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Jan 13, 2023

From Big Trucks to Big Data, What These Marketers Learned at CES 2023

Published January 13, 2023. By Chris Ariens. With 3,200 exhibitors across 2.2 million square feet and more than 115,000 attendees, CES 2023 was as daunting as it was exciting. Futuristic tech innovation collided with real world challenges…

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Jan 6, 2023

Omnicom Media Group and Albertsons partner on targeting and measuring CTV via The Trade Desk

The electronics show is back in Las Vegas, and there are some serious subjects the ad industry needs to hash out By Michael Burgi, Digiday. Published on January 5, 2023. As if to prove commerce media will…

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Jan 4, 2023

CES 2023 — From TikTok to Netflix and Web3, Everything Brands Need to Know

The electronics show is back in Las Vegas, and there are some serious subjects the ad industry needs to hash out By Garett Sloan, AdAge. Published on January 4, 2023. CES is having its comeback residency in…

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Dec 16, 2022

OMD wins Burberry’s Global Media Account

The Omnicom agency will succeed Dentsu in 2023. By Arvind Hickman, Campaign Live. Published on December 16, 2022. British fashion house Burberry has appointed OMD to handle its global media planning and buying duties, following a competitive…

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Dec 12, 2022

L’Oréal Awards $1 Billion Media Account to Omnicom Media Group

Wavemaker previously held the business and expanded its remit globally last year. By Brian Bonilla, Ad Age. Published on December 12, 2022. L'Oréal has chosen Omnicom Media Group as its U.S. media agency of record, the beauty…

Alex Carvalho

Dec 6, 2022

Disney Opens Its Data Clean Room To VideoAmp, Paving The Way For Enhanced Ad Targeting

By Jack Neff, AdAge Disney Advertising is letting VideoAmp into its clean room under an integration agreement announced today that will let advertisers served by both companies make privacy-compliant audience matches using Disney and VideoAmp data. The…

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Nov 18, 2022

TelevisaUnivison Partners With Omnicom for Hispanic Household Data Graph

By Mollie Cahillane, Adweek Omnicom Media Group will be the first agency to team up with TelevisaUnivision to leverage its Hispanic household data graph. Top line  The data graph will integrate with OMG’s identity solution, Omni ID,…

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Nov 14, 2022

The Adweek 50: Honoring Media, Marketing and Tech’s Indispensable Behind-the-Scenes Stars

Behind every successful brand—and its CEO—stands the person who keeps the organization running smoothly and efficiently. That’s why we dedicate our Adweek 50 award every year to those working behind the scenes to drive growth in big…

Alex Carvalho

Sep 8, 2022

Omnicom Media Group’s Florian Adamski on why he’s not worried about a potential recession

  Almost a year into his tenure as global CEO of Omnicom Media Group (OMG), Florian Adamski (known by colleagues and friends as Flo) still has to force himself to stay above the fray of details and…

Alex Carvalho

Aug 29, 2022

Omnicom to roll out Google tech consultancy across major markets

TRKKN expansion, which will include 9 new market launches over the next 2 months, comes shortly after founders depart.

Alex Carvalho

Aug 25, 2022

OMG/Yahoo: When Consumers Pay Attention To Ads, When They Don’t

The study shows that viewability and attention are not the same. The research shows how viewability is device-driven -- determined by how and where the ad gets loaded on the screen -- while attention is human-driven by…

Alex Carvalho

Aug 16, 2022

OMD Teaches Minority-Owned Small Businesses How To Plan And Buy Media

OMD Worldwide is helping small and mid-sized minority-owned businesses like a waffle company or janitorial service provider get the same level of media expertise as brands such as Pepsi, Nissan and State Farm. The agency is expanding a free…

Alex Carvalho

Aug 10, 2022

Attention metrics are becoming more nuanced, but are brands ready to use them?

Attention metrics are becoming more sophisticated as agencies and ad tech vendors build tools and insights to prove their effectiveness, but barriers like cost and interoperability are preventing advertisers from adopting them as a common currency. The advertising…

Alex Carvalho

Aug 2, 2022

Omnicom Media Group Outperforms in Forrester’s Evaluation of Global Media Services

Omnicom Media Group (OMG) received the strongest current offering score in Forrester Research's recently released analysis of global media services. The holding company, which includes media agencies, OMD, PHD and Hearts & Science, led in six different…

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Jul 26, 2022

Anand Chakravarthy to join Omnicom Media Group India as Chief Growth Officer

This story was originally published in Campaign India. Omnicom Media Group (OMG) India has appointed Anand Chakravarthy as its new chief growth officer. He will report to Kartik Sharma, group CEO of OMG India. Chakravarthy will use…

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Jul 25, 2022

Ad Spending for Streaming Media Is Reaching Broad Scale: OMD’s George Manas

This story was originally published in Beet.TV. The rapid growth of the streaming media audience in the past few years has pushed marketers to look for opportunities to reach these viewers. Media companies are answering that demand…

Alex Carvalho

Jul 21, 2022

Why Infosum Promises Brands Their Data Doesn’t Move In New Clean Room Platform

When InfoSum said to advertisers and publishers that its platform does not “move” their data, it was a hard concept for potential clients to grasp, admits InfoSum CEO Brian Lesser. Clients—the ad agencies, brands and publishers—still had…

Alex Carvalho

Jul 19, 2022

Content Ratings Must Be Key Part of Media Measurement: Omnicom’s Kelly Metz

CANNES – Advertisers and their media agencies are keeping a close eye on the latest developments with measuring television audiences. They want metrics that accurately reflect viewership of linear and streaming platforms to help set the value…

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Jul 18, 2022

OMD USA Elevates Former Global CSO Christina Hanson to CEO

This story was originally published in Adweek. Adweek 2022 Media All Star Christina “Chrissie” Hanson is stepping up to lead Omnicom Media Group agency OMD USA, replacing the agency’s previous CEO John Osborn. Hanson ascends to the role after…

Alex Carvalho

Jul 15, 2022

How OMD’s Attention Planning Tool Transforms Campaign Strategy

Omnicom Media Group’s largest agency, OMD, found a way to measure attention and harness those metrics, which it now uses in client planning. The Attention Requirement Calculator (ARC) was built with Omnicom’s data strategy arm Annalect. The…

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Jul 14, 2022

Omnicom Media Group and Publicis Media Lead Forrester Agency Assessment

This story was originally published in Adweek. Omnicom Media Group (OMG) and Publicis Media emerged as industry leaders in Forrester’s latest media agency Wave report, receiving praise from analysts for their focus on integrating disciplines, their audience…

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Jul 14, 2022

In New Independent Research, Omnicom Media Group Receives Highest Possible Scores in Retail Media, Commerce Media, and Intelligence and Insights Criteria

This story was originally published in PR Newswire. NEW YORK, July 14, 2022 /PRNewswire/ -- In a new analysis of global media agency groups from leading research and advisory firm Forrester, Omnicom Media Group (OMG), the media services division…

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Jul 5, 2022

Omnicom to roll out Google tech consultancy across major markets

This story was originally published in Campaign. Omnicom Media Group (OMG) is rolling out its Google marketing consultancy to nine new markets — with further expansion planned later in the year — to meet brands’ growing dependence…

Alex Carvalho

Jun 28, 2022

Omnicom Teams With Walmart, Amazon, Kroger, Instacart on Retail Media

Omnicom Group announced collaborations with Walmart, Amazon, Kroger and Instacart as the agency seeks to help marketers with their advertising strategies in the growing field of retail media. “We are the first agency holding company that has…

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Jun 27, 2022

Omnicom Media Group Heads Home from Cannes with 39 Lions, the Media Network Crown, a New Global Consultancy and a Big Lead in Connected Commerce

With a combination of accolades and headline-making announcements, Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) was a dominant presence at the 2022 Cannes Lions International Festival of Creativity. On the…

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Jun 23, 2022

Omnicom wraps its Cannes e-commerce blitz with Kroger Precision Marketing deal

This story was originally published in Digiday. Rounding out a series of moves to accelerate its e-commerce efforts and offerings — all of which have been announced at the Cannes Lions Festival of Creativity — Omnicom has struck…

Alex Carvalho

Jun 22, 2022

Omnicom Reveals It’s Been Working With Amazon To Share Insights And Train E-commerce Personnel At All Levels

Although Omnicom and Amazon have been quietly collaborating for more than a year, the holding company only now went public with their work together, which enables Omnicom Media Group agencies to access insights from the Amazon Marketing…

Alex Carvalho

Jun 21, 2022

Omnicom and Instacart agree to share data that connects sales data to TV ad spend

In the second of a series of moves Omnicom is making at this week’s Cannes Lions Festival of Creativity, the agency holding company today struck a strategic partnership with e-commerce player Instacart that involves sharing of data…

Alex Carvalho

Jun 21, 2022

TikTok Grabs More Ad Dollars, as Marketers Look to Attract Gen Z and Millennials

Snack-bar maker Kind earlier this year enlisted the help of geo-targeted TikTok ads and TikTok influencers to help it attract consumers to a pop-up farmers market hidden behind a faux vending machine in New York City. The…

Alex Carvalho

Jun 20, 2022

Omnicom strikes pact with Walmart, first of several e-commerce moves by the media group at Cannes Lions

The first of the moves involves a partnership between Omnicom Media Group (OMG) and Walmart Connect that builds on prior relationships formed last fall between the retail giant’s DSP and the media agency network. It’s data-intensive, but…

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May 26, 2022

Omnicom Media Group names Chloe Neo Singapore CEO

This story was originally published in Marketing Interactive.  Omnicom Media Group (OMG) Singapore has promoted Chloe Neo to the role of CEO, effective immediately. According to OMG, Neo's promotion is an acknowledgment of her stellar track record…

Alex Carvalho

May 24, 2022

Beyond Clean Rooms, Brands Need Clean Houses

Today’s column is written by Marc Rossen, SVP investment and activation analytics at Omnicom Media Group. Clean rooms are emerging to provide the advertising industry a life raft in the era of cookie deprecation. On the one…

Alex Carvalho

May 19, 2022

Omnicom Debuts Video Ad Honing Tool, Powered by Google Data

A seasonal retailer is scrambling to advertise a new Mother’s Day promotion. The company only has two weeks to make sure its creative hits the spot with its target audience, but lacks both the time to conduct…

Alex Carvalho

May 16, 2022

Media Buying Briefing: Omnicom Media Group tackles supply-chain challenges for its clients

As the supply chain crisis continues to wreak havoc on industries that use marketing to sell their goods, Omnicom Media Group, Digiday has learned, has created a tool designed to help brands calculate where and when to…

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May 16, 2022

OMG’s Latest Commerce Tool: The Supply Chain IQ Score

This story was originally published in MediaPost.  Omnicom Media Group has launched what it’s calling the Supply Chain IQ Score, the industry’s first supply-chain based media activation tool, in partnership with Crisp, an open retail data platform.…

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May 16, 2022

Omnicom Media Group Tackles Supply-Chain Challenges for its Clients

This story was originally published in Digiday. As the supply chain crisis continues to wreak havoc on industries that use marketing to sell their goods, Omnicom Media Group, Digiday has learned, has created a tool designed to…

Alex Carvalho

May 9, 2022

How Omnicom Media Group is making sense of clean room complexities

The programmatic advertising industry is transitioning from a cookie-based era to what could become the age of the clean room. Managing that transition isn’t so easy, though. Publishers are already feeling a little overwhelmed, and marketers are…

Alex Carvalho

May 6, 2022

Omnicom Aims To Increase Diverse Media Commitments From Brands With Biannual Ad Initiative

Following last year's commitments from brands and agencies to shift some ad dollars to media channels that are focused on diverse communities, the next question is how to make sure these were not one-off pledges and grow…

Alex Carvalho

Apr 8, 2022

From last mile to last aisle: Omnicom Media Group sets up first programmatic PMP for retail place-based screens

Omnicom Media Group, Digiday has learned, has set up an out-of-home focused programmatic private marketplace that harnesses some 80,000 point-of-purchase screens across multiple environments in an effort to give OMG clients preferred or exclusive access to place-based…

Alex Carvalho

Apr 8, 2022

Omnicom Teams With Shoppable Livestream Startup Firework to Grow Ecommerce Offerings

Omnicom Media Group has signed a deal with shoppable video platform Firework that will make the startup’s short-form and livestreaming capabilities available to all of the agency holding company’s clients. The agency giant is hoping the partnership…

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Mar 21, 2022

OMG North America Names New CEO as Scott Hagedorn Departs

This story was originally published in Ad Age.  Omnicom Media Group North America CEO Scott Hagedorn is leaving the company and will be succeeded by Ralph Pardo, CEO of its Hearts & Science unit. The appointment is…

Alex Carvalho

Mar 14, 2022

NBCUniversal Opens Clean Room to Omnicom Amid First-Party Data Arms Race

NBCUniversal has struck a deal with Omnicom Media Group to make it the first agency to have access to NBCU's audience insights hub—or “clean room” solution. The agreement comes as first-party data becomes a more critical sell…

Alex Carvalho

Feb 28, 2022

How Brands Are Approaching DE&I In Influencer Marketing

Influencer marketing budgets have ballooned in recent months, with brands from Disney to MLB investing heavily in developing creators. This push to build creator bases comes as marketers continue efforts to foster more diversity, equity and inclusion…

Alex Carvalho

Feb 23, 2022

Discovery and Omnicom Will Use Comscore and Videoamp Data to Test Nielson Alternative

Omnicom Media Group is joining Discovery in using Comscore and VideoAmp data to test their services ahead of the upcoming TV upfront, the companies said, as momentum grows behind currency alternatives to Nielsen. Discovery is one of…

Alex Carvalho

Feb 7, 2022

How Omnicom’s Data Platform Helps Clorox Clean Up

Looking to refine your retail marketing campaign? Join leaders from Wayfair, PacSun, Rent the Runway and more at Commerce Week, July 26–28, in NYC. We'll explore purpose-driven marketing, the Metaverse, social commerce, community and more. Save 40%…

Alex Carvalho

Feb 7, 2022

Advertisers Want the Process of Buying CTV to Feel More Like Traditional TV

Tech companies, cross-industry groups and trade bodies are all trying to figure out connected TV’s teething problems. Last year, advertisers spent an estimated $10.3 billion in connected TV programmatic display ads, an 82% increase from 2020, according…

Alex Carvalho

Jan 28, 2022

3 Keys To Multicultural Marketing in a Privacy-First World

Consumers enjoy ultra-customized, hyper-specific and relatable content that reflects who they are. But they also want more privacy and greater control of their information. They want mobile phone operating systems that empower them with choice, and most…

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Jan 24, 2022

Adweek Spotlights OMG’s Centers of Excellence – “The Driving Force Behind OMG’s New Expertise and Products”

This article was originally published by Adweek. Omnicom Media Group’s media agencies used to plan vertically by platform, but leaders at the agency specializing in influencer marketing realized that the old way of planning obscured the combined…

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Jan 11, 2022

Omnicom Media Group Appoints Guy Marks as EMEA CEO

This article was originally published by Campaign. Omnicom Media Group (OMG) has appointed OMD’s Guy Marks as chief executive of its EMEA region as the media network splits its EMEA and APAC leadership. Marks will succeed Mike…

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Jan 10, 2022

OMG’s Morning of Innovation: Commerce Will Play a Major Role in Connected TV’s Future

This article was originally published by Adweek. Connected TV is one of the most rapidly growing markets when it comes to market share and ad spend, and those trends have only accelerated in the past two years…

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Jan 10, 2022

OMG’s Morning of Innovation: Top Tech Trends From CES 2022

This article was originally published by Adweek. Between mood-altering wearable devices and metaverse fashion, this year’s pared-down version of the Consumer Electronics Show still managed to feature plenty of the flashy glimpses into the future for which…

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Nov 29, 2021

OMG CEO Florian Adamski and OMD CEO George Manas Detail What’s Next for OMG

This article was originally published by Adweek. An executive promotion this month triggered leadership changes within Omnicom’s media branches. Daryl Simm, the previous leader of Omnicom Media Group (know as OMG) was promoted to president and chief…

Alex Carvalho

Nov 22, 2021

Media Buying Briefing: Omnicom’s OMD takes the next step in turning attention metrics into a valuable KPI for brands

Attention in all its forms has inherent value. A teacher needs the attention of her students to help them learn. A parent needs his child to pay attention when teaching them how to safely cross a road.…

Alex Carvalho

Nov 19, 2021

Facebook gives advertisers contextual brand safety controls in the NewsFeed

Meta (the company formerly known as Facebook) is giving brands more control over where their ads appear in NewsFeed environments. On Thursday, the company revealed a brand suitability verification tool for advertisers in the NewsFeed and expanded…

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Nov 16, 2021

OMG’s Megan Pagliuca Shares ‘Best Advice’ on Agile Advertising and Trailblazing in AdTech With Amazon

This article was originally published by Amazon. This is ‘My best advice,’ a series that asks advertising experts to share key learnings from their career journeys, the best advice they’ve ever received, and insights to help grow…

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Nov 12, 2021

OMG’s New Leadership Leans Into Clean Rooms and Agency Collaboration

This article was originally published by Campaign. There were times when Omnicom Media Group’s new global CEO Florian Adamski didn’t know whether the agency landscape would be able to adapt to rapid and relentless change. COVID-19 changed…

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Nov 8, 2021

OMG Named Global Media Partner for British Airways

This article was originally published by Adweek. British Airways has appointed Omnicom Media Group as its new media and SEO partner following a full marketing services review. Omnicom starts work March 2022 All media planning and buying,…

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Nov 8, 2021

‘Learn Fast in Order to Act Faster’: Q&A with OMG’s New Global CEO

This article was originally published by Digiday. Amidst a domino effect of promotions and hires across Omnicom last week, the new global CEO of Omnicom Media Group, Florian Adamski, took time to catch up with Digiday for…

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Nov 1, 2021

Omnicom Media Group CEO Daryl Simm Elevated to President, COO of Omnicom Group with Florian Adamski Named CEO of OMG

This article was originally published by the Wall Street Journal. Ad giant Omnicom Group Inc. has promoted Daryl Simm, chief executive officer of the company’s media agency group, to the newly created role of president and chief operating…

Alex Carvalho

Nov 1, 2021

Media Buying Briefing: How messed up is the CTV marketplace? Bad enough that efforts are being made to fix it

If you’re in the content or marketing business, you can’t go an hour, much less a day, without hearing something about connected TV (CTV), the nascent world of streaming services and support industries that grabbed American viewers’…

Alex Carvalho

Oct 21, 2021

Omnicom Media Group signs onto Disney’s new clean-room offering as it also launches a brand purpose initiative

Omnicom Media Group’s chief activation officer Megan Pagliuca, speaking on the last day of Digiday’s just-concluded Media Buying Summit in Miami, broke some news onstage, announcing a new brand purpose initiative as well as its status as…

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Oct 19, 2021

OMD Named LegalZoom’s New Media Agency of Record

This article was originally published by Adweek. Fresh off a new partnership with the NBA, LegalZoom has picked OMD as its new media agency of record after placing its media account into a brand-run review in July.…

Alex Carvalho

Oct 18, 2021

Omnicom Looks to Build a Database of Certified Diverse Creators

In an effort to support and diversify the creators its clients work with, Omnicom Media Group is looking to help creators get certified. The agency is working with the National Minority Suppliers Development Council (NMSDC), an organization…

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Oct 13, 2021

OMG Bags Chanel in Global Media Pitch Win

This article was originally published by Campaign. Chanel has awarded its global media-buying account to Omnicom after a competitive pitch, ending its relationship with WPP after close to 20 years. The Paris-based luxury fashion group is known…

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Oct 6, 2021

OMG “New Normal” Research Continues to Track COVID-19 Impact on Consumer Behaviors, Attitude and Confidence

This article was originally published by Media Village. Omnicom Media Group's primary research team, led by Managing Director Pamela Marsh, has been conducting a longitudinal study among 1,000 respondents over the course of 17 waves fielded since…

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Oct 6, 2021

OMG Boosts Performance Media Offering with Acquisition of Jump 450

Omnicom Media Group (OMG), a subsidiary of Omnicom Group (NYSE: OMC), today announced it has acquired Jump 450 Media, a performance marketing agency focused on customer acquisition for brands across the digital ecosystem. Jump 450 Media leverages…

Alex Carvalho

Oct 5, 2021

Facebook’s outage frustrates advertisers heading into the holiday season.

For more than five hours on Monday, while Facebook and Instagram were dark, David Herrmann fretted about ads. Mr. Herrmann, a freelance media buyer, said that everyone he worked with relied heavily on the platforms, which soak…

Alex Carvalho

Oct 4, 2021

Media Buying Briefing: Walmart moves to eliminate DSP waste for media agencies as its retail media profile rockets

In a move that further cements its position as the king of retail media, Digiday has learned that Walmart has launched an expansion to its demand-side platform efforts that reduces waste for media agencies when they use…

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Sep 27, 2021

Mercedes-Benz Consolidates Its Global Marketing Entirely With Omnicom Group

This article was originally published by Adweek. Mercedes-Benz is consolidating its global media, brand and performance marketing into one holding company, Omnicom Group, which beat out fellow incumbent Publicis Groupe for the account. To service the client,…

Alex Carvalho

Aug 16, 2021

Omnicom Looks to Measure Ads Based on Consumer Attention

Advertisers have long paid for media based on whether their ads are actually seen by consumers. Now Omnicom Media Group, working with Australian-based analytics firm Amplified Intelligence, wants to measure whether people are actually paying attention to…

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Aug 3, 2021

OMG UK joins The Conscious Advertising Network

We are delighted to announce that OMG UK has joined The Conscious Advertising Network (CAN). Ethics in the digital space has been a focus point for OMG UK for many years, with an active Data Ethics Board…

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Jul 23, 2021

OMD Tops Global and EMEA Media Agency Ranking

This article was originally published by The Drum. In the latest report from leading independent and international research company Comvergence, Omnicom Media Group Agency OMD has been ranked the number one global and EMEA media agency based…

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Jul 20, 2021

OMG UK Futures: Hit The Switch – The Future of Sustainable Business

We are in a climate emergency. The world is facing the biggest existentialist crisis in living memory. With 55% of consumers now believing brands play a more important role than even governments in creating a better future,…

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Jul 11, 2021

OMG Research: General Consensus on the New Normal Is a Mix of ‘Meh’ and Cynicism

This article was originally published by Adweek. Shortly after the pandemic hit the U.S., many people made concessions and realized that what we were dealing with would have long-lasting effects. Now, as vaccines are more readily available…

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Jul 9, 2021

PHD Singapore Named Marketing-Interactive’s Media Agency of the Year

This article was originally published by PHD Media. PHD Singapore struck Gold at Marketing-Interactive’s 2021 Agency of the Year Awards when they won Media Agency of the Year. PHD impressed the judging panel with their outstanding client…

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Jul 9, 2021

Omnicom Media Group Formally Endorses UID 2.0 in a Bid to Move the Post-Cookie Future Forward

This article was originally published by Digiday. Omnicom Media Group (OMG), the media arm of holding company Omnicom, has formally endorsed Unified ID 2.0 as the post-cookie solution best suited so far for its clients and publisher…

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Jul 7, 2021

Omnicom Integrates Teads’ Cookieless Targeting Tech Into Omni Platform

This article was originally published by Campaign. Omnicom Media Group (OMG) is teaming up with Teads to prepare for the cookieless future. The media agency group is using Teads’ cookieless ad targeting tool, called Cookieless Translator, to…

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Jul 7, 2021

PHD Wins Red Bull Media Assignment

This article was originally published by MediaPost. Red Bull has appointed Omnicom Media Group's PHD as its new media agency for North America, according to sources. Starcom USA, part of Publicis Media, had previously served as the…

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Jun 28, 2021

OMG Dominates Cannes Lions 2021 With 70 Awards Won, PHD Named Media Network of the Festival

OMG had a stellar showing at this year's Cannes Lions International Festival of Creativity with 70 Lions won across the group, including 38 by OMD Worldwide, 19 by PHD and 12 by Hearts & Science. OMG networks dominated the Media Lions category with PHD named "Media…

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Jun 23, 2021

Fredrik Eriksson Named CEO of OMG Sweden

This article was originally published by Dagens Media. Incoming OMG Sweden CEO Fredrik Eriksson and his predecessor, Ali Tajbakhsh Fredrik has been the CEO of OMD, which is Sweden's highest-ranked agency, for the past six years and…

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Jun 21, 2021

Fuse Joins Forces With Unofficial Partner to Create a Podcast on the Value of Sport to Brands

In the first in a series of podcasts, OMG UK, Fuse & Unofficial Partner look at sport through a wide lens and asks some broad questions as to the value of sport to brand clients. The conversation…

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Jun 16, 2021

OMG’ers Among the Campaign Media Week 30 Under 30 2021 Winners

Congratulations to this year’s Campaign Media Week 30 Under 30 winners. Well done to Oliver Braley, Senior Account Manager at Fuse and Ronil Rawal, Associate Planning Director at OMD UK, as well as Thai Nguyen, Senior Data…

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Jun 14, 2021

Omnicom Media Group MENA Promotes Elda Choucair to CEO

Omnicom Media Group MENA has announced the promotion of Elda Choucair from COO to CEO. Elie Khouri will now concentrate on his role of Chairman and ensure a seamless transition at a time when the holding group…

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Jun 4, 2021

OMG to Launch Diverse Content Creators Network

This article was originally published by Digiday. Omnicom Media Group — arguably the last of the agency holding companies to declare a strategy to address supporting minority and diverse media — plans to unveil today the launch of…

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May 31, 2021

OMG’s Celebration of Asian Pacific American Heritage Month and Mental Health Awareness Month

May is Asian Pacific American Heritage Month (APAHM) – a time to reflect on the integral influence and impact of Asian Americans and Pacific Islanders (AAPI) throughout U.S. history. With programming hosted by OMG's Asian Leadership Network…

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May 25, 2021

Philips Selects Omnicom for Creative, Media and Comms

This article was originally published by Campaign. The global health technology company is consolidating its $300 million integrated account with the holding company. Philips will consolidate its $300 million (£212 million) integrated creative, media and communications account…

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May 18, 2021

Omnicom Strikes Data Clean Room Deal With InfoSum for Omni Integration

This article was originally published by Variety. Annalect, the data and analytics division of advertising holding company Omnicom Group, has struck a pact with data technology firm InfoSum, the latest in a recent series of maneuvers to…

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May 18, 2021

OMG Launches Expanded Data Curation Strategy, OMG Signal

This article was originally published by Digiday. Omnicom Media Group, Digiday has learned, has launched OMG Signal, a newly formed consumer panel of approximately 2 million Americans it can access at any time (who have opted in…

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May 13, 2021

OMG UK Is Now Certified IAB UK Gold Standard 2.0

As part of our continued efforts to uphold the best in class industry standards, Omnicom Media Group UK is delighted to recertify their IAB Gold Standard partnership and is now IAB UK Gold Standard 2.0 certified. As…

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May 13, 2021

‘Brands Tend to Be Selective’: OMG Report Offers Options to Media Buyers Facing Upfront Inventory crunch

This article was originally published by Digiday. With the Newfront presentations recently finished and the TV networks’ upfront presentations taking place next week (not including those who pitched agencies and clients individually), the marketplace — and the…

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May 6, 2021

Campaign Names PHD’s Philippa Brown Agency Leader of the Year for 2020

Campaign has named Philippa Brown, CEO of PHD Worldwide, Agency Leader of the Year: Philippa Brown spent 12 years as Omnicom Media Group’s UK CEO, before being promoted to her current worldwide role in July 2019, becoming…

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May 6, 2021

‘This Isn’t the Year to Take Baby Steps’: PHD U.S. CEO Catherine Sullivan Discusses Media Spending Heading Into 2H 2021

This article was originally published by Digiday. It’s rare to find a media agency CEO with both selling and buying in their background. Catherine Sullivan, CEO of PHD U.S., spent more than 25 years in ad sales…

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May 5, 2021

OMG UK agencies among IPA CPD Gold Standard awarded agencies

Congratulations to PHD UK, Manning Gottlieb OMD and Hearts & Science on receiving their IPA CPD Gold Accreditation for their outstanding professional development programmes over the last 12 months. Manning Gottlieb OMD has been accredited for the…

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Apr 29, 2021

Campaign Middle East’s Media Faces to Watch 2021

Campaign Middle East has highlighted the rising stars in the media industry with their annual Faces To Watch List. Here are the 21 OMGers across the MENA network who were featured.   OMD Abd El-Rahman Bakry, Senior…

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Apr 12, 2021

OMD’s George Manas Named One of Adweek’s 2021 Media All-Stars

This article was originally published by Adweek. Ask just about any agency what its greatest asset is, and the answer, invariably, will be its people. That was never truer than in 2020, when clients faced critical questions…

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Mar 25, 2021

OMG Strikes Deal to Fuse ‘Brand Love’ Into Media Targeting

This article was originally published by Ad Age. Terms like “purpose” and “brand love” have been bandied about for years, mostly in feel-good speeches at marketing conferences. But now Omnicom Media Group is trying to inject these soft…

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Mar 23, 2021

OMG Names New U.S. Chief Diversity and Inclusion Officer

This article was originally published by Adweek. Sara Porritt has been tapped to be Omnicom Media Group’s new diversity and inclusion lead for the U.S. She is a veteran of the network who brings both diversity and…

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Mar 16, 2021

OMG’s Celebration of “Black History Quarter”

Black American history is American history, and celebrating the rich, varied cultures and achievements of Black Americans should not be relegated to a single month. With that in mind, OMG’s Black Leadership Network (BLN), expanded their Black…

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Mar 11, 2021

OMG Reaches Enterprise Partnership Pact With Reddit

This article was originally published by Adweek. Reddit reached its first ever enterprise partnership agreement, inking a pact with Omnicom Media Group. Clients of OMG agencies Hearts & Science, OMD, PHD and Resolution will gain access to a range of strategic and commercial benefits…

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Mar 10, 2021

OMD Top-Ranked Global Network In Latest RECMA Diagnostics Report

This is an abbreviated version of an article originally published by MediaPost. OMD is the top-ranked global media agency network in the latest diagnostics report from media agency tracking firm RECMA. The Omnicom agency dethroned Dentsu’s Carat, which…