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Newer Video Ad Formats Compress Purchase Funnel: OMD’s Georgina Thomson
March 13, 2023 | BY ROBERT WILLIAMS SAN JUAN, Puerto Rico – The television audience is growing more fragmented as viewers divide their time among a wider selection of streaming platforms and connected devices. The growth in streaming…
Ad Buyers Press for CTV Transparency as Alcohol and Casino Ads Found on Children’s Shows
March 9, 2023 | By Catherine Perloff Research from GumGum coincides with mounting buyer pressure. Ahead of the upfront season, buyers are still grappling with a lack of transparency around what they are buying in connected TV environments. It’s a…
VideoAmp Hires Its First CMO as Ad-Measurement Race Heats Up
March 9, 2023 | By Patrick Coffee VideoAmp is part of a group of media-measurement upstarts aiming to challenge longtime standard-bearer Nielsen. VideoAmp Inc. hired media executive Jenny Wall to be its first chief marketing officer as…
Nielsen and Rivals Get New Guidelines from Industry for 2024 Upfronts
March 6, 2023 | By Jack Neff and Parker Herren. The U.S. Joint Industry Committee, led by media companies, has issued a new set of requirements for cross-platform video currency measurement aiming to certify providers in time for the…
Media Buying Briefing: Holding companies and attention metrics, a KPI or a currency?
February 27, 2023 | By Michael Bürgi The media agency world seems to be in agreement that attention metrics can be an important metric to factor into planning and executing campaigns for clients. In some cases, clients are…
Meta mulls more job cuts and verified subscriptions
Hot topic Meta has dominated headlines this week over its strategies to cut costs and recoup revenue. February 23, 2023 | By Jessica Heygate The social media giant is believed to be preparing another wave of job cuts, The Washington…
DEI Action Is In, and Diverse Media Needs More Budget Share
The media industry must go from making headlines to making headway February 22, 2023 | By Michael Roca, Managing Director, DE&I Investment, Omnicom Media Group In the pantheon of tried and true attention-grabbing content, the “in and out”…
To support diversity on TV, media orgs are looking to develop more metrics
Measurement firms and agencies are trying to tie representation to performance outcomes. February 22, 2023 | By Kelsey Sutton Considering minorities represent nearly 40% of the US population, many advertisers aren’t just interested in making sure their…
Philips Switches $165m Global Media Account
Carat has been incumbent in Europe for nearly three decades. February 16, 2023 | By Arvind Hickman Philips Domestic Appliances has moved its global media account to Omnicom Media Group following a competitive review. OMG’s scope includes planning and…
Hearts & Science’s Bob Hunt Explains Why Programmatic Podcast Buying May Become More Prevalent in 2023
February 14, 2023 | By Sara Guaglione Despite improvements in podcast advertising that have made it easier to buy ads through programmatic channels, buyers are slow to adopt true programmatic podcast buying through a demand-side platform, according to buyers…
OMG’s Geoff Calabrese Tells Digiday About the Joint Industry Committee’s Aggressive Goal
Geoff Calabrese, Chief Investment Officer, Omnicom Media Group, sits down with Digiday to discuss the Joint Industry Committee's aggressive goal after joining the stage at NBCUniversal's One23 event with fellow industry leaders. See the conversation below. …
Jaguar Land Rover Changes Gear to Hearts & Science for Global Media Duties
The brief includes repositioning brands within Jaguar Land Rover as an all-electric luxury manufacturer from 2025. February 6, 2023 | By Arvind Hickman Jaguar Land Rover has awarded its global media account to Hearts & Science, following…
AdAge reports on OMG’s latest diverse partner showcase
The league was certified by ByBlack, the U.S. Black Chamber of Commerce, as a Black-owned and operated business in October. January 31, 2023 | By Erika Wheless Ice Cube is pitching advertisers on his Big3 professional basketball league and…
Omnicom Transact’s Keiko Osada on the State of Retail (Media) in 2023 (Video)
January 27, 2023 | By Jeff Minsky One thing is certain in a year of uncertainty: the ever-changing retail and consumer shopping habits will dominate marketing discussions. The evolution of the shopping experience, driven by an incredible array…
Media Buyers Confident in Spotify’s Ad Biz Despite Dawn Ostroff Departure
Published January 24, 2023 | By Brandon Doerrer Spotify is laying off 6% of its global workforce, which is just under 600 people, CEO Daniel Ek announced in an all-staff memo on Monday. Affected employees were…
From Big Trucks to Big Data, What These Marketers Learned at CES 2023
Published January 13, 2023. By Chris Ariens. With 3,200 exhibitors across 2.2 million square feet and more than 115,000 attendees, CES 2023 was as daunting as it was exciting. Futuristic tech innovation collided with real world challenges…
Omnicom Media Group and Albertsons partner on targeting and measuring CTV via The Trade Desk
The electronics show is back in Las Vegas, and there are some serious subjects the ad industry needs to hash out By Michael Burgi, Digiday. Published on January 5, 2023. As if to prove commerce media will…
CES 2023 — From TikTok to Netflix and Web3, Everything Brands Need to Know
The electronics show is back in Las Vegas, and there are some serious subjects the ad industry needs to hash out By Garett Sloan, AdAge. Published on January 4, 2023. CES is having its comeback residency in…
OMD wins Burberry’s Global Media Account
The Omnicom agency will succeed Dentsu in 2023. By Arvind Hickman, Campaign Live. Published on December 16, 2022. British fashion house Burberry has appointed OMD to handle its global media planning and buying duties, following a competitive…
L’Oréal Awards $1 Billion Media Account to Omnicom Media Group
Wavemaker previously held the business and expanded its remit globally last year. By Brian Bonilla, Ad Age. Published on December 12, 2022. L'Oréal has chosen Omnicom Media Group as its U.S. media agency of record, the beauty…
Disney Opens Its Data Clean Room To VideoAmp, Paving The Way For Enhanced Ad Targeting
By Jack Neff, AdAge Disney Advertising is letting VideoAmp into its clean room under an integration agreement announced today that will let advertisers served by both companies make privacy-compliant audience matches using Disney and VideoAmp data. The…
TelevisaUnivison Partners With Omnicom for Hispanic Household Data Graph
By Mollie Cahillane, Adweek Omnicom Media Group will be the first agency to team up with TelevisaUnivision to leverage its Hispanic household data graph. Top line The data graph will integrate with OMG’s identity solution, Omni ID,…
The Adweek 50: Honoring Media, Marketing and Tech’s Indispensable Behind-the-Scenes Stars
Behind every successful brand—and its CEO—stands the person who keeps the organization running smoothly and efficiently. That’s why we dedicate our Adweek 50 award every year to those working behind the scenes to drive growth in big…
Omnicom Media Group’s Florian Adamski on why he’s not worried about a potential recession
Almost a year into his tenure as global CEO of Omnicom Media Group (OMG), Florian Adamski (known by colleagues and friends as Flo) still has to force himself to stay above the fray of details and…
Omnicom to roll out Google tech consultancy across major markets
TRKKN expansion, which will include 9 new market launches over the next 2 months, comes shortly after founders depart.
OMG/Yahoo: When Consumers Pay Attention To Ads, When They Don’t
The study shows that viewability and attention are not the same. The research shows how viewability is device-driven -- determined by how and where the ad gets loaded on the screen -- while attention is human-driven by…
OMD Teaches Minority-Owned Small Businesses How To Plan And Buy Media
OMD Worldwide is helping small and mid-sized minority-owned businesses like a waffle company or janitorial service provider get the same level of media expertise as brands such as Pepsi, Nissan and State Farm. The agency is expanding a free…
Attention metrics are becoming more nuanced, but are brands ready to use them?
Attention metrics are becoming more sophisticated as agencies and ad tech vendors build tools and insights to prove their effectiveness, but barriers like cost and interoperability are preventing advertisers from adopting them as a common currency. The advertising…
Omnicom Media Group Outperforms in Forrester’s Evaluation of Global Media Services
Omnicom Media Group (OMG) received the strongest current offering score in Forrester Research's recently released analysis of global media services. The holding company, which includes media agencies, OMD, PHD and Hearts & Science, led in six different…
Anand Chakravarthy to join Omnicom Media Group India as Chief Growth Officer
This story was originally published in Campaign India. Omnicom Media Group (OMG) India has appointed Anand Chakravarthy as its new chief growth officer. He will report to Kartik Sharma, group CEO of OMG India. Chakravarthy will use…
Ad Spending for Streaming Media Is Reaching Broad Scale: OMD’s George Manas
This story was originally published in Beet.TV. The rapid growth of the streaming media audience in the past few years has pushed marketers to look for opportunities to reach these viewers. Media companies are answering that demand…
Why Infosum Promises Brands Their Data Doesn’t Move In New Clean Room Platform
When InfoSum said to advertisers and publishers that its platform does not “move” their data, it was a hard concept for potential clients to grasp, admits InfoSum CEO Brian Lesser. Clients—the ad agencies, brands and publishers—still had…
Content Ratings Must Be Key Part of Media Measurement: Omnicom’s Kelly Metz
CANNES – Advertisers and their media agencies are keeping a close eye on the latest developments with measuring television audiences. They want metrics that accurately reflect viewership of linear and streaming platforms to help set the value…
OMD USA Elevates Former Global CSO Christina Hanson to CEO
This story was originally published in Adweek. Adweek 2022 Media All Star Christina “Chrissie” Hanson is stepping up to lead Omnicom Media Group agency OMD USA, replacing the agency’s previous CEO John Osborn. Hanson ascends to the role after…
How OMD’s Attention Planning Tool Transforms Campaign Strategy
Omnicom Media Group’s largest agency, OMD, found a way to measure attention and harness those metrics, which it now uses in client planning. The Attention Requirement Calculator (ARC) was built with Omnicom’s data strategy arm Annalect. The…
Omnicom Media Group and Publicis Media Lead Forrester Agency Assessment
This story was originally published in Adweek. Omnicom Media Group (OMG) and Publicis Media emerged as industry leaders in Forrester’s latest media agency Wave report, receiving praise from analysts for their focus on integrating disciplines, their audience…
In New Independent Research, Omnicom Media Group Receives Highest Possible Scores in Retail Media, Commerce Media, and Intelligence and Insights Criteria
This story was originally published in PR Newswire. NEW YORK, July 14, 2022 /PRNewswire/ -- In a new analysis of global media agency groups from leading research and advisory firm Forrester, Omnicom Media Group (OMG), the media services division…
Omnicom to roll out Google tech consultancy across major markets
This story was originally published in Campaign. Omnicom Media Group (OMG) is rolling out its Google marketing consultancy to nine new markets — with further expansion planned later in the year — to meet brands’ growing dependence…
Omnicom Teams With Walmart, Amazon, Kroger, Instacart on Retail Media
Omnicom Group announced collaborations with Walmart, Amazon, Kroger and Instacart as the agency seeks to help marketers with their advertising strategies in the growing field of retail media. “We are the first agency holding company that has…
Omnicom Media Group Heads Home from Cannes with 39 Lions, the Media Network Crown, a New Global Consultancy and a Big Lead in Connected Commerce
With a combination of accolades and headline-making announcements, Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) was a dominant presence at the 2022 Cannes Lions International Festival of Creativity. On the…
Omnicom wraps its Cannes e-commerce blitz with Kroger Precision Marketing deal
This story was originally published in Digiday. Rounding out a series of moves to accelerate its e-commerce efforts and offerings — all of which have been announced at the Cannes Lions Festival of Creativity — Omnicom has struck…
Omnicom Reveals It’s Been Working With Amazon To Share Insights And Train E-commerce Personnel At All Levels
Although Omnicom and Amazon have been quietly collaborating for more than a year, the holding company only now went public with their work together, which enables Omnicom Media Group agencies to access insights from the Amazon Marketing…
Omnicom and Instacart agree to share data that connects sales data to TV ad spend
In the second of a series of moves Omnicom is making at this week’s Cannes Lions Festival of Creativity, the agency holding company today struck a strategic partnership with e-commerce player Instacart that involves sharing of data…
TikTok Grabs More Ad Dollars, as Marketers Look to Attract Gen Z and Millennials
Snack-bar maker Kind earlier this year enlisted the help of geo-targeted TikTok ads and TikTok influencers to help it attract consumers to a pop-up farmers market hidden behind a faux vending machine in New York City. The…
Omnicom strikes pact with Walmart, first of several e-commerce moves by the media group at Cannes Lions
The first of the moves involves a partnership between Omnicom Media Group (OMG) and Walmart Connect that builds on prior relationships formed last fall between the retail giant’s DSP and the media agency network. It’s data-intensive, but…
Omnicom Media Group names Chloe Neo Singapore CEO
This story was originally published in Marketing Interactive. Omnicom Media Group (OMG) Singapore has promoted Chloe Neo to the role of CEO, effective immediately. According to OMG, Neo's promotion is an acknowledgment of her stellar track record…
Beyond Clean Rooms, Brands Need Clean Houses
Today’s column is written by Marc Rossen, SVP investment and activation analytics at Omnicom Media Group. Clean rooms are emerging to provide the advertising industry a life raft in the era of cookie deprecation. On the one…
Omnicom Debuts Video Ad Honing Tool, Powered by Google Data
A seasonal retailer is scrambling to advertise a new Mother’s Day promotion. The company only has two weeks to make sure its creative hits the spot with its target audience, but lacks both the time to conduct…
Media Buying Briefing: Omnicom Media Group tackles supply-chain challenges for its clients
As the supply chain crisis continues to wreak havoc on industries that use marketing to sell their goods, Omnicom Media Group, Digiday has learned, has created a tool designed to help brands calculate where and when to…
OMG’s Latest Commerce Tool: The Supply Chain IQ Score
This story was originally published in MediaPost. Omnicom Media Group has launched what it’s calling the Supply Chain IQ Score, the industry’s first supply-chain based media activation tool, in partnership with Crisp, an open retail data platform.…
Omnicom Media Group Tackles Supply-Chain Challenges for its Clients
This story was originally published in Digiday. As the supply chain crisis continues to wreak havoc on industries that use marketing to sell their goods, Omnicom Media Group, Digiday has learned, has created a tool designed to…
How Omnicom Media Group is making sense of clean room complexities
The programmatic advertising industry is transitioning from a cookie-based era to what could become the age of the clean room. Managing that transition isn’t so easy, though. Publishers are already feeling a little overwhelmed, and marketers are…
Omnicom Aims To Increase Diverse Media Commitments From Brands With Biannual Ad Initiative
Following last year's commitments from brands and agencies to shift some ad dollars to media channels that are focused on diverse communities, the next question is how to make sure these were not one-off pledges and grow…
From last mile to last aisle: Omnicom Media Group sets up first programmatic PMP for retail place-based screens
Omnicom Media Group, Digiday has learned, has set up an out-of-home focused programmatic private marketplace that harnesses some 80,000 point-of-purchase screens across multiple environments in an effort to give OMG clients preferred or exclusive access to place-based…
Omnicom Teams With Shoppable Livestream Startup Firework to Grow Ecommerce Offerings
Omnicom Media Group has signed a deal with shoppable video platform Firework that will make the startup’s short-form and livestreaming capabilities available to all of the agency holding company’s clients. The agency giant is hoping the partnership…
OMG North America Names New CEO as Scott Hagedorn Departs
This story was originally published in Ad Age. Omnicom Media Group North America CEO Scott Hagedorn is leaving the company and will be succeeded by Ralph Pardo, CEO of its Hearts & Science unit. The appointment is…
NBCUniversal Opens Clean Room to Omnicom Amid First-Party Data Arms Race
NBCUniversal has struck a deal with Omnicom Media Group to make it the first agency to have access to NBCU's audience insights hub—or “clean room” solution. The agreement comes as first-party data becomes a more critical sell…
How Brands Are Approaching DE&I In Influencer Marketing
Influencer marketing budgets have ballooned in recent months, with brands from Disney to MLB investing heavily in developing creators. This push to build creator bases comes as marketers continue efforts to foster more diversity, equity and inclusion…
Discovery and Omnicom Will Use Comscore and Videoamp Data to Test Nielson Alternative
Omnicom Media Group is joining Discovery in using Comscore and VideoAmp data to test their services ahead of the upcoming TV upfront, the companies said, as momentum grows behind currency alternatives to Nielsen. Discovery is one of…
How Omnicom’s Data Platform Helps Clorox Clean Up
Looking to refine your retail marketing campaign? Join leaders from Wayfair, PacSun, Rent the Runway and more at Commerce Week, July 26–28, in NYC. We'll explore purpose-driven marketing, the Metaverse, social commerce, community and more. Save 40%…
Advertisers Want the Process of Buying CTV to Feel More Like Traditional TV
Tech companies, cross-industry groups and trade bodies are all trying to figure out connected TV’s teething problems. Last year, advertisers spent an estimated $10.3 billion in connected TV programmatic display ads, an 82% increase from 2020, according…
3 Keys To Multicultural Marketing in a Privacy-First World
Consumers enjoy ultra-customized, hyper-specific and relatable content that reflects who they are. But they also want more privacy and greater control of their information. They want mobile phone operating systems that empower them with choice, and most…
Adweek Spotlights OMG’s Centers of Excellence – “The Driving Force Behind OMG’s New Expertise and Products”
This article was originally published by Adweek. Omnicom Media Group’s media agencies used to plan vertically by platform, but leaders at the agency specializing in influencer marketing realized that the old way of planning obscured the combined…
Omnicom Media Group Appoints Guy Marks as EMEA CEO
This article was originally published by Campaign. Omnicom Media Group (OMG) has appointed OMD’s Guy Marks as chief executive of its EMEA region as the media network splits its EMEA and APAC leadership. Marks will succeed Mike…
OMG’s Morning of Innovation: Commerce Will Play a Major Role in Connected TV’s Future
This article was originally published by Adweek. Connected TV is one of the most rapidly growing markets when it comes to market share and ad spend, and those trends have only accelerated in the past two years…
OMG’s Morning of Innovation: Top Tech Trends From CES 2022
This article was originally published by Adweek. Between mood-altering wearable devices and metaverse fashion, this year’s pared-down version of the Consumer Electronics Show still managed to feature plenty of the flashy glimpses into the future for which…
OMG CEO Florian Adamski and OMD CEO George Manas Detail What’s Next for OMG
This article was originally published by Adweek. An executive promotion this month triggered leadership changes within Omnicom’s media branches. Daryl Simm, the previous leader of Omnicom Media Group (know as OMG) was promoted to president and chief…
Media Buying Briefing: Omnicom’s OMD takes the next step in turning attention metrics into a valuable KPI for brands
Attention in all its forms has inherent value. A teacher needs the attention of her students to help them learn. A parent needs his child to pay attention when teaching them how to safely cross a road.…
Facebook gives advertisers contextual brand safety controls in the NewsFeed
Meta (the company formerly known as Facebook) is giving brands more control over where their ads appear in NewsFeed environments. On Thursday, the company revealed a brand suitability verification tool for advertisers in the NewsFeed and expanded…
OMG’s Megan Pagliuca Shares ‘Best Advice’ on Agile Advertising and Trailblazing in AdTech With Amazon
This article was originally published by Amazon. This is ‘My best advice,’ a series that asks advertising experts to share key learnings from their career journeys, the best advice they’ve ever received, and insights to help grow…
OMG’s New Leadership Leans Into Clean Rooms and Agency Collaboration
This article was originally published by Campaign. There were times when Omnicom Media Group’s new global CEO Florian Adamski didn’t know whether the agency landscape would be able to adapt to rapid and relentless change. COVID-19 changed…
OMG Named Global Media Partner for British Airways
This article was originally published by Adweek. British Airways has appointed Omnicom Media Group as its new media and SEO partner following a full marketing services review. Omnicom starts work March 2022 All media planning and buying,…
‘Learn Fast in Order to Act Faster’: Q&A with OMG’s New Global CEO
This article was originally published by Digiday. Amidst a domino effect of promotions and hires across Omnicom last week, the new global CEO of Omnicom Media Group, Florian Adamski, took time to catch up with Digiday for…
Omnicom Media Group CEO Daryl Simm Elevated to President, COO of Omnicom Group with Florian Adamski Named CEO of OMG
This article was originally published by the Wall Street Journal. Ad giant Omnicom Group Inc. has promoted Daryl Simm, chief executive officer of the company’s media agency group, to the newly created role of president and chief operating…
Media Buying Briefing: How messed up is the CTV marketplace? Bad enough that efforts are being made to fix it
If you’re in the content or marketing business, you can’t go an hour, much less a day, without hearing something about connected TV (CTV), the nascent world of streaming services and support industries that grabbed American viewers’…
Omnicom Media Group signs onto Disney’s new clean-room offering as it also launches a brand purpose initiative
Omnicom Media Group’s chief activation officer Megan Pagliuca, speaking on the last day of Digiday’s just-concluded Media Buying Summit in Miami, broke some news onstage, announcing a new brand purpose initiative as well as its status as…
OMD Named LegalZoom’s New Media Agency of Record
This article was originally published by Adweek. Fresh off a new partnership with the NBA, LegalZoom has picked OMD as its new media agency of record after placing its media account into a brand-run review in July.…
Omnicom Looks to Build a Database of Certified Diverse Creators
In an effort to support and diversify the creators its clients work with, Omnicom Media Group is looking to help creators get certified. The agency is working with the National Minority Suppliers Development Council (NMSDC), an organization…
OMG Bags Chanel in Global Media Pitch Win
This article was originally published by Campaign. Chanel has awarded its global media-buying account to Omnicom after a competitive pitch, ending its relationship with WPP after close to 20 years. The Paris-based luxury fashion group is known…
OMG “New Normal” Research Continues to Track COVID-19 Impact on Consumer Behaviors, Attitude and Confidence
This article was originally published by Media Village. Omnicom Media Group's primary research team, led by Managing Director Pamela Marsh, has been conducting a longitudinal study among 1,000 respondents over the course of 17 waves fielded since…
OMG Boosts Performance Media Offering with Acquisition of Jump 450
Omnicom Media Group (OMG), a subsidiary of Omnicom Group (NYSE: OMC), today announced it has acquired Jump 450 Media, a performance marketing agency focused on customer acquisition for brands across the digital ecosystem. Jump 450 Media leverages…
Facebook’s outage frustrates advertisers heading into the holiday season.
For more than five hours on Monday, while Facebook and Instagram were dark, David Herrmann fretted about ads. Mr. Herrmann, a freelance media buyer, said that everyone he worked with relied heavily on the platforms, which soak…
Media Buying Briefing: Walmart moves to eliminate DSP waste for media agencies as its retail media profile rockets
In a move that further cements its position as the king of retail media, Digiday has learned that Walmart has launched an expansion to its demand-side platform efforts that reduces waste for media agencies when they use…
Mercedes-Benz Consolidates Its Global Marketing Entirely With Omnicom Group
This article was originally published by Adweek. Mercedes-Benz is consolidating its global media, brand and performance marketing into one holding company, Omnicom Group, which beat out fellow incumbent Publicis Groupe for the account. To service the client,…
Omnicom Looks to Measure Ads Based on Consumer Attention
Advertisers have long paid for media based on whether their ads are actually seen by consumers. Now Omnicom Media Group, working with Australian-based analytics firm Amplified Intelligence, wants to measure whether people are actually paying attention to…
OMG UK joins The Conscious Advertising Network
We are delighted to announce that OMG UK has joined The Conscious Advertising Network (CAN). Ethics in the digital space has been a focus point for OMG UK for many years, with an active Data Ethics Board…
OMD Tops Global and EMEA Media Agency Ranking
This article was originally published by The Drum. In the latest report from leading independent and international research company Comvergence, Omnicom Media Group Agency OMD has been ranked the number one global and EMEA media agency based…
OMG UK Futures: Hit The Switch – The Future of Sustainable Business
We are in a climate emergency. The world is facing the biggest existentialist crisis in living memory. With 55% of consumers now believing brands play a more important role than even governments in creating a better future,…
OMG Research: General Consensus on the New Normal Is a Mix of ‘Meh’ and Cynicism
This article was originally published by Adweek. Shortly after the pandemic hit the U.S., many people made concessions and realized that what we were dealing with would have long-lasting effects. Now, as vaccines are more readily available…
PHD Singapore Named Marketing-Interactive’s Media Agency of the Year
This article was originally published by PHD Media. PHD Singapore struck Gold at Marketing-Interactive’s 2021 Agency of the Year Awards when they won Media Agency of the Year. PHD impressed the judging panel with their outstanding client…
Omnicom Media Group Formally Endorses UID 2.0 in a Bid to Move the Post-Cookie Future Forward
This article was originally published by Digiday. Omnicom Media Group (OMG), the media arm of holding company Omnicom, has formally endorsed Unified ID 2.0 as the post-cookie solution best suited so far for its clients and publisher…
Omnicom Integrates Teads’ Cookieless Targeting Tech Into Omni Platform
This article was originally published by Campaign. Omnicom Media Group (OMG) is teaming up with Teads to prepare for the cookieless future. The media agency group is using Teads’ cookieless ad targeting tool, called Cookieless Translator, to…
PHD Wins Red Bull Media Assignment
This article was originally published by MediaPost. Red Bull has appointed Omnicom Media Group's PHD as its new media agency for North America, according to sources. Starcom USA, part of Publicis Media, had previously served as the…
OMG Dominates Cannes Lions 2021 With 70 Awards Won, PHD Named Media Network of the Festival
OMG had a stellar showing at this year's Cannes Lions International Festival of Creativity with 70 Lions won across the group, including 38 by OMD Worldwide, 19 by PHD and 12 by Hearts & Science. OMG networks dominated the Media Lions category with PHD named "Media…
Fredrik Eriksson Named CEO of OMG Sweden
This article was originally published by Dagens Media. Incoming OMG Sweden CEO Fredrik Eriksson and his predecessor, Ali Tajbakhsh Fredrik has been the CEO of OMD, which is Sweden's highest-ranked agency, for the past six years and…
Fuse Joins Forces With Unofficial Partner to Create a Podcast on the Value of Sport to Brands
In the first in a series of podcasts, OMG UK, Fuse & Unofficial Partner look at sport through a wide lens and asks some broad questions as to the value of sport to brand clients. The conversation…
OMG’ers Among the Campaign Media Week 30 Under 30 2021 Winners
Congratulations to this year’s Campaign Media Week 30 Under 30 winners. Well done to Oliver Braley, Senior Account Manager at Fuse and Ronil Rawal, Associate Planning Director at OMD UK, as well as Thai Nguyen, Senior Data…
Omnicom Media Group MENA Promotes Elda Choucair to CEO
Omnicom Media Group MENA has announced the promotion of Elda Choucair from COO to CEO. Elie Khouri will now concentrate on his role of Chairman and ensure a seamless transition at a time when the holding group…
OMG to Launch Diverse Content Creators Network
This article was originally published by Digiday. Omnicom Media Group — arguably the last of the agency holding companies to declare a strategy to address supporting minority and diverse media — plans to unveil today the launch of…
OMG’s Celebration of Asian Pacific American Heritage Month and Mental Health Awareness Month
May is Asian Pacific American Heritage Month (APAHM) – a time to reflect on the integral influence and impact of Asian Americans and Pacific Islanders (AAPI) throughout U.S. history. With programming hosted by OMG's Asian Leadership Network…