, expands on the benefits of Omnicom Media Group's recently announced partnership with Uber, the first partnership established between Uber and a holding company. "We have a unique data collaboration where we're able…

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Jun 20, 2023

Uber partners with Omnicom Media Group to meld rider data with Omni’s insights

June 20, 2023 | By Michael Bürgi Continuing its rollout of new partnerships and collaborations in the commerce media space that it’s announcing at Cannes Lions this week, Digiday has learned that Omnicom Media Group has partnered…

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Jun 20, 2023

Cannes Lions 2023: The Launch of Omni Commerce with Clarissa Season, Frank Kochenash and Dru Sil

Clarissa Season, Global Head of Experience at Annalect, is joined by Frank Kochenash, CEO of Transact and Dru Sil, Global Commerce Product Lead at Annalect. The conversation brought to the light the fragmentation of the commerce landscape…

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Jun 20, 2023

Cannes Lions 2023: Leadership Perspective with Florian Adamski

Flo Adamski, CEO of Omnicom Media Group, reflects on his first Cannes in 2018, how the event has evolved, and the focus and hope for Cannes 2023. “Nobody really knows what will be the next big thing…

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Jun 19, 2023

OMG Kicks Off Its 2023 Cannes Commerce Blitz with the Launch of Omni Commerce, the Industry’s First Connected Commerce Orchestration Solution

June 19, 2023 | By Michael Bürgi As it did last year, Omnicom is blitzing Cannes Lions with a series of moves and partnerships that aim to cement its place as a leader among agency holding companies…

Ari Huq

Jun 16, 2023

OMG’s Ryan Eusanio Talks Auction Packages vs PMPs with Digiday

June 12, 2023 | By Michael Bürgi Can open-exchange or open marketplace programmatic ever overcome its reputation as a muddled and confusing source of low-quality inventory that can land a media buyer’s client in the wrong place?…

Ari Huq

Jun 16, 2023

OMG’S Kelly Metz Helps Adweek Raise the Curtain On Cannes 2023

June 12, 2023 | By Mollie Cahillane & Bill Bradley Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSVP and join Adweek Abroad in Cannes: The Business…

Ari Huq

Jun 15, 2023

OMG Partners With Criteo for Launch of Commerce SSP

June 15, 2023 | By Allison Schiff Criteo wants to be an advertiser’s one-stop shop for, well, shopping. On Tuesday, Criteo released a supply-side platform out of beta called Commerce Grid specifically for buyers and sellers of…

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May 19, 2023

Advertising Week Europe: Chris Stephenson on Key Takeaways from Day 3

Throughout the week, OMG's Global Head of Strategic Engagement, Chris Stephenson, will provide key insights and takeaways from each of these themes — highlighting the issues shaking, shaping, and transforming the advertising. Key Learnings from Day 3:  Humans have…

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May 18, 2023

Advertising Week Europe: Chris Stephenson on Key Takeaways from Day 2

Throughout the week, OMG's Global Head of Strategic Engagement, Chris Stephenson, will provide key insights and takeaways from each of these themes — highlighting the issues shaking, shaping, and transforming the advertising. Key Learnings from Day 2:  McKinsey &…

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May 17, 2023

OMG’s Mariel Estrada tells Adexchanger for its report on alternative TV currencies

May 15, 2023 | By Alyssa Boyle Agencies are busy gearing up to buy client campaigns on alt currency this upfront season. This year will be the year of “massive change” for the industry, as it truly begins…

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May 17, 2023

OMG Chief Talent Experience Officer Kate King talks to AdAge about helping talent improve mental health

May 17, 2023 | By Lindsay Rittenhouse The pandemic sparked a focus on mental health in the ad business, an industry known for its churn-and-burn nature. But now with the shaky economy and increase in agency layoffs, along with…

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May 16, 2023

Shoppable TV Excites PHD’s Klein At IAB NewFronts

May 16, 2023 | By Robert Andrews In a rapidly changing media ecosystem, big in-person events uniting buyers and sellers still have resonance. Case in point – at the IAB NewFronts, a showcase in which digital publishers…

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May 16, 2023

Advertising Week Europe: Chris Stephenson on Key Takeaways from Day 1

Throughout the week, OMG's Global Head of Strategic Engagement, Chris Stephenson, will provide key insights and takeaways from each of these themes — highlighting the issues shaking, shaping, and transforming the advertising. Key Learnings from Day 1:  What does…

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May 16, 2023

OMG’s Ryan Eusanio helps Adweek assess progress in signal standardization

May 16, 2023 | By Catherine Perloff While the writers strike is dampening this year’s splashy TV upfronts, media buyers have reason to celebrate. Buyers in the connected TV space tell Adweek they are finally getting more detailed…

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May 15, 2023

OMG’s Kelly Metz explains the dynamic between clients and negotiators for the NYT’s report on the 2023 Upfronts

May 15, 2023 | By John Koblin As scores of marketers made their way to Radio City Music Hall on Monday morning for a major event hosted by NBCUniversal, they were greeted by dozens of striking writers…

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May 15, 2023

As the Upfront kicks off, OMG’s Kelly Metz talks to Digiday about “the biggest miss” in the measurement

May 4, 2023 | By Tony Case Media Buying Briefing: It’s going to be a bumpy ride through the 2023 upfront marketplace Not counting Linda Yaccarino’s sudden departure from NBC Universal to become Twitter’s CEO one business day…

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May 12, 2023

Mike Solomon brings “ethos of challenging the status quo” to his new role as CEO of PHD US

May 12, 2023 | By Brian Bonilla PHD's U.S. CEO Catherine Sullivan is stepping down and will be replaced by the Omnicom agency’s U.S. Chief Operating Officer Mike Solomon. Sullivan took on the position in 2020 after serving as chief…

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May 4, 2023

Speaking to Digiday, Megan Pagliuca explains how OMG and Amazon are partnering to deliver connected commerce

May 4, 2023 | By Tony Case This article is part of a limited series exploring the challenges and opportunities associated with commerce media, from e-commerce to retail media networks. More from the series → As agencies have moved…

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May 1, 2023

OMG NA Chief Investment Officer Geoff Calabrese defines the impact of Nielsen’s big data delay

May 1, 2023 | By Alyssa Boyle Nielsen’s mission to regain the industry’s trust isn’t going all that well. The Media Rating Council (MRC) renewed Nielsen’s accreditation for national TV ratings late last month. But then, less than a week later,…

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May 1, 2023

Transact CEO Frank Kochenash kicks off Digiday’s special report exploring the commerce media landscape

May 1, 2023 | By Michael Bürgi This article is part of a limited series exploring the challenges and opportunities associated with commerce media, from e-commerce to retail media networks. More from the series → As the media…

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May 1, 2023

Megan Pagliuca talks to BeetTV about enabling diversity and empowering purpose

April 27, 2023 | By Robert Williams MIAMI – The United States is becoming more multicultural and diverse, pushing marketers to find ways to make their brands relevant to consumers such as younger people with growing spending…

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May 1, 2023

OMG’s Kelly Metz frames the measurement issues for the WSJ’s upfront preview

May 1, 2023 | By Megan Graham and Patrick Coffee Despite progress in new kinds of audience metrics, Nielsen’s old-school viewer panel will remain the mode of choice for this year’s TV upfront buying season  Media companies are preparing to…

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Apr 28, 2023

“Competition breeds innovation”- OMG’s Kelly Metz offers insights on the state of TV measurement for Digiday’s Future of TV Series

April 28, 2023 | By Tim Peterson Among the more consequential developments brewing in the broader TV ad market is the makeover of the industry’s measurement system. After decades of being dominated by a single measurement provider,…

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Apr 26, 2023

Vans is the latest iconic brand to choose OMD as its global media partner

The AOR decision was made after a four-month review April 26, 2023 | By Brian Bonilla Vans has named OMD as its global media agency of record. The decision was made following a four-month review conducted internally by…

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Apr 26, 2023

OMD Chief Investment Officer Stacey Larson talks about measurement, content and why Upfront still matters in the premiere episode of Digiday’s Future of TV special series

April 26, 2023 | By Tim Peterson The TV ad market has been on the verge of a tipping point for years. Traditional TV reach has been eroding, and ad-supported streaming viewership has been growing — and…

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Apr 25, 2023

Digiday spotlights Omnicom’s partnership with Microsoft integrating ChatGPT into its Omni marketing orchestration platform

April 24, 2023 | By Antoinette Siu Agencies are moving beyond the generative artificial intelligence-produced text and art. Increasingly, their business focus is on technologies and partnerships using ChatGPT and content creator strategies. With growing interest in generative…

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Apr 24, 2023

OMG’s Kelly Metz explains the nuances of YouTube measurement in AdAge’s latest look at the currency debate

Behind the struggle at the root of much of TV’s measurement quandary April 23, 2023 | By Jack Neff There is a measurement “cat” fight brewing between YouTube and the TV networks. Hard as it may be to…

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Apr 19, 2023

Annalect partners with Affinity Solutions to expand OMG’s lead in custom audience capabilities

April 19, 2023 | By Alyssa Boyle Just about every measurement provider is trying to get its hands on more viewership data ahead of the upfronts. On Wednesday, outcomes-based measurement provider Affinity Solutions announced a new consumer…

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Apr 18, 2023

Hearts & Science, Canidae and Levi’s are Digiday’s Media Buying and Planning Awards winners in 2023

April 18, 2023 This year’s Digiday Media Buying and Planning Awards winners traversed a saturated media environment marked by several global crises spanning political, social and economic issues. To make their messages stand out, they needed to…

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Apr 18, 2023

OMD Worldwide tops Campaign’s new business ranking for Q1 2023

April 18, 2023 | By Maria Iu Top-placed OMD registered 37 wins in January-February media table. OMD, Starcom and Spark Foundry all surpassed $1bn in billings in January-February to claim the top three places in 2023’s first…

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Apr 11, 2023

An Upfront Look At TV Measurement, With Omnicom Media’s Kelly Metz

April 11, 2023 | By Alyssa Boyle A podcast interview with Kelly Metz Managing Director, Advanced TV Activation Broadcasters are barreling into this upfront season with plans to finally buy and sell media on currency other than Nielsen. Why…

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Mar 23, 2023

Omnicom Media Group Ranked #1 For 2022 Incremental Billings Growth Among Global Media Management Groups

March 23, 2023 | Omnicom Media Group Connecting media, content and commerce, OMG added $2.5 billion in incremental billings, while also retaining 98% of existing clients OMG agencies OMD and PHD ranked #1 and #2 global, North American and USA networks OMG,…

Ari Huq

Mar 17, 2023

OMG’s Marc Rossen Kicks off Adweek’s Look at Privacy Compliance in Clean Rooms

Advertisers Get Ahead of Potential Privacy Hiccups in Data Clean Rooms Privacy regulators are getting more muscular By Trishla Ostwal For all marketer excitement about the capabilities of data clean rooms, there has been a growing misconception that…

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Mar 13, 2023

Newer Video Ad Formats Compress Purchase Funnel: OMD’s Georgina Thomson

March 13, 2023 | BY ROBERT WILLIAMS SAN JUAN, Puerto Rico – The television audience is growing more fragmented as viewers divide their time among a wider selection of streaming platforms and connected devices. The growth in streaming…

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Mar 9, 2023

Ad Buyers Press for CTV Transparency as Alcohol and Casino Ads Found on Children’s Shows

March 9, 2023 | By Catherine Perloff Research from GumGum coincides with mounting buyer pressure. Ahead of the upfront season, buyers are still grappling with a lack of transparency around what they are buying in connected TV environments. It’s a…

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Mar 9, 2023

VideoAmp Hires Its First CMO as Ad-Measurement Race Heats Up

March 9, 2023 | By Patrick Coffee VideoAmp is part of a group of media-measurement upstarts aiming to challenge longtime standard-bearer Nielsen. VideoAmp Inc. hired media executive Jenny Wall to be its first chief marketing officer as…

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Mar 6, 2023

Nielsen and Rivals Get New Guidelines from Industry for 2024 Upfronts

March 6, 2023 | By Jack Neff and Parker Herren. The U.S. Joint Industry Committee, led by media companies, has issued a new set of requirements for cross-platform video currency measurement aiming to certify providers in time for the…

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Feb 27, 2023

Media Buying Briefing: Holding companies and attention metrics, a KPI or a currency?

February 27, 2023 | By Michael Bürgi The media agency world seems to be in agreement that attention metrics can be an important metric to factor into planning and executing campaigns for clients. In some cases, clients are…

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Feb 23, 2023

Meta mulls more job cuts and verified subscriptions

Hot topic Meta has dominated headlines this week over its strategies to cut costs and recoup revenue. February 23, 2023 | By Jessica Heygate The social media giant is believed to be preparing another wave of job cuts, The Washington…

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Feb 22, 2023

DEI Action Is In, and Diverse Media Needs More Budget Share

The media industry must go from making headlines to making headway February 22, 2023 | By Michael Roca, Managing Director, DE&I Investment, Omnicom Media Group In the pantheon of tried and true attention-grabbing content, the “in and out”…

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Feb 22, 2023

To support diversity on TV, media orgs are looking to develop more metrics

Measurement firms and agencies are trying to tie representation to performance outcomes. February 22, 2023 | By Kelsey Sutton Considering minorities represent nearly 40% of the US population, many advertisers aren’t just interested in making sure their…

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Feb 16, 2023

Philips Switches $165m Global Media Account

Carat has been incumbent in Europe for nearly three decades. February 16, 2023 | By Arvind Hickman Philips Domestic Appliances has moved its global media account to Omnicom Media Group following a competitive review. OMG’s scope includes planning and…

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Feb 14, 2023

Hearts & Science’s Bob Hunt Explains Why Programmatic Podcast Buying May Become More Prevalent in 2023

February 14, 2023 | By Sara Guaglione Despite improvements in podcast advertising that have made it easier to buy ads through programmatic channels, buyers are slow to adopt true programmatic podcast buying through a demand-side platform, according to buyers…

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Feb 13, 2023

OMG’s Geoff Calabrese Tells Digiday About the Joint Industry Committee’s Aggressive Goal

Geoff Calabrese, Chief Investment Officer, Omnicom Media Group, sits down with Digiday to discuss the Joint Industry Committee's aggressive goal after joining the stage at NBCUniversal's One23 event with fellow industry leaders. See the conversation below.  …

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Feb 6, 2023

Jaguar Land Rover Changes Gear to Hearts & Science for Global Media Duties

The brief includes repositioning brands within Jaguar Land Rover as an all-electric luxury manufacturer from 2025. February 6, 2023 | By Arvind Hickman Jaguar Land Rover has awarded its global media account to Hearts & Science, following…

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Jan 31, 2023

AdAge reports on OMG’s latest diverse partner showcase

The league was certified by ByBlack, the U.S. Black Chamber of Commerce, as a Black-owned and operated business in October. January 31, 2023 | By Erika Wheless Ice Cube is pitching advertisers on his Big3 professional basketball league and…

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Jan 27, 2023

Omnicom Transact’s Keiko Osada on the State of Retail (Media) in 2023 (Video)

January 27, 2023 | By Jeff Minsky One thing is certain in a year of uncertainty: the ever-changing retail and consumer shopping habits will dominate marketing discussions. The evolution of the shopping experience, driven by an incredible array…

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Jan 24, 2023

Media Buyers Confident in Spotify’s Ad Biz Despite Dawn Ostroff Departure

Published January 24, 2023 | By Brandon Doerrer   Spotify is laying off 6% of its global workforce, which is just under 600 people, CEO Daniel Ek announced in an all-staff memo on Monday. Affected employees were…

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Jan 13, 2023

From Big Trucks to Big Data, What These Marketers Learned at CES 2023

Published January 13, 2023. By Chris Ariens. With 3,200 exhibitors across 2.2 million square feet and more than 115,000 attendees, CES 2023 was as daunting as it was exciting. Futuristic tech innovation collided with real world challenges…

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Jan 6, 2023

Omnicom Media Group and Albertsons partner on targeting and measuring CTV via The Trade Desk

The electronics show is back in Las Vegas, and there are some serious subjects the ad industry needs to hash out By Michael Burgi, Digiday. Published on January 5, 2023. As if to prove commerce media will…

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Jan 4, 2023

CES 2023 — From TikTok to Netflix and Web3, Everything Brands Need to Know

The electronics show is back in Las Vegas, and there are some serious subjects the ad industry needs to hash out By Garett Sloan, AdAge. Published on January 4, 2023. CES is having its comeback residency in…

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Dec 16, 2022

OMD wins Burberry’s Global Media Account

The Omnicom agency will succeed Dentsu in 2023. By Arvind Hickman, Campaign Live. Published on December 16, 2022. British fashion house Burberry has appointed OMD to handle its global media planning and buying duties, following a competitive…

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Dec 12, 2022

L’Oréal Awards $1 Billion Media Account to Omnicom Media Group

Wavemaker previously held the business and expanded its remit globally last year. By Brian Bonilla, Ad Age. Published on December 12, 2022. L'Oréal has chosen Omnicom Media Group as its U.S. media agency of record, the beauty…

Alex Carvalho

Dec 6, 2022

Disney Opens Its Data Clean Room To VideoAmp, Paving The Way For Enhanced Ad Targeting

By Jack Neff, AdAge Disney Advertising is letting VideoAmp into its clean room under an integration agreement announced today that will let advertisers served by both companies make privacy-compliant audience matches using Disney and VideoAmp data. The…

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Nov 18, 2022

TelevisaUnivison Partners With Omnicom for Hispanic Household Data Graph

By Mollie Cahillane, Adweek Omnicom Media Group will be the first agency to team up with TelevisaUnivision to leverage its Hispanic household data graph. Top line  The data graph will integrate with OMG’s identity solution, Omni ID,…

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Nov 14, 2022

The Adweek 50: Honoring Media, Marketing and Tech’s Indispensable Behind-the-Scenes Stars

Behind every successful brand—and its CEO—stands the person who keeps the organization running smoothly and efficiently. That’s why we dedicate our Adweek 50 award every year to those working behind the scenes to drive growth in big…

Alex Carvalho

Sep 8, 2022

Omnicom Media Group’s Florian Adamski on why he’s not worried about a potential recession

  Almost a year into his tenure as global CEO of Omnicom Media Group (OMG), Florian Adamski (known by colleagues and friends as Flo) still has to force himself to stay above the fray of details and…

Alex Carvalho

Aug 29, 2022

Omnicom to roll out Google tech consultancy across major markets

TRKKN expansion, which will include 9 new market launches over the next 2 months, comes shortly after founders depart.

Alex Carvalho

Aug 25, 2022

OMG/Yahoo: When Consumers Pay Attention To Ads, When They Don’t

The study shows that viewability and attention are not the same. The research shows how viewability is device-driven -- determined by how and where the ad gets loaded on the screen -- while attention is human-driven by…

Alex Carvalho

Aug 16, 2022

OMD Teaches Minority-Owned Small Businesses How To Plan And Buy Media

OMD Worldwide is helping small and mid-sized minority-owned businesses like a waffle company or janitorial service provider get the same level of media expertise as brands such as Pepsi, Nissan and State Farm. The agency is expanding a free…

Alex Carvalho

Aug 10, 2022

Attention metrics are becoming more nuanced, but are brands ready to use them?

Attention metrics are becoming more sophisticated as agencies and ad tech vendors build tools and insights to prove their effectiveness, but barriers like cost and interoperability are preventing advertisers from adopting them as a common currency. The advertising…