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Alexa Garcia

Jun 12, 2024

Priceline Selects Omnicom’s PHD as Media AOR

Online travel agency conducted a three-month review By Adrianne Pasquarelli | June 12, 2024 Priceline has selected Omnicom Media Group’s PHD as its media agency of record following a competitive review. The appointment is effective immediately, the online travel…

sasha

Jun 10, 2024

Creating a New Roadmap for the Modern Customer Journey

Published on June 06, 2024 | By Joanna O'Connell and Xian Wang The following is an excerpt from the white paper Connected Commerce: A New Advertising Paradigm available for downloading here. As many in the marketing community continue to cling to…

sasha

Jun 7, 2024

Omnicom Media Group Earns Highest Effie Index Score

Published on June 07, 2024 The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing more than 4,750 finalist and winning entries from eligible global, regional, and national Effie…

omgadmin

Jun 6, 2024

Cannes Lions Preview — AI, TikTok, Apple, and More Stories To Watch

June 5, 2024 | By Garett Sloane Cannes Lions International Festival of Creativity is never a dull affair, even for a festival about commercials. It draws the world’s biggest ad companies, showcases the most-awarded creativity, features cutting-edge technology and…

Alexa Garcia

May 28, 2024

AI, Programmatic Dealmaking Shape Global Media Buys: Omnicom’s Ben Hovaness

May 23, 2024 | By Robert Williams Technological innovation is shaping the way advertisers buy media placements on multiple platforms, with tools such as artificial intelligence and programmatic automation becoming more predominant. That’s especially noticeable in the…

Alexa Garcia

May 22, 2024

Consistency Will be Key as Women’s Sports Aim to Boost Viewership, Sponsor Support

By Mollie Cahillane | May 20, 2024 The momentum around women’s sports doesn’t start or stop with Caitlin Clark. As Clark’s rookie season in the WNBA gets underway, networks and brands are increasingly investing in women’s sports as a…

dinaitani

May 22, 2024

Takeaways from the 2024 Upfronts: Maintaining the Status Quo

by Jessica Heygate | May 17, 2024 Nielsen panel remains primary currency as buyers chart familiar territory. Upfront presentations chartered familiar territory this week and deals are expected to transact in primarily the same way they have for…

Alexa Garcia

May 14, 2024

Gap Inc. Selects Omnicom for Its Media Business Following Review

By Adrianne Pasquarelli | May 14, 2024. The news follows appointment of new CMO at Gap brand last week Gap has concluded its media review. Gap Inc. has selected Omnicom Group for its media business, roughly five months…

Alexa Garcia

May 14, 2024

ADWEEK’s Media All-Stars Are Embracing Changing Technology

May 14, 2024 | By Kyle O’Brien & Olivia Morley & Aleda Stam OMG’s Michael Roca was among the 17 professions selected for Adweek’s 2024 Media All Star List. These honorees are crafting standout strategies and helping clients maximize their budgets…

Alexa Garcia

May 14, 2024

Advertisers Are Still Significantly Under-Investing in the Hispanic Audience, Despite ‘Latin Boom’

May 13, 2024 | By Michael Roca A refresher on the stats about the growing majority in the U.S. before going into 2024 upfronts. The Summer of 1999 was a pivotal moment in the U.S. cultural zeitgeist: Latin pop…

Alexa Garcia

May 13, 2024

TV Faces Tumult in Upfronts, With Advertisers Making New Push for ‘Rollbacks’

May 10, 2024 | By Brian Steinberg Audiences may not be the only thing about TV that continues to shrink. Advertisers are expected to once again press for “rollbacks,” or declines in the rates they pay for…

Alexa Garcia

May 9, 2024

16 Next Gen Media Buyers to Know—and What They Want From TV Advertising

By Parker Herren | May 09, 2024 Up-and-coming ad buyers reveal what’s exciting them in the current media landscape and changes they want to see. Many of the top-of-mind questions in TV advertising aren’t concerning the current state…

Alexa Garcia

May 9, 2024

Omnichannel Commerce, AI Are Disrupting Advertising: Omnicom’s Joanna O’Connell

Streaming services have given consumers more control over the television viewing experience, including the ability to interact and transact with advertisers. At the same time, more retailers are selling advertising to brands, giving them a way to…

Alexa Garcia

May 8, 2024

Lovesac Names Hearts & Science Media AOR

May 8,2024 | by Brandon Doerrer EXCLUSIVE: The Omnicom Media Group agency beat several holding companies in the pitching process. Furniture retailer Lovesac has appointed Omnicom Media Group’s Hearts & Science as its media agency of record…

Alexa Garcia

May 6, 2024

Sports Advertising Predictions—Top Trends to Watch in the TV Upfronts

By Parker Herren | May 02, 2024. 5 industry leaders weigh in on streaming sports, trending franchises and new ad opportunities As one of the only must-buys left for advertisers on TV, the sports marketplace will have an increasingly…

Alexa Garcia

May 1, 2024

It’s Google’s World And Planners & Buyers Are Just Living In It

April 30th, 2024  | by Joe Mandese And by "world," I mean stack. If you really want to understand the way Google has been leveraging its dominant legacy of digital advertising and media optimization into the new world…

Alexa Garcia

Apr 24, 2024

David Yurman Names PHD Global Media Agency of Record

April 24, 2024 | By Olivia Morely mSix&Partners (now T&Pm) previously held the jeweler's account David Yurman invited Havas, IPG and PMG to compete for the business alongside PHD. The David Yurman Company has wrapped up a…

Alexa Garcia

Apr 23, 2024

Firehouse Subs Overhauls Agency Roster With Orchard and PHD Among Winners

By Erika Wheless | April 23, 2024. The sandwich chain seeks specialized talent after parting ways with TRG This marks the first time Firehouse Subs has opted for a multi-agency approach. Firehouse Subs has opted for a multi-agency…

Alexa Garcia

Apr 11, 2024

OMD USA’s 2023 Performance Showcased in Campaign’s Annual Agency Performance Review

April 9, 2024 | By Campaign US Staff OMD USA is honored to be one of just five agencies showcased in the annual Campaign US Agency Performance Review for having demonstrated a healthy mix of new business…

Alexa Garcia

Apr 9, 2024

5 TV Upfront Predictions From Media Buyers

By Parker Herren | April 09, 2024 Continued contraction of spend in TV as well as upticks in digital media persist The 2023 upfront was defined by the convergence of numerous hardships: economic uncertainty, the Hollywood strikes and continued questions…

Alexa Garcia

Apr 9, 2024

Media Buying Briefing: The upfront season! Can’t live with ’em, can’t so easily change ’em

By Michael Bürgi | April 8, 2024 Are those drumbeats in the distance? In many ways that makes sense because the upfront season is upon the industry — that time when linear TV ( the OG of the…

dinaitani

Apr 4, 2024

Hearts & Science Tops 2023 Net New Business Ranking of Global Media Agency Networks

Omnicom Media Group Agency Added More than $1 Billon in New Business April 8, 2024 - As reported in the 2023 New Business Balance report from RECMA (the Research Company Evaluating the Media Agency Industry), Omnicom Media…

Ari Huq

Apr 3, 2024

How One Media Buyer Quietly Snatched Up 35% of Commercials in Iowa-LSU Women’s Basketball Game

April 3, 2024 | Brian Steinberg The outsized audience for this week’s highly-watched women’s NCAA basketball match between Iowa and LSU may also have noticed that many of the commercials seen during the game belonged to AT&T,…

Alexa Garcia

Apr 3, 2024

Omnicom Media Group Ranked #1 for Net New Business for Second Consecutive Year

OMG’s Hearts & Science Tops Agency Network Ranking Group Sweeps the Network Rankings with All OMG Agencies Ranked in the Top Five New York, NY  (April 3, 2024) –  Omnicom Media Group (OMG), the media services division…

Alexa Garcia

Mar 20, 2024

NBCUniversal is rolling out generative AI-driven ads and says they perform up to 49% better in tests

Lucia Moses | Mar 20, 2024 NBCUniversal is rolling out gen AI-driven ads that pinpoint people based on shows' emotional content. NBCU says its AI ads performed as much as 49% better than its previous targeting methods.…

Alexa Garcia

Mar 18, 2024

OMD Again Named Best Performing Global Media Network

Omnicom Media Group Agency Takes Top Slot in RECMA Diagnostics Report for Seventh Consecutive Edition, Reinforcing Its Lead in the Marketplace "OMD confirms its leadership, far ahead of its direct competitors" New York, NY (March 18, 2024)-…

Alexa Garcia

Mar 6, 2024

How Attention-Guaranteed Media Buys Will Impact the Industry

March 5, 2024 | By Olivia Morley OMD and Playground xyz leaders offer perspectives on the attention economy. The so-called attention economy is fractured, and its leaders largely disagree about how and when publishers should guarantee attention to…

Alexa Garcia

Mar 1, 2024

Diverse Media Investment Slowed in 2023 — Breaking Down the Numbers

February 28, 2024 | By Parker Herren Market data from ANA AIMM shows investment in diverse-owned media made up 2.5% of total ad spend in 2023. Although Black-owned media received the highest total investment, Asian-owned media saw investment…

Alexa Garcia

Feb 26, 2024

Media Buying In 2024 — How TV Investment Strategies Are Involving

By Parker Herren |  February 26, 2024. AI, data and streaming have created new complexities for TV buyers The phrase “content is king” is certainly no longer as true as it was in the heyday of “Must See…

Ari Huq

Feb 22, 2024

Byte-Sized: How creatives are adopting generative AI as assistants

February 22, 2024 | By Alyona Uvarova Episode 3 of Byte-Sized: AI for marketers examines how creatives are using generative AI to bring their ideas to life faster. From text-to-image generators like Midjourney and Dall-E, to chatbots…

Ari Huq

Feb 20, 2024

What’s possible with generative AI? Introducing Byte-Sized: AI for Marketers

February 20, 2024 | By Alyona Uvarova Campaign US kicks off a video series exploring the implications of generative AI for creatives, strategists and data analysts in advertising and marketing. Generative AI is revolutionizing the advertising industry…

Alexa Garcia

Feb 12, 2024

Disney Harnesses AI to Drive Streaming Ad Technology

By Dawn Chmilelewski | February 9, 2024 Walt Disney (DIS.N), opens new tab is harnessing artificial intelligence to power a new advertising tool that will help brands tailor their commercials to fit the mood of specific scenes within a…

Ari Huq

Feb 8, 2024

CTV Advertising Needs Better Pricing for Brands: OMD’s Kelly Metz

February 7, 2024 | By Robert Williams LAS VEGAS – Millions of households have connected their televisions directly to the internet to expand their choices of programming among a variety of apps, including many advertising-supported ones that…

Alexa Garcia

Feb 2, 2024

Cookieless Future Demands Strategies for Data Signals: OMD USA’s Chrissie Hanson

< January 31, 2024 | By Robert Williams LAS VEGAS – Alphabet Inc.’s Google this month began its long-planned effort to give people more control of their online privacy by limiting the use of tracking cookies in…

Alexa Garcia

Jan 31, 2024

PHD Retains HP’s Global Media Account

by Alison Weissbrot | January 31st, 2024 The retention continues a relationship that began in 2009. PHD has retained HP’s global media account in a competitive review, Campaign US has learned. The agency will continue to handle traditional…

Ari Huq

Jan 25, 2024

Influencer Marketing, Retail Media Are Key Growth Areas: Omnicom’s Megan Pagliuca

  January 24, 2024 | By Robert Williams LAS VEGAS – Two of the biggest areas of advertising growth are influencer marketing and retail media networks, both of which promise to help brands break through the clutter…

Alexa Garcia

Jan 23, 2024

Cultural Insights Offer Edge in Ad Strategies: OMD’s George Manas

January 17th, 2024 | By Robert Andrews LAS VEGAS – Social media have sped up the proliferation of cultural moments, transforming digital images into viral memes and turning everyday people into celebrities overnight. Marketers can participate in…

Alexa Garcia

Jan 12, 2024

Omnicom Co-Develops Creator Benchmarking Insights Across Meta’s Platforms

Michael Bürgi | January 12, 2024 Wrapping its blitz of moves with major social and commerce platforms to align the discovery, planning and measurement of marketing-driven influencer and creator content with other media channels, Omnicom is rolling…

Alexa Garcia

Jan 11, 2024

Omnicom Makes Influencer-Driven First-Mover Deal with Amazon Posts API

Michael Bürgi | January 11, 2024 Omnicom’s made it a mission of sorts during CES 24 to cement partnerships and arrangements with the major social and commerce platforms around better use and measurement of influencers and creators…

Alexa Garcia

Jan 10, 2024

Omnicom Sets Creator-Based Audience Fusion Arrangement with YouTube

Michael Bürgi | January 10, 2024 Omnicom today will unveil a collaboration with Google as it continues its string of multi-partner initiatives and partnerships announced at CES 24 to advance the planning and measurement of influencers and creator…

Alexa Garcia

Jan 9, 2024

Omnicom Partners with TikTok to Fold Influencers Into its Omni Platform

Michael Bürgi | January 9, 2024 The partnership follows an initial testing of proof-of-concept for audience-based planning for creator spend that matched audiences derived from Omnicom’s Omni orchestration platform and/or client first-party data to TikTok influencers. Though the agreement, Omnicom’s…

Ari Huq

Jan 8, 2024

Omnicom Highlights Influencers/Creators for Its CES Focus

The annual Consumer Electronics Show in Las Vegas has grown far past its tech- and gadget-heavy roots, to the point where every agency holding company looks to plant its own flag around a certain topic. For Omnicom,…

Alexa Garcia

Jan 8, 2024

‘We Pull Together Best Parts of Omnicom to Help Brands’: PHD’s Mike Solomon

SANTA MONICA, CA – Advertising agencies must continually disrupt their operations amid changes in technology, the media marketplace and consumer habits. For Mike Solomon, who in June 2023 became chief executive of Omnicom Media Group’s PHD USA, agency…

Alexa Garcia

Jan 5, 2024

Omnicom Media Group Clients Outperform in ANA’s Transparency Study

Best practices and partnerships made OMG clients stand-outs in 21-marketer study of programmatic media supply chain New York, NY (January 3,  2024) -  Following the release of  the ANA Programmatic Media Supply Chain Transparency Study Complete Report…

Ari Huq

Dec 21, 2023

Super Bowl in Las Vegas—What Marketers Should Know About Branding Opportunities Around the City

Brands will ‘go big’ as the big game ascends on the gambling and entertainment mecca, experts say December 12, 2023 | By Jon Springer No matter who competes in the game, the winner of Super Bowl LVIII is likely…

Ari Huq

Dec 20, 2023

OMG Ends 2023 Ranked #1 for Net New Business for the Second Consecutive Year, Earns 97% Retention Rate Among Existing Clients

OMG agencies OMD, Hearts & Science and PHD wrap the year achieving historic trifecta atop the agency ranking  New York NY (December 20, 2023) – Omnicom Media Group (OMG), the media services division of Omnicom Group Inc.…

Alexa Garcia

Dec 12, 2023

Media Buying Briefing: Omnicom Media Group’s CEO on the Economy, Fraud, the Quadropoly and ‘Agency as a Platform’

December 11, 2023 | By Michael Bürgi This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series…

Alex Carvalho

Dec 7, 2023

Why DE&I and ROI Are Inextricably Linked for Brands, Now and Into the Future

November 30, 2023 | By The List and Ad Age Studio 30 The next article in “The Modern CMO Playbook” tells hard truths about why de-emphasizing initiatives is shortsighted and fiscally irresponsible. Brands and marketers are under…

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Dec 1, 2023

Annalect hires Accenture Song’s Lauren Walker as Chief Client Solutions Officer

November 30, 2023 | By Jessica Heygate EXCLUSIVE: Omnicom’s data and analytics division has devised a client support strategy after nearly doubling in size in the past year. Annalect, the data and analytics division of Omnicom, has…

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Nov 28, 2023

Omnicom Media Group Ranked #1 for Q1-Q3 Incremental Billings Growth Among Global Media Management Groups

Earning the best retention and win/loss ratio in the business, OMG adds $2.5 billion in net new business, matching its full-year 2022 total in the first nine months of 2023 OMG agencies OMD, Hearts & Science and…

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Nov 20, 2023

Omnicom Media Group’s Florian Adamski Shares Plans to ‘Outgrow the Market’

November 16, 2023 | By Alison Weissbrot EXCLUSIVE: Campaign gets a sneak peek into OMG’s 2024 strategy and compares its “Agency as a Platform” model with other holding company offerings aimed at simplifying clients’ experience. As clients…

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Nov 16, 2023

PHD Global Head of Gaming & Experience Predicts Big Opportunities for Marketers in 2024

November 14, 2023 | By Jamie Lyons This story was originally published by WARC. Gaming is primed to cement its position in culture and across screens, but what trends should marketers be looking out for and leaning…

Ari Huq

Nov 16, 2023

Why Omnicom Media Group Is Investing in Chief Media Officers

November 15, 2023 | By Aleda Stam OMG named Alex Siddall, Suhaila Hobba and Melissa Wisehart as chief media officers to its agencies in the last two months. Omnicom Media Group’s Hearts & Science USA has promoted…

Ari Huq

Nov 14, 2023

Future of TV Briefing: Inside the Development of Disney’s Data Clean Room

November 8, 2023 | By Tim Peterson This week’s Future of TV Briefing looks at how Disney’s data clean room business has progressed since rolling out two years ago. Disney plus data Two years after Disney unveiled its…

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Nov 2, 2023

Omnicom Buys E-Commerce Shop Flywheel Digital for $835 Million

October 30, 2023 | By Megan Graham Flywheel, part of Cannes Lions owner Ascential, aims to help brands sell on digital marketplaces such as Amazon. Advertising holding company Omnicom said it has agreed to acquire Flywheel Digital for a net…

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Nov 1, 2023

Why Home Depot is Evolving it’s Media Strategy, Starting with Branded Content

November 1, 2023 | By Parker Herren Spooky season begone! As consumers are packing up their pumpkins, retail brands have already begun to deck their halls with holiday goods as the fight for seasonal shoppers creeps continually…

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Oct 30, 2023

OMD Named Best Performing Global Media Network

Omnicom Media Group Agency Takes Top Slot in RECMA Diagnostics Report for Sixth Consecutive Edition, Widens Its Lead in the Marketplace  “OMD has no direct competitor today.”   New York, NY (October 27, 2023) - In the…

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Oct 30, 2023

Omnicom Buys E-Commerce Shop Flywheel Digital for $835 Million

October 30, 2023 | By Megan Graham Flywheel, part of Cannes Lions owner Ascential, aims to help brands sell on digital marketplaces such as Amazon Advertising holding company Omnicom said it has agreed to acquire Flywheel Digital for…

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Oct 25, 2023

PHD Hires MediaMonks’ Melissa Wisehart as Chief Media Officer

October 25, 2023 | By Jessica Heygate EXCLUSIVE: Omnicom Media Group is revitalizing the role across its agencies with the aim of better connecting its capabilities. PHD USA has hired MediaMonks’ Melissa Wisehart as chief media officer,…

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Oct 23, 2023

Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes

October 23, 2023 | By Antoinette Siu No agency can escape measurement challenges these days — but many are looking to tighten up their data standards practices as generative artificial intelligence and privacy changes exert more influence…

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Oct 19, 2023

Omnicom Media Group’s CASA efforts in CTV take a step forward with NBCU partnership

In the fourth and final leg of its push to overcome the challenges to effective investment in media on behalf of its clients, Omnicom Media Group is applying the guidance of its Council on Accountability and Standards…

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Oct 18, 2023

Omnicom Media Group Makes its Bid to Determine Incrementality in Retail Media via its CASA Effort

If there’s one area that constantly keeps media agencies on their toes — no, for once the answer is not generative AI — it’s retail media, which is growing at geometric rates and stands to eclipse TV…

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Oct 17, 2023

Omnicom Media Group Leaders Explain New Agency-as-a-Platform Model

Originally published by Adweek October 17, 2023 | Olivia Morely Holding company agencies sprawl, rife with redundancies and complexity that leave clients with questions. While some of its competitors execute mergers to tackle that challenge, Omnicom Media…

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Oct 17, 2023

Omnicom Media Group aligns with SSPs through its CASA initiative to fight fraud and MFA abuse

Michael Bürgi | October 17, 2023 Continuing its Advertising Week-related rollout of efforts to better define standards and create accountability within various elements of the media landscape, Omnicom Media Group today is targeting the vast world of programmatic buying…

Alex Carvalho

Oct 16, 2023

CASA

Omnicom Media Group’s Council on Accountability and Standards in Advertising (CASA) is a collaboration of OMG agencies, clients, and media partners committed to enhancing buyer control, seller transparency and brand safety for advertisers across developing media channels…

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Oct 16, 2023

Omnicom Media Group tackles standards across the media spectrum, starting with social

Originally published by Digiday Michael Bürgi | October 16, 2023 Anyone paying attention to what’s been going on in the digital media world knows that standards — or a lack of them — have contributed to all manner…

Ari Huq

Oct 10, 2023

Virgin Voyages Sets a Course for Global Growth With Hearts & Science

October 10, 2023 | By Olivia Morley GroupM's EssenceMediacom won the review, but a source told Adweek 'unforeseen operational concerns' hindered the transition. In late March this year, Richard Branson’s adults-only cruise line Virgin Voyages wrapped up a short…

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Oct 5, 2023

Florian Adamski chats about OMG’s recent Uber win and why the agency network is pitching more at the group level

Wrapping up a 12-week sprint of new business wins  that totaled $1.5 billion, Omnicom Media Group CEO Florian Adamski was a guest on the Campaign Chemistry podcast hosted by Campaign US editor Alison Weissbrot. Sitting down with…

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Oct 4, 2023

PHD US’ Katie Klein and OMG NA’s Ryan Eusanio Offer Insights for Digiday Media Agency Report 2023

To assess the current state of media planning and buying and to understand which channels clients are investing in now and where they will be spending in the future, Digiday+ Research collected responses from 111 agency participants…

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Oct 2, 2023

Suhaila Hobba Joins OMD USA as Chief Media Officer

Former Amazon Head of Digital Will Drive Holistic Investment Offer, Deliver Performance-Based Solutions for Biggest US Media Agency Posted by Omnicom Media Group | October 2, 2023 New York, NY (October 2, 2023) – Omnicom Media Group…

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Sep 27, 2023

Omnicom Media Group drives away with Uber’s global media business

As published on Campaign. by Alison Weissbrot | September 27, 2023 Omnicom Media Group (OMG) has won the bulk of Uber’s global media business, the agency shared exclusively with Campaign US. The Omnicom-owned media network will service Uber…

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Sep 21, 2023

Laura Fenton named CEO of Omnicom Media Group UK

London (September 21, 2023) -  Omnicom Media Group (OMG),  the media services division of Omnicom Group Inc. (NYSE: OMC) has named Laura Fenton CEO of OMG UK.  In her new role, Fenton - who has been CEO…

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Sep 15, 2023

New National Lottery operator Allwyn appoints Hearts & Science

Allwyn has confirmed the appointment of Omnicom Media Group’s Hearts & Science as its media agency. The win coincides with Allwyn taking on the fourth National Lottery license, which starts in February 2024. Hearts & Science emerged victorious…

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Sep 13, 2023

Dan Clays Named CEO of Omnicom Media Group EMEA

New York, NY (September 13, 2023) -  Omnicom Media Group (OMG),  the media services division of Omnicom Group Inc. (NYSE: OMC) has named  Dan Clays CEO of OMG  EMEA.  In his new role, Clays -  who has…

Ari Huq

Sep 6, 2023

HSBC Picks Omnicom Media Group as Global Media Agency

Originally posted by Campaign By Shauna Lewis | September 4, 2023 Campaign first reported on the review in October 2022. Omnicom Media Group will retain HSBC’s global media planning and buying account, following a pitch process which…

Ari Huq

Sep 5, 2023

Beiersdorf Selects OMD as Media AOR for Europe and North America

Originally published by Campaign.com By Alison Weissbrot | September 01, 2023 The Omnicom Media Group agency is expanding its relationship with the skincare multinational from the U.S. and Asia effective January 2024. Beiersdorf has selected Omnicom Media…

Ari Huq

Sep 5, 2023

Omnicom Media Group EMEA CEO Guy Marks To Succeed Philippa Brown as CEO of PHD Worldwide

New York, NY | September 5, 2023 Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) today announced  OMG CEO EMEA  Guy Marks will succeed Philippa Brown as CEO  of PHD Worldwide.…

Ari Huq

Aug 28, 2023

The MFA Uproar Puts Curation of Programmatic Advertising in the Spotlight

Originally published by Digiday By Seb Joseph | August 28, 2023 2023 was meant to be the year of “curation” — at least it was for a subset of the ad industry. They predicted this would be…

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Aug 23, 2023

Campaign reports on new research from OMG and Snapchat

Originally published by Campaign US By Jessica Heygate | August 22, 2023 EXCLUSIVE: Research by Omnicom Media Group and Snapchat finds that AR filters and lenses are alienating diverse users by misgendering them or removing their defining features.…

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Aug 23, 2023

Workplace Diversity Is Key Business Result: OMD USA’s Chrissie Hanson

 Diversity and inclusion efforts show signs of stalling after years of progress, according to a recent survey by the World Federation of Advertisers (WFA). It also found differences of opinion about inclusion efforts among different levels…

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Aug 23, 2023

From a Black Friday NFL Game to QR Code Effectiveness, the Industry Is Tuning In to Shoppable TV

Originally posted by Adweek By Bill Bradley & Mollie Cahillane | August 14, 2023 The latest strides in shoppable TV are all about “remote” possibilities—meaning, now consumers can browse and buy using only their remote controls. For instance, Roku’s recently…

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Aug 22, 2023

How Agency In-Housing Offerings like Omnicom’s TRKKN use Google Expertise as a Draw

August 22, 2023 | By Michael Bürgi Now that the threat to agencies of marketers in-housing some of their media-related work has been brought back down to defcon level five — where only a few years ago, some…

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Aug 18, 2023

Flo Adamski tells us how retail media is becoming part of every client’s media plan as they realize the ability to reach people through broadcast is vanishing

Originally posted by The Drum By Sam Bradley | August 17, 2023 After a period of relative quiescence, Omnicom Media Group (OMG) has spent the summer adding agency firepower to its networks, establishing footholds in key verticals and new…

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Aug 17, 2023

Paramount and OMG Usher in Next Step in New Currency Workflow

Paramount and Omnicom Media Group are fast-tracking the next phase of new currency. The companies have announced that this quarter they are piloting the first fully standardized new currency and audience-based workflow using Mediaocean’s ad infrastructure. The…

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Aug 16, 2023

Adweek’s 2023 Media All Stars are Redefining Media Strategies and Expanding Audience Reach

This year’s Adweek Media All-Stars represent the variety of tasks media agencies are taking on in 2023. They’re navigating AI and its impact on media buying, and they’re mastering the constantly growing list of retail media networks.…

omgadmin

Aug 8, 2023

CTV Buyers Are Still Struggling to Know Where Their Ads Ran

Since the Covid-19 pandemic, streaming television has been perhaps the hottest realm of digital media; however, its sought-after perch became a little shakier this summer. With a faltering economy, the upfronts buying cycle—where both connected and linear…

omgadmin

Aug 8, 2023

Omnicom’s New Beauty Co-Lab ‘Pioneers’ Fresh Agency Approach For L’Oreal

SALISBURY, Ct. — After it won the US media account for L’Oreal, Omnicom Media Group has set about making good on its pitch to the brand. Omnicom formed Beauty Co-Lab (BCL), a bespoke Omnicom Group unit for L’Oréal USA. In…

omgadmin

Aug 8, 2023

Attention Metrics Are Key Indicators of Ad Campaigns: OMD USA’s Britt Cushing

 Consumers today divide their time spent with media among a wider range of channels and devices including mobile phones and internet-connected TVs. This fragmentation has challenged marketers to find more ways to measure the effectiveness of…

omgadmin

Jul 28, 2023

Operationalizing Attention to Drive Better Outcomes: OMD USA’s Chrissie Hanson

 CANNES – Measuring people’s attention to advertising in the past few years has become a bigger part of helping marketers to shape their campaign strategies. “When we think about attention, it came from our original desire…

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Jul 27, 2023

Omnicom Expands Connected Commerce and Retail Media Footprint with Acquisition of Brazilian-based Agencies Outpromo and Global Shopper

New York and Sao Paolo (July 27, 2023) - Omnicom (NYSE: OMC) today announced its media services division, Omnicom Media Group, has acquired Outpromo and Global Shopper, two of Brazil’s leading connected commerce and retail media agencies.…

Ari Huq

Jul 20, 2023

OMG’s PHD Tops Shortlist at the 2023 M&M Global Awards

Omnicom Media Group’s PHD network has topped the shortlist at the 2023 M&M Global Awards with 66 nominations across 24 categories. This is the second year in a row that PHD has led the shortlist.  In total, PHD’s…

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Jul 18, 2023

OMG’s Agency as a Platform Model

July 14, 2023 | By Olivia Morley In a recent sit-down with Adweek, OMG group and agency leadership discussed how our Agency as a Platform model is providing OMD, PHD and Hearts & Science with the large…

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Jul 13, 2023

PHD US CEO Mike Solomon Named to the 2023 Campaign US 40 Over 40 List

July 13, 2023 | By Campaign US Staff --- Advertising is known for chasing youth, and that is reflected in the talent pool. With a median worker age of 39 years old in 2022, according to the Bureau of…

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Jul 13, 2023

Under Armour names OMD global media AOR

July 13, 2023 | By Alison Weissbrot --- The sportswear brand’s account was previously held by Publicis Media. OMD has won Under Armour’s global media account, spanning the Americas and EMEA, Campaign US has learned. The account was…

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Jul 12, 2023

OMD Worldwide Marks Sixth Consecutive #1 Ranking for Billings

NEW REPORT REVEALS OMNICOM MEDIA GROUP AGENCIES OUTPERFORMED IN 2022 OMD Worldwide Marks Sixth Consecutive #1 Ranking for Billings PHD and Hearts & Science Outpace the Industry for YOY Growth --- New York, NY (July 12, 2023)…

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Jul 11, 2023

Omnicom Acquires Global Media Agency Ptarmigan for Deep Financial Services Expertise

Agency has more than 150 staff and £125m in billings July 11th, 2023 | By Gideon Spanier Ptarmigan Media, a UK-based global media agency that specialises in financial services clients, has sold to Omnicom after three decades…

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Jun 23, 2023

OMG stands with Albertsons Media Collective in advocating for retail media network standards

Albertsons is proposing retail media networks adopt a host of IAB standards. June 23, 2023 | By Jack Neff Albertsons is proposing a standardization framework to improve transparency in retail media, with Omnicom Media Group, Unilever, Pinterest…