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Alexa Garcia

Feb 12, 2024

Disney Harnesses AI to Drive Streaming Ad Technology

By Dawn Chmilelewski | February 9, 2024 Walt Disney (DIS.N), opens new tab is harnessing artificial intelligence to power a new advertising tool that will help brands tailor their commercials to fit the mood of specific scenes within a…

Ari Huq

Feb 8, 2024

CTV Advertising Needs Better Pricing for Brands: OMD’s Kelly Metz

February 7, 2024 | By Robert Williams LAS VEGAS – Millions of households have connected their televisions directly to the internet to expand their choices of programming among a variety of apps, including many advertising-supported ones that…

Alexa Garcia

Feb 2, 2024

Cookieless Future Demands Strategies for Data Signals: OMD USA’s Chrissie Hanson

< January 31, 2024 | By Robert Williams LAS VEGAS – Alphabet Inc.’s Google this month began its long-planned effort to give people more control of their online privacy by limiting the use of tracking cookies in…

Alexa Garcia

Jan 31, 2024

PHD Retains HP’s Global Media Account

by Alison Weissbrot | January 31st, 2024 The retention continues a relationship that began in 2009. PHD has retained HP’s global media account in a competitive review, Campaign US has learned. The agency will continue to handle traditional…

Ari Huq

Jan 25, 2024

Influencer Marketing, Retail Media Are Key Growth Areas: Omnicom’s Megan Pagliuca

  January 24, 2024 | By Robert Williams LAS VEGAS – Two of the biggest areas of advertising growth are influencer marketing and retail media networks, both of which promise to help brands break through the clutter…

Alexa Garcia

Jan 23, 2024

Cultural Insights Offer Edge in Ad Strategies: OMD’s George Manas

January 17th, 2024 | By Robert Andrews LAS VEGAS – Social media have sped up the proliferation of cultural moments, transforming digital images into viral memes and turning everyday people into celebrities overnight. Marketers can participate in…

Alexa Garcia

Jan 12, 2024

Omnicom Co-Develops Creator Benchmarking Insights Across Meta’s Platforms

Michael Bürgi | January 12, 2024 Wrapping its blitz of moves with major social and commerce platforms to align the discovery, planning and measurement of marketing-driven influencer and creator content with other media channels, Omnicom is rolling…

Alexa Garcia

Jan 11, 2024

Omnicom Makes Influencer-Driven First-Mover Deal with Amazon Posts API

Michael Bürgi | January 11, 2024 Omnicom’s made it a mission of sorts during CES 24 to cement partnerships and arrangements with the major social and commerce platforms around better use and measurement of influencers and creators…

Alexa Garcia

Jan 10, 2024

Omnicom Sets Creator-Based Audience Fusion Arrangement with YouTube

Michael Bürgi | January 10, 2024 Omnicom today will unveil a collaboration with Google as it continues its string of multi-partner initiatives and partnerships announced at CES 24 to advance the planning and measurement of influencers and creator…

Alexa Garcia

Jan 9, 2024

Omnicom Partners with TikTok to Fold Influencers Into its Omni Platform

Michael Bürgi | January 9, 2024 The partnership follows an initial testing of proof-of-concept for audience-based planning for creator spend that matched audiences derived from Omnicom’s Omni orchestration platform and/or client first-party data to TikTok influencers. Though the agreement, Omnicom’s…

Ari Huq

Jan 8, 2024

Omnicom Highlights Influencers/Creators for Its CES Focus

The annual Consumer Electronics Show in Las Vegas has grown far past its tech- and gadget-heavy roots, to the point where every agency holding company looks to plant its own flag around a certain topic. For Omnicom,…

Alexa Garcia

Jan 8, 2024

‘We Pull Together Best Parts of Omnicom to Help Brands’: PHD’s Mike Solomon

SANTA MONICA, CA – Advertising agencies must continually disrupt their operations amid changes in technology, the media marketplace and consumer habits. For Mike Solomon, who in June 2023 became chief executive of Omnicom Media Group’s PHD USA, agency…

Alexa Garcia

Jan 5, 2024

Omnicom Media Group Clients Outperform in ANA’s Transparency Study

Best practices and partnerships made OMG clients stand-outs in 21-marketer study of programmatic media supply chain New York, NY (January 3,  2024) -  Following the release of  the ANA Programmatic Media Supply Chain Transparency Study Complete Report…

Ari Huq

Dec 21, 2023

Super Bowl in Las Vegas—What Marketers Should Know About Branding Opportunities Around the City

Brands will ‘go big’ as the big game ascends on the gambling and entertainment mecca, experts say December 12, 2023 | By Jon Springer No matter who competes in the game, the winner of Super Bowl LVIII is likely…

Ari Huq

Dec 20, 2023

OMG Ends 2023 Ranked #1 for Net New Business for the Second Consecutive Year, Earns 97% Retention Rate Among Existing Clients

OMG agencies OMD, Hearts & Science and PHD wrap the year achieving historic trifecta atop the agency ranking  New York NY (December 20, 2023) – Omnicom Media Group (OMG), the media services division of Omnicom Group Inc.…

Alexa Garcia

Dec 12, 2023

Media Buying Briefing: Omnicom Media Group’s CEO on the Economy, Fraud, the Quadropoly and ‘Agency as a Platform’

December 11, 2023 | By Michael Bürgi This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series…

Alex Carvalho

Dec 7, 2023

Why DE&I and ROI Are Inextricably Linked for Brands, Now and Into the Future

November 30, 2023 | By The List and Ad Age Studio 30 The next article in “The Modern CMO Playbook” tells hard truths about why de-emphasizing initiatives is shortsighted and fiscally irresponsible. Brands and marketers are under…

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Dec 1, 2023

Annalect hires Accenture Song’s Lauren Walker as Chief Client Solutions Officer

November 30, 2023 | By Jessica Heygate EXCLUSIVE: Omnicom’s data and analytics division has devised a client support strategy after nearly doubling in size in the past year. Annalect, the data and analytics division of Omnicom, has…

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Nov 28, 2023

Omnicom Media Group Ranked #1 for Q1-Q3 Incremental Billings Growth Among Global Media Management Groups

Earning the best retention and win/loss ratio in the business, OMG adds $2.5 billion in net new business, matching its full-year 2022 total in the first nine months of 2023 OMG agencies OMD, Hearts & Science and…

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Nov 20, 2023

Omnicom Media Group’s Florian Adamski Shares Plans to ‘Outgrow the Market’

November 16, 2023 | By Alison Weissbrot EXCLUSIVE: Campaign gets a sneak peek into OMG’s 2024 strategy and compares its “Agency as a Platform” model with other holding company offerings aimed at simplifying clients’ experience. As clients…

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Nov 16, 2023

PHD Global Head of Gaming & Experience Predicts Big Opportunities for Marketers in 2024

November 14, 2023 | By Jamie Lyons This story was originally published by WARC. Gaming is primed to cement its position in culture and across screens, but what trends should marketers be looking out for and leaning…

Ari Huq

Nov 16, 2023

Why Omnicom Media Group Is Investing in Chief Media Officers

November 15, 2023 | By Aleda Stam OMG named Alex Siddall, Suhaila Hobba and Melissa Wisehart as chief media officers to its agencies in the last two months. Omnicom Media Group’s Hearts & Science USA has promoted…

Ari Huq

Nov 14, 2023

Future of TV Briefing: Inside the Development of Disney’s Data Clean Room

November 8, 2023 | By Tim Peterson This week’s Future of TV Briefing looks at how Disney’s data clean room business has progressed since rolling out two years ago. Disney plus data Two years after Disney unveiled its…

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Nov 2, 2023

Omnicom Buys E-Commerce Shop Flywheel Digital for $835 Million

October 30, 2023 | By Megan Graham Flywheel, part of Cannes Lions owner Ascential, aims to help brands sell on digital marketplaces such as Amazon. Advertising holding company Omnicom said it has agreed to acquire Flywheel Digital for a net…

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Nov 1, 2023

Why Home Depot is Evolving it’s Media Strategy, Starting with Branded Content

November 1, 2023 | By Parker Herren Spooky season begone! As consumers are packing up their pumpkins, retail brands have already begun to deck their halls with holiday goods as the fight for seasonal shoppers creeps continually…

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Oct 30, 2023

OMD Named Best Performing Global Media Network

Omnicom Media Group Agency Takes Top Slot in RECMA Diagnostics Report for Sixth Consecutive Edition, Widens Its Lead in the Marketplace  “OMD has no direct competitor today.”   New York, NY (October 27, 2023) - In the…

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Oct 30, 2023

Omnicom Buys E-Commerce Shop Flywheel Digital for $835 Million

October 30, 2023 | By Megan Graham Flywheel, part of Cannes Lions owner Ascential, aims to help brands sell on digital marketplaces such as Amazon Advertising holding company Omnicom said it has agreed to acquire Flywheel Digital for…

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Oct 25, 2023

PHD Hires MediaMonks’ Melissa Wisehart as Chief Media Officer

October 25, 2023 | By Jessica Heygate EXCLUSIVE: Omnicom Media Group is revitalizing the role across its agencies with the aim of better connecting its capabilities. PHD USA has hired MediaMonks’ Melissa Wisehart as chief media officer,…

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Oct 23, 2023

Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes

October 23, 2023 | By Antoinette Siu No agency can escape measurement challenges these days — but many are looking to tighten up their data standards practices as generative artificial intelligence and privacy changes exert more influence…

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Oct 19, 2023

Omnicom Media Group’s CASA efforts in CTV take a step forward with NBCU partnership

In the fourth and final leg of its push to overcome the challenges to effective investment in media on behalf of its clients, Omnicom Media Group is applying the guidance of its Council on Accountability and Standards…

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Oct 18, 2023

Omnicom Media Group Makes its Bid to Determine Incrementality in Retail Media via its CASA Effort

If there’s one area that constantly keeps media agencies on their toes — no, for once the answer is not generative AI — it’s retail media, which is growing at geometric rates and stands to eclipse TV…

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Oct 17, 2023

Omnicom Media Group Leaders Explain New Agency-as-a-Platform Model

Originally published by Adweek October 17, 2023 | Olivia Morely Holding company agencies sprawl, rife with redundancies and complexity that leave clients with questions. While some of its competitors execute mergers to tackle that challenge, Omnicom Media…

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Oct 17, 2023

Omnicom Media Group aligns with SSPs through its CASA initiative to fight fraud and MFA abuse

Michael Bürgi | October 17, 2023 Continuing its Advertising Week-related rollout of efforts to better define standards and create accountability within various elements of the media landscape, Omnicom Media Group today is targeting the vast world of programmatic buying…

Alex Carvalho

Oct 16, 2023

CASA

Omnicom Media Group’s Council on Accountability and Standards in Advertising (CASA) is a collaboration of OMG agencies, clients, and media partners committed to enhancing buyer control, seller transparency and brand safety for advertisers across developing media channels…

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Oct 16, 2023

Omnicom Media Group tackles standards across the media spectrum, starting with social

Originally published by Digiday Michael Bürgi | October 16, 2023 Anyone paying attention to what’s been going on in the digital media world knows that standards — or a lack of them — have contributed to all manner…

Ari Huq

Oct 10, 2023

Virgin Voyages Sets a Course for Global Growth With Hearts & Science

October 10, 2023 | By Olivia Morley GroupM's EssenceMediacom won the review, but a source told Adweek 'unforeseen operational concerns' hindered the transition. In late March this year, Richard Branson’s adults-only cruise line Virgin Voyages wrapped up a short…

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Oct 5, 2023

Florian Adamski chats about OMG’s recent Uber win and why the agency network is pitching more at the group level

Wrapping up a 12-week sprint of new business wins  that totaled $1.5 billion, Omnicom Media Group CEO Florian Adamski was a guest on the Campaign Chemistry podcast hosted by Campaign US editor Alison Weissbrot. Sitting down with…

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Oct 4, 2023

PHD US’ Katie Klein and OMG NA’s Ryan Eusanio Offer Insights for Digiday Media Agency Report 2023

To assess the current state of media planning and buying and to understand which channels clients are investing in now and where they will be spending in the future, Digiday+ Research collected responses from 111 agency participants…

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Oct 2, 2023

Suhaila Hobba Joins OMD USA as Chief Media Officer

Former Amazon Head of Digital Will Drive Holistic Investment Offer, Deliver Performance-Based Solutions for Biggest US Media Agency Posted by Omnicom Media Group | October 2, 2023 New York, NY (October 2, 2023) – Omnicom Media Group…

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Sep 27, 2023

Omnicom Media Group drives away with Uber’s global media business

As published on Campaign. by Alison Weissbrot | September 27, 2023 Omnicom Media Group (OMG) has won the bulk of Uber’s global media business, the agency shared exclusively with Campaign US. The Omnicom-owned media network will service Uber…

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Sep 21, 2023

Laura Fenton named CEO of Omnicom Media Group UK

London (September 21, 2023) -  Omnicom Media Group (OMG),  the media services division of Omnicom Group Inc. (NYSE: OMC) has named Laura Fenton CEO of OMG UK.  In her new role, Fenton - who has been CEO…

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Sep 15, 2023

New National Lottery operator Allwyn appoints Hearts & Science

Allwyn has confirmed the appointment of Omnicom Media Group’s Hearts & Science as its media agency. The win coincides with Allwyn taking on the fourth National Lottery license, which starts in February 2024. Hearts & Science emerged victorious…

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Sep 13, 2023

Dan Clays Named CEO of Omnicom Media Group EMEA

New York, NY (September 13, 2023) -  Omnicom Media Group (OMG),  the media services division of Omnicom Group Inc. (NYSE: OMC) has named  Dan Clays CEO of OMG  EMEA.  In his new role, Clays -  who has…

Ari Huq

Sep 6, 2023

HSBC Picks Omnicom Media Group as Global Media Agency

Originally posted by Campaign By Shauna Lewis | September 4, 2023 Campaign first reported on the review in October 2022. Omnicom Media Group will retain HSBC’s global media planning and buying account, following a pitch process which…

Ari Huq

Sep 5, 2023

Beiersdorf Selects OMD as Media AOR for Europe and North America

Originally published by Campaign.com By Alison Weissbrot | September 01, 2023 The Omnicom Media Group agency is expanding its relationship with the skincare multinational from the U.S. and Asia effective January 2024. Beiersdorf has selected Omnicom Media…

Ari Huq

Sep 5, 2023

Omnicom Media Group EMEA CEO Guy Marks To Succeed Philippa Brown as CEO of PHD Worldwide

New York, NY | September 5, 2023 Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) today announced  OMG CEO EMEA  Guy Marks will succeed Philippa Brown as CEO  of PHD Worldwide.…

Ari Huq

Aug 28, 2023

The MFA Uproar Puts Curation of Programmatic Advertising in the Spotlight

Originally published by Digiday By Seb Joseph | August 28, 2023 2023 was meant to be the year of “curation” — at least it was for a subset of the ad industry. They predicted this would be…

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Aug 23, 2023

Campaign reports on new research from OMG and Snapchat

Originally published by Campaign US By Jessica Heygate | August 22, 2023 EXCLUSIVE: Research by Omnicom Media Group and Snapchat finds that AR filters and lenses are alienating diverse users by misgendering them or removing their defining features.…

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Aug 23, 2023

Workplace Diversity Is Key Business Result: OMD USA’s Chrissie Hanson

 Diversity and inclusion efforts show signs of stalling after years of progress, according to a recent survey by the World Federation of Advertisers (WFA). It also found differences of opinion about inclusion efforts among different levels…

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Aug 23, 2023

From a Black Friday NFL Game to QR Code Effectiveness, the Industry Is Tuning In to Shoppable TV

Originally posted by Adweek By Bill Bradley & Mollie Cahillane | August 14, 2023 The latest strides in shoppable TV are all about “remote” possibilities—meaning, now consumers can browse and buy using only their remote controls. For instance, Roku’s recently…

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Aug 22, 2023

How Agency In-Housing Offerings like Omnicom’s TRKKN use Google Expertise as a Draw

August 22, 2023 | By Michael Bürgi Now that the threat to agencies of marketers in-housing some of their media-related work has been brought back down to defcon level five — where only a few years ago, some…

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Aug 18, 2023

Flo Adamski tells us how retail media is becoming part of every client’s media plan as they realize the ability to reach people through broadcast is vanishing

Originally posted by The Drum By Sam Bradley | August 17, 2023 After a period of relative quiescence, Omnicom Media Group (OMG) has spent the summer adding agency firepower to its networks, establishing footholds in key verticals and new…

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Aug 17, 2023

Paramount and OMG Usher in Next Step in New Currency Workflow

Paramount and Omnicom Media Group are fast-tracking the next phase of new currency. The companies have announced that this quarter they are piloting the first fully standardized new currency and audience-based workflow using Mediaocean’s ad infrastructure. The…

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Aug 16, 2023

Adweek’s 2023 Media All Stars are Redefining Media Strategies and Expanding Audience Reach

This year’s Adweek Media All-Stars represent the variety of tasks media agencies are taking on in 2023. They’re navigating AI and its impact on media buying, and they’re mastering the constantly growing list of retail media networks.…

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Aug 8, 2023

CTV Buyers Are Still Struggling to Know Where Their Ads Ran

Since the Covid-19 pandemic, streaming television has been perhaps the hottest realm of digital media; however, its sought-after perch became a little shakier this summer. With a faltering economy, the upfronts buying cycle—where both connected and linear…

omgadmin

Aug 8, 2023

Omnicom’s New Beauty Co-Lab ‘Pioneers’ Fresh Agency Approach For L’Oreal

SALISBURY, Ct. — After it won the US media account for L’Oreal, Omnicom Media Group has set about making good on its pitch to the brand. Omnicom formed Beauty Co-Lab (BCL), a bespoke Omnicom Group unit for L’Oréal USA. In…

omgadmin

Aug 8, 2023

Attention Metrics Are Key Indicators of Ad Campaigns: OMD USA’s Britt Cushing

 Consumers today divide their time spent with media among a wider range of channels and devices including mobile phones and internet-connected TVs. This fragmentation has challenged marketers to find more ways to measure the effectiveness of…

omgadmin

Jul 28, 2023

Operationalizing Attention to Drive Better Outcomes: OMD USA’s Chrissie Hanson

 CANNES – Measuring people’s attention to advertising in the past few years has become a bigger part of helping marketers to shape their campaign strategies. “When we think about attention, it came from our original desire…

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Jul 27, 2023

Omnicom Expands Connected Commerce and Retail Media Footprint with Acquisition of Brazilian-based Agencies Outpromo and Global Shopper

New York and Sao Paolo (July 27, 2023) - Omnicom (NYSE: OMC) today announced its media services division, Omnicom Media Group, has acquired Outpromo and Global Shopper, two of Brazil’s leading connected commerce and retail media agencies.…

Ari Huq

Jul 20, 2023

OMG’s PHD Tops Shortlist at the 2023 M&M Global Awards

Omnicom Media Group’s PHD network has topped the shortlist at the 2023 M&M Global Awards with 66 nominations across 24 categories. This is the second year in a row that PHD has led the shortlist.  In total, PHD’s…

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Jul 18, 2023

OMG’s Agency as a Platform Model

July 14, 2023 | By Olivia Morley In a recent sit-down with Adweek, OMG group and agency leadership discussed how our Agency as a Platform model is providing OMD, PHD and Hearts & Science with the large…

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Jul 13, 2023

PHD US CEO Mike Solomon Named to the 2023 Campaign US 40 Over 40 List

July 13, 2023 | By Campaign US Staff --- Advertising is known for chasing youth, and that is reflected in the talent pool. With a median worker age of 39 years old in 2022, according to the Bureau of…

omgadmin

Jul 13, 2023

Under Armour names OMD global media AOR

July 13, 2023 | By Alison Weissbrot --- The sportswear brand’s account was previously held by Publicis Media. OMD has won Under Armour’s global media account, spanning the Americas and EMEA, Campaign US has learned. The account was…

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Jul 12, 2023

OMD Worldwide Marks Sixth Consecutive #1 Ranking for Billings

NEW REPORT REVEALS OMNICOM MEDIA GROUP AGENCIES OUTPERFORMED IN 2022 OMD Worldwide Marks Sixth Consecutive #1 Ranking for Billings PHD and Hearts & Science Outpace the Industry for YOY Growth --- New York, NY (July 12, 2023)…

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Jul 11, 2023

Omnicom Acquires Global Media Agency Ptarmigan for Deep Financial Services Expertise

Agency has more than 150 staff and £125m in billings July 11th, 2023 | By Gideon Spanier Ptarmigan Media, a UK-based global media agency that specialises in financial services clients, has sold to Omnicom after three decades…

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Jun 23, 2023

OMG stands with Albertsons Media Collective in advocating for retail media network standards

Albertsons is proposing retail media networks adopt a host of IAB standards. June 23, 2023 | By Jack Neff Albertsons is proposing a standardization framework to improve transparency in retail media, with Omnicom Media Group, Unilever, Pinterest…

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Jun 22, 2023

OMG wraps its 2023 Cannes Commerce blitz with a Criteo and Infosum partnership

June 22, 2023 | By Michael Bürgi Fresh off announcing a sales-side platform called Commerce Grid together a week ago, Omnicom Media Group and commerce media company Criteo are collaborating on a data and clean-room partnership enabled…

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Jun 21, 2023

OMG and Albertson Media Collective partner to enable cross-channel video planning and attribution

June 21, 2023 | By Michael Bürgi Building on an initial partnership they announced back in January at CES, Omnicom Media Group and Albertsons Media Collective are escalating their relationship around investing in connected TV, Digiday has learned. It’s…

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Jun 21, 2023

Cannes Lions 2023: Uber Partnership Announcement with Megan Pagliuca

Megan Pagliuca, Chief Activation Officer, expands on the benefits of Omnicom Media Group's recently announced partnership with Uber, the first partnership established between Uber and a holding company. "We have a unique data collaboration where we're able…

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Jun 20, 2023

Uber partners with Omnicom Media Group to meld rider data with Omni’s insights

June 20, 2023 | By Michael Bürgi Continuing its rollout of new partnerships and collaborations in the commerce media space that it’s announcing at Cannes Lions this week, Digiday has learned that Omnicom Media Group has partnered…

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Jun 20, 2023

Cannes Lions 2023: The Launch of Omni Commerce with Clarissa Season, Frank Kochenash and Dru Sil

Clarissa Season, Global Head of Experience at Annalect, is joined by Frank Kochenash, CEO of Transact and Dru Sil, Global Commerce Product Lead at Annalect. The conversation brought to the light the fragmentation of the commerce landscape…

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Jun 19, 2023

OMG Kicks Off Its 2023 Cannes Commerce Blitz with the Launch of Omni Commerce, the Industry’s First Connected Commerce Orchestration Solution

June 19, 2023 | By Michael Bürgi As it did last year, Omnicom is blitzing Cannes Lions with a series of moves and partnerships that aim to cement its place as a leader among agency holding companies…

Ari Huq

Jun 16, 2023

OMG’s Ryan Eusanio Talks Auction Packages vs PMPs with Digiday

June 12, 2023 | By Michael Bürgi Can open-exchange or open marketplace programmatic ever overcome its reputation as a muddled and confusing source of low-quality inventory that can land a media buyer’s client in the wrong place?…

Ari Huq

Jun 15, 2023

OMG Partners With Criteo for Launch of Commerce SSP

June 15, 2023 | By Allison Schiff Criteo wants to be an advertiser’s one-stop shop for, well, shopping. On Tuesday, Criteo released a supply-side platform out of beta called Commerce Grid specifically for buyers and sellers of…

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May 19, 2023

Advertising Week Europe: Chris Stephenson on Key Takeaways from Day 3

Throughout the week, OMG's Global Head of Strategic Engagement, Chris Stephenson, will provide key insights and takeaways from each of these themes — highlighting the issues shaking, shaping, and transforming the advertising. Key Learnings from Day 3:  Humans have…

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May 18, 2023

Advertising Week Europe: Chris Stephenson on Key Takeaways from Day 2

Throughout the week, OMG's Global Head of Strategic Engagement, Chris Stephenson, will provide key insights and takeaways from each of these themes — highlighting the issues shaking, shaping, and transforming the advertising. Key Learnings from Day 2:  McKinsey &…

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May 17, 2023

OMG’s Mariel Estrada tells Adexchanger for its report on alternative TV currencies

May 15, 2023 | By Alyssa Boyle Agencies are busy gearing up to buy client campaigns on alt currency this upfront season. This year will be the year of “massive change” for the industry, as it truly begins…

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May 17, 2023

OMG Chief Talent Experience Officer Kate King talks to AdAge about helping talent improve mental health

May 17, 2023 | By Lindsay Rittenhouse The pandemic sparked a focus on mental health in the ad business, an industry known for its churn-and-burn nature. But now with the shaky economy and increase in agency layoffs, along with…

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May 16, 2023

Shoppable TV Excites PHD’s Klein At IAB NewFronts

May 16, 2023 | By Robert Andrews In a rapidly changing media ecosystem, big in-person events uniting buyers and sellers still have resonance. Case in point – at the IAB NewFronts, a showcase in which digital publishers…

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May 16, 2023

Advertising Week Europe: Chris Stephenson on Key Takeaways from Day 1

Throughout the week, OMG's Global Head of Strategic Engagement, Chris Stephenson, will provide key insights and takeaways from each of these themes — highlighting the issues shaking, shaping, and transforming the advertising. Key Learnings from Day 1:  What does…

omgadmin

May 16, 2023

OMG’s Ryan Eusanio helps Adweek assess progress in signal standardization

May 16, 2023 | By Catherine Perloff While the writers strike is dampening this year’s splashy TV upfronts, media buyers have reason to celebrate. Buyers in the connected TV space tell Adweek they are finally getting more detailed…

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May 15, 2023

OMG’s Kelly Metz explains the dynamic between clients and negotiators for the NYT’s report on the 2023 Upfronts

May 15, 2023 | By John Koblin As scores of marketers made their way to Radio City Music Hall on Monday morning for a major event hosted by NBCUniversal, they were greeted by dozens of striking writers…

omgadmin

May 15, 2023

As the Upfront kicks off, OMG’s Kelly Metz talks to Digiday about “the biggest miss” in the measurement

May 4, 2023 | By Tony Case Media Buying Briefing: It’s going to be a bumpy ride through the 2023 upfront marketplace Not counting Linda Yaccarino’s sudden departure from NBC Universal to become Twitter’s CEO one business day…

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May 12, 2023

Mike Solomon brings “ethos of challenging the status quo” to his new role as CEO of PHD US

May 12, 2023 | By Brian Bonilla PHD's U.S. CEO Catherine Sullivan is stepping down and will be replaced by the Omnicom agency’s U.S. Chief Operating Officer Mike Solomon. Sullivan took on the position in 2020 after serving as chief…

omgadmin

May 4, 2023

Speaking to Digiday, Megan Pagliuca explains how OMG and Amazon are partnering to deliver connected commerce

May 4, 2023 | By Tony Case This article is part of a limited series exploring the challenges and opportunities associated with commerce media, from e-commerce to retail media networks. More from the series → As agencies have moved…

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May 1, 2023

OMG NA Chief Investment Officer Geoff Calabrese defines the impact of Nielsen’s big data delay

May 1, 2023 | By Alyssa Boyle Nielsen’s mission to regain the industry’s trust isn’t going all that well. The Media Rating Council (MRC) renewed Nielsen’s accreditation for national TV ratings late last month. But then, less than a week later,…

omgadmin

May 1, 2023

Transact CEO Frank Kochenash kicks off Digiday’s special report exploring the commerce media landscape

May 1, 2023 | By Michael Bürgi This article is part of a limited series exploring the challenges and opportunities associated with commerce media, from e-commerce to retail media networks. More from the series → As the media…

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May 1, 2023

Megan Pagliuca talks to BeetTV about enabling diversity and empowering purpose

April 27, 2023 | By Robert Williams MIAMI – The United States is becoming more multicultural and diverse, pushing marketers to find ways to make their brands relevant to consumers such as younger people with growing spending…

omgadmin

May 1, 2023

OMG’s Kelly Metz frames the measurement issues for the WSJ’s upfront preview

May 1, 2023 | By Megan Graham and Patrick Coffee Despite progress in new kinds of audience metrics, Nielsen’s old-school viewer panel will remain the mode of choice for this year’s TV upfront buying season  Media companies are preparing to…

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Apr 28, 2023

“Competition breeds innovation”- OMG’s Kelly Metz offers insights on the state of TV measurement for Digiday’s Future of TV Series

April 28, 2023 | By Tim Peterson Among the more consequential developments brewing in the broader TV ad market is the makeover of the industry’s measurement system. After decades of being dominated by a single measurement provider,…

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Apr 26, 2023

Vans is the latest iconic brand to choose OMD as its global media partner

The AOR decision was made after a four-month review April 26, 2023 | By Brian Bonilla Vans has named OMD as its global media agency of record. The decision was made following a four-month review conducted internally by…

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Apr 26, 2023

OMD Chief Investment Officer Stacey Larson talks about measurement, content and why Upfront still matters in the premiere episode of Digiday’s Future of TV special series

April 26, 2023 | By Tim Peterson The TV ad market has been on the verge of a tipping point for years. Traditional TV reach has been eroding, and ad-supported streaming viewership has been growing — and…

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Apr 25, 2023

Digiday spotlights Omnicom’s partnership with Microsoft integrating ChatGPT into its Omni marketing orchestration platform

April 24, 2023 | By Antoinette Siu Agencies are moving beyond the generative artificial intelligence-produced text and art. Increasingly, their business focus is on technologies and partnerships using ChatGPT and content creator strategies. With growing interest in generative…

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Apr 24, 2023

OMG’s Kelly Metz explains the nuances of YouTube measurement in AdAge’s latest look at the currency debate

Behind the struggle at the root of much of TV’s measurement quandary April 23, 2023 | By Jack Neff There is a measurement “cat” fight brewing between YouTube and the TV networks. Hard as it may be to…

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Apr 19, 2023

Annalect partners with Affinity Solutions to expand OMG’s lead in custom audience capabilities

April 19, 2023 | By Alyssa Boyle Just about every measurement provider is trying to get its hands on more viewership data ahead of the upfronts. On Wednesday, outcomes-based measurement provider Affinity Solutions announced a new consumer…

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Apr 18, 2023

Hearts & Science, Canidae and Levi’s are Digiday’s Media Buying and Planning Awards winners in 2023

April 18, 2023 This year’s Digiday Media Buying and Planning Awards winners traversed a saturated media environment marked by several global crises spanning political, social and economic issues. To make their messages stand out, they needed to…