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May 19, 2023

Advertising Week Europe: Chris Stephenson on Key Takeaways from Day 3

Throughout the week, OMG's Global Head of Strategic Engagement, Chris Stephenson, will provide key insights and takeaways from each of these themes — highlighting the issues shaking, shaping, and transforming the advertising. Key Learnings from Day 3:  Humans have…

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May 18, 2023

Advertising Week Europe: Chris Stephenson on Key Takeaways from Day 2

Throughout the week, OMG's Global Head of Strategic Engagement, Chris Stephenson, will provide key insights and takeaways from each of these themes — highlighting the issues shaking, shaping, and transforming the advertising. Key Learnings from Day 2:  McKinsey &…

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May 17, 2023

OMG’s Mariel Estrada tells Adexchanger for its report on alternative TV currencies

May 15, 2023 | By Alyssa Boyle Agencies are busy gearing up to buy client campaigns on alt currency this upfront season. This year will be the year of “massive change” for the industry, as it truly begins…

Shay Roman

May 17, 2023

OMG Chief Talent Experience Officer Kate King talks to AdAge about helping talent improve mental health

May 17, 2023 | By Lindsay Rittenhouse The pandemic sparked a focus on mental health in the ad business, an industry known for its churn-and-burn nature. But now with the shaky economy and increase in agency layoffs, along with…

Shay Roman

May 16, 2023

Shoppable TV Excites PHD’s Klein At IAB NewFronts

May 16, 2023 | By Robert Andrews In a rapidly changing media ecosystem, big in-person events uniting buyers and sellers still have resonance. Case in point – at the IAB NewFronts, a showcase in which digital publishers…

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May 16, 2023

Advertising Week Europe: Chris Stephenson on Key Takeaways from Day 1

Throughout the week, OMG's Global Head of Strategic Engagement, Chris Stephenson, will provide key insights and takeaways from each of these themes — highlighting the issues shaking, shaping, and transforming the advertising. Key Learnings from Day 1:  What does…

Shay Roman

May 16, 2023

OMG’s Ryan Eusanio helps Adweek assess progress in signal standardization

May 16, 2023 | By Catherine Perloff While the writers strike is dampening this year’s splashy TV upfronts, media buyers have reason to celebrate. Buyers in the connected TV space tell Adweek they are finally getting more detailed…

Shay Roman

May 15, 2023

OMG’s Kelly Metz explains the dynamic between clients and negotiators for the NYT’s report on the 2023 Upfronts

May 15, 2023 | By John Koblin As scores of marketers made their way to Radio City Music Hall on Monday morning for a major event hosted by NBCUniversal, they were greeted by dozens of striking writers…

Shay Roman

May 15, 2023

As the Upfront kicks off, OMG’s Kelly Metz talks to Digiday about “the biggest miss” in the measurement

May 4, 2023 | By Tony Case Media Buying Briefing: It’s going to be a bumpy ride through the 2023 upfront marketplace Not counting Linda Yaccarino’s sudden departure from NBC Universal to become Twitter’s CEO one business day…

Shay Roman

May 12, 2023

Mike Solomon brings “ethos of challenging the status quo” to his new role as CEO of PHD US

May 12, 2023 | By Brian Bonilla PHD's U.S. CEO Catherine Sullivan is stepping down and will be replaced by the Omnicom agency’s U.S. Chief Operating Officer Mike Solomon. Sullivan took on the position in 2020 after serving as chief…

Shay Roman

May 4, 2023

Speaking to Digiday, Megan Pagliuca explains how OMG and Amazon are partnering to deliver connected commerce

May 4, 2023 | By Tony Case This article is part of a limited series exploring the challenges and opportunities associated with commerce media, from e-commerce to retail media networks. More from the series → As agencies have moved…

Shay Roman

May 1, 2023

OMG NA Chief Investment Officer Geoff Calabrese defines the impact of Nielsen’s big data delay

May 1, 2023 | By Alyssa Boyle Nielsen’s mission to regain the industry’s trust isn’t going all that well. The Media Rating Council (MRC) renewed Nielsen’s accreditation for national TV ratings late last month. But then, less than a week later,…

Shay Roman

May 1, 2023

Transact CEO Frank Kochenash kicks off Digiday’s special report exploring the commerce media landscape

May 1, 2023 | By Michael Bürgi This article is part of a limited series exploring the challenges and opportunities associated with commerce media, from e-commerce to retail media networks. More from the series → As the media…

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May 1, 2023

Megan Pagliuca talks to BeetTV about enabling diversity and empowering purpose

April 27, 2023 | By Robert Williams MIAMI – The United States is becoming more multicultural and diverse, pushing marketers to find ways to make their brands relevant to consumers such as younger people with growing spending…

Shay Roman

May 1, 2023

OMG’s Kelly Metz frames the measurement issues for the WSJ’s upfront preview

May 1, 2023 | By Megan Graham and Patrick Coffee Despite progress in new kinds of audience metrics, Nielsen’s old-school viewer panel will remain the mode of choice for this year’s TV upfront buying season  Media companies are preparing to…

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Apr 28, 2023

“Competition breeds innovation”- OMG’s Kelly Metz offers insights on the state of TV measurement for Digiday’s Future of TV Series

April 28, 2023 | By Tim Peterson Among the more consequential developments brewing in the broader TV ad market is the makeover of the industry’s measurement system. After decades of being dominated by a single measurement provider,…

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Apr 26, 2023

Vans is the latest iconic brand to choose OMD as its global media partner

The AOR decision was made after a four-month review April 26, 2023 | By Brian Bonilla Vans has named OMD as its global media agency of record. The decision was made following a four-month review conducted internally by…

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Apr 26, 2023

OMD Chief Investment Officer Stacey Larson talks about measurement, content and why Upfront still matters in the premiere episode of Digiday’s Future of TV special series

April 26, 2023 | By Tim Peterson The TV ad market has been on the verge of a tipping point for years. Traditional TV reach has been eroding, and ad-supported streaming viewership has been growing — and…

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Apr 25, 2023

Digiday spotlights Omnicom’s partnership with Microsoft integrating ChatGPT into its Omni marketing orchestration platform

April 24, 2023 | By Antoinette Siu Agencies are moving beyond the generative artificial intelligence-produced text and art. Increasingly, their business focus is on technologies and partnerships using ChatGPT and content creator strategies. With growing interest in generative…

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Apr 24, 2023

OMG’s Kelly Metz explains the nuances of YouTube measurement in AdAge’s latest look at the currency debate

Behind the struggle at the root of much of TV’s measurement quandary April 23, 2023 | By Jack Neff There is a measurement “cat” fight brewing between YouTube and the TV networks. Hard as it may be to…

Shay Roman

Apr 19, 2023

Annalect partners with Affinity Solutions to expand OMG’s lead in custom audience capabilities

April 19, 2023 | By Alyssa Boyle Just about every measurement provider is trying to get its hands on more viewership data ahead of the upfronts. On Wednesday, outcomes-based measurement provider Affinity Solutions announced a new consumer…

Shay Roman

Apr 18, 2023

Hearts & Science, Canidae and Levi’s are Digiday’s Media Buying and Planning Awards winners in 2023

April 18, 2023 This year’s Digiday Media Buying and Planning Awards winners traversed a saturated media environment marked by several global crises spanning political, social and economic issues. To make their messages stand out, they needed to…

Shay Roman

Apr 18, 2023

OMD Worldwide tops Campaign’s new business ranking for Q1 2023

April 18, 2023 | By Maria Iu Top-placed OMD registered 37 wins in January-February media table. OMD, Starcom and Spark Foundry all surpassed $1bn in billings in January-February to claim the top three places in 2023’s first…

Shay Roman

Apr 11, 2023

An Upfront Look At TV Measurement, With Omnicom Media’s Kelly Metz

April 11, 2023 | By Alyssa Boyle A podcast interview with Kelly Metz Managing Director, Advanced TV Activation Broadcasters are barreling into this upfront season with plans to finally buy and sell media on currency other than Nielsen. Why…

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Mar 23, 2023

Omnicom Media Group Ranked #1 For 2022 Incremental Billings Growth Among Global Media Management Groups

March 23, 2023 | Omnicom Media Group Connecting media, content and commerce, OMG added $2.5 billion in incremental billings, while also retaining 98% of existing clients OMG agencies OMD and PHD ranked #1 and #2 global, North American and USA networks OMG,…

Ari Huq

Mar 17, 2023

OMG’s Marc Rossen Kicks off Adweek’s Look at Privacy Compliance in Clean Rooms

Advertisers Get Ahead of Potential Privacy Hiccups in Data Clean Rooms Privacy regulators are getting more muscular By Trishla Ostwal For all marketer excitement about the capabilities of data clean rooms, there has been a growing misconception that…

Shay Roman

Mar 13, 2023

Newer Video Ad Formats Compress Purchase Funnel: OMD’s Georgina Thomson

March 13, 2023 | BY ROBERT WILLIAMS SAN JUAN, Puerto Rico – The television audience is growing more fragmented as viewers divide their time among a wider selection of streaming platforms and connected devices. The growth in streaming…

Shay Roman

Mar 9, 2023

Ad Buyers Press for CTV Transparency as Alcohol and Casino Ads Found on Children’s Shows

March 9, 2023 | By Catherine Perloff Research from GumGum coincides with mounting buyer pressure. Ahead of the upfront season, buyers are still grappling with a lack of transparency around what they are buying in connected TV environments. It’s a…

Shay Roman

Mar 9, 2023

VideoAmp Hires Its First CMO as Ad-Measurement Race Heats Up

March 9, 2023 | By Patrick Coffee VideoAmp is part of a group of media-measurement upstarts aiming to challenge longtime standard-bearer Nielsen. VideoAmp Inc. hired media executive Jenny Wall to be its first chief marketing officer as…

Shay Roman

Mar 6, 2023

Nielsen and Rivals Get New Guidelines from Industry for 2024 Upfronts

March 6, 2023 | By Jack Neff and Parker Herren. The U.S. Joint Industry Committee, led by media companies, has issued a new set of requirements for cross-platform video currency measurement aiming to certify providers in time for the…

Shay Roman

Feb 27, 2023

Media Buying Briefing: Holding companies and attention metrics, a KPI or a currency?

February 27, 2023 | By Michael Bürgi The media agency world seems to be in agreement that attention metrics can be an important metric to factor into planning and executing campaigns for clients. In some cases, clients are…

Shay Roman

Feb 23, 2023

Meta mulls more job cuts and verified subscriptions

Hot topic Meta has dominated headlines this week over its strategies to cut costs and recoup revenue. February 23, 2023 | By Jessica Heygate The social media giant is believed to be preparing another wave of job cuts, The Washington…

Shay Roman

Feb 22, 2023

DEI Action Is In, and Diverse Media Needs More Budget Share

The media industry must go from making headlines to making headway February 22, 2023 | By Michael Roca, Managing Director, DE&I Investment, Omnicom Media Group In the pantheon of tried and true attention-grabbing content, the “in and out”…

Shay Roman

Feb 22, 2023

To support diversity on TV, media orgs are looking to develop more metrics

Measurement firms and agencies are trying to tie representation to performance outcomes. February 22, 2023 | By Kelsey Sutton Considering minorities represent nearly 40% of the US population, many advertisers aren’t just interested in making sure their…

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Feb 16, 2023

Philips Switches $165m Global Media Account

Carat has been incumbent in Europe for nearly three decades. February 16, 2023 | By Arvind Hickman Philips Domestic Appliances has moved its global media account to Omnicom Media Group following a competitive review. OMG’s scope includes planning and…

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Feb 14, 2023

Hearts & Science’s Bob Hunt Explains Why Programmatic Podcast Buying May Become More Prevalent in 2023

February 14, 2023 | By Sara Guaglione Despite improvements in podcast advertising that have made it easier to buy ads through programmatic channels, buyers are slow to adopt true programmatic podcast buying through a demand-side platform, according to buyers…

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Feb 13, 2023

OMG’s Geoff Calabrese Tells Digiday About the Joint Industry Committee’s Aggressive Goal

Geoff Calabrese, Chief Investment Officer, Omnicom Media Group, sits down with Digiday to discuss the Joint Industry Committee's aggressive goal after joining the stage at NBCUniversal's One23 event with fellow industry leaders. See the conversation below.  …

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Feb 6, 2023

Jaguar Land Rover Changes Gear to Hearts & Science for Global Media Duties

The brief includes repositioning brands within Jaguar Land Rover as an all-electric luxury manufacturer from 2025. February 6, 2023 | By Arvind Hickman Jaguar Land Rover has awarded its global media account to Hearts & Science, following…

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Jan 31, 2023

AdAge reports on OMG’s latest diverse partner showcase

The league was certified by ByBlack, the U.S. Black Chamber of Commerce, as a Black-owned and operated business in October. January 31, 2023 | By Erika Wheless Ice Cube is pitching advertisers on his Big3 professional basketball league and…

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Jan 27, 2023

Omnicom Transact’s Keiko Osada on the State of Retail (Media) in 2023 (Video)

January 27, 2023 | By Jeff Minsky One thing is certain in a year of uncertainty: the ever-changing retail and consumer shopping habits will dominate marketing discussions. The evolution of the shopping experience, driven by an incredible array…

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Jan 24, 2023

Media Buyers Confident in Spotify’s Ad Biz Despite Dawn Ostroff Departure

Published January 24, 2023 | By Brandon Doerrer   Spotify is laying off 6% of its global workforce, which is just under 600 people, CEO Daniel Ek announced in an all-staff memo on Monday. Affected employees were…

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Jan 13, 2023

From Big Trucks to Big Data, What These Marketers Learned at CES 2023

Published January 13, 2023. By Chris Ariens. With 3,200 exhibitors across 2.2 million square feet and more than 115,000 attendees, CES 2023 was as daunting as it was exciting. Futuristic tech innovation collided with real world challenges…

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Jan 6, 2023

Omnicom Media Group and Albertsons partner on targeting and measuring CTV via The Trade Desk

The electronics show is back in Las Vegas, and there are some serious subjects the ad industry needs to hash out By Michael Burgi, Digiday. Published on January 5, 2023. As if to prove commerce media will…

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Jan 4, 2023

CES 2023 — From TikTok to Netflix and Web3, Everything Brands Need to Know

The electronics show is back in Las Vegas, and there are some serious subjects the ad industry needs to hash out By Garett Sloan, AdAge. Published on January 4, 2023. CES is having its comeback residency in…

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Dec 16, 2022

OMD wins Burberry’s Global Media Account

The Omnicom agency will succeed Dentsu in 2023. By Arvind Hickman, Campaign Live. Published on December 16, 2022. British fashion house Burberry has appointed OMD to handle its global media planning and buying duties, following a competitive…

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Dec 12, 2022

L’Oréal Awards $1 Billion Media Account to Omnicom Media Group

Wavemaker previously held the business and expanded its remit globally last year. By Brian Bonilla, Ad Age. Published on December 12, 2022. L'Oréal has chosen Omnicom Media Group as its U.S. media agency of record, the beauty…

Alex Carvalho

Dec 6, 2022

Disney Opens Its Data Clean Room To VideoAmp, Paving The Way For Enhanced Ad Targeting

By Jack Neff, AdAge Disney Advertising is letting VideoAmp into its clean room under an integration agreement announced today that will let advertisers served by both companies make privacy-compliant audience matches using Disney and VideoAmp data. The…

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Nov 18, 2022

TelevisaUnivison Partners With Omnicom for Hispanic Household Data Graph

By Mollie Cahillane, Adweek Omnicom Media Group will be the first agency to team up with TelevisaUnivision to leverage its Hispanic household data graph. Top line  The data graph will integrate with OMG’s identity solution, Omni ID,…

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Nov 14, 2022

The Adweek 50: Honoring Media, Marketing and Tech’s Indispensable Behind-the-Scenes Stars

Behind every successful brand—and its CEO—stands the person who keeps the organization running smoothly and efficiently. That’s why we dedicate our Adweek 50 award every year to those working behind the scenes to drive growth in big…

Alex Carvalho

Sep 8, 2022

Omnicom Media Group’s Florian Adamski on why he’s not worried about a potential recession

  Almost a year into his tenure as global CEO of Omnicom Media Group (OMG), Florian Adamski (known by colleagues and friends as Flo) still has to force himself to stay above the fray of details and…

Alex Carvalho

Aug 29, 2022

Omnicom to roll out Google tech consultancy across major markets

TRKKN expansion, which will include 9 new market launches over the next 2 months, comes shortly after founders depart.

Alex Carvalho

Aug 25, 2022

OMG/Yahoo: When Consumers Pay Attention To Ads, When They Don’t

The study shows that viewability and attention are not the same. The research shows how viewability is device-driven -- determined by how and where the ad gets loaded on the screen -- while attention is human-driven by…

Alex Carvalho

Aug 16, 2022

OMD Teaches Minority-Owned Small Businesses How To Plan And Buy Media

OMD Worldwide is helping small and mid-sized minority-owned businesses like a waffle company or janitorial service provider get the same level of media expertise as brands such as Pepsi, Nissan and State Farm. The agency is expanding a free…

Alex Carvalho

Aug 10, 2022

Attention metrics are becoming more nuanced, but are brands ready to use them?

Attention metrics are becoming more sophisticated as agencies and ad tech vendors build tools and insights to prove their effectiveness, but barriers like cost and interoperability are preventing advertisers from adopting them as a common currency. The advertising…

Alex Carvalho

Aug 2, 2022

Omnicom Media Group Outperforms in Forrester’s Evaluation of Global Media Services

Omnicom Media Group (OMG) received the strongest current offering score in Forrester Research's recently released analysis of global media services. The holding company, which includes media agencies, OMD, PHD and Hearts & Science, led in six different…

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Jul 26, 2022

Anand Chakravarthy to join Omnicom Media Group India as Chief Growth Officer

This story was originally published in Campaign India. Omnicom Media Group (OMG) India has appointed Anand Chakravarthy as its new chief growth officer. He will report to Kartik Sharma, group CEO of OMG India. Chakravarthy will use…

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Jul 25, 2022

Ad Spending for Streaming Media Is Reaching Broad Scale: OMD’s George Manas

This story was originally published in Beet.TV. The rapid growth of the streaming media audience in the past few years has pushed marketers to look for opportunities to reach these viewers. Media companies are answering that demand…

Alex Carvalho

Jul 21, 2022

Why Infosum Promises Brands Their Data Doesn’t Move In New Clean Room Platform

When InfoSum said to advertisers and publishers that its platform does not “move” their data, it was a hard concept for potential clients to grasp, admits InfoSum CEO Brian Lesser. Clients—the ad agencies, brands and publishers—still had…

Alex Carvalho

Jul 19, 2022

Content Ratings Must Be Key Part of Media Measurement: Omnicom’s Kelly Metz

CANNES – Advertisers and their media agencies are keeping a close eye on the latest developments with measuring television audiences. They want metrics that accurately reflect viewership of linear and streaming platforms to help set the value…

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Jul 18, 2022

OMD USA Elevates Former Global CSO Christina Hanson to CEO

This story was originally published in Adweek. Adweek 2022 Media All Star Christina “Chrissie” Hanson is stepping up to lead Omnicom Media Group agency OMD USA, replacing the agency’s previous CEO John Osborn. Hanson ascends to the role after…

Alex Carvalho

Jul 15, 2022

How OMD’s Attention Planning Tool Transforms Campaign Strategy

Omnicom Media Group’s largest agency, OMD, found a way to measure attention and harness those metrics, which it now uses in client planning. The Attention Requirement Calculator (ARC) was built with Omnicom’s data strategy arm Annalect. The…

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Jul 14, 2022

Omnicom Media Group and Publicis Media Lead Forrester Agency Assessment

This story was originally published in Adweek. Omnicom Media Group (OMG) and Publicis Media emerged as industry leaders in Forrester’s latest media agency Wave report, receiving praise from analysts for their focus on integrating disciplines, their audience…

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Jul 14, 2022

In New Independent Research, Omnicom Media Group Receives Highest Possible Scores in Retail Media, Commerce Media, and Intelligence and Insights Criteria

This story was originally published in PR Newswire. NEW YORK, July 14, 2022 /PRNewswire/ -- In a new analysis of global media agency groups from leading research and advisory firm Forrester, Omnicom Media Group (OMG), the media services division…

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Jul 5, 2022

Omnicom to roll out Google tech consultancy across major markets

This story was originally published in Campaign. Omnicom Media Group (OMG) is rolling out its Google marketing consultancy to nine new markets — with further expansion planned later in the year — to meet brands’ growing dependence…

Alex Carvalho

Jun 28, 2022

Omnicom Teams With Walmart, Amazon, Kroger, Instacart on Retail Media

Omnicom Group announced collaborations with Walmart, Amazon, Kroger and Instacart as the agency seeks to help marketers with their advertising strategies in the growing field of retail media. “We are the first agency holding company that has…

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Jun 27, 2022

Omnicom Media Group Heads Home from Cannes with 39 Lions, the Media Network Crown, a New Global Consultancy and a Big Lead in Connected Commerce

With a combination of accolades and headline-making announcements, Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) was a dominant presence at the 2022 Cannes Lions International Festival of Creativity. On the…

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Jun 23, 2022

Omnicom wraps its Cannes e-commerce blitz with Kroger Precision Marketing deal

This story was originally published in Digiday. Rounding out a series of moves to accelerate its e-commerce efforts and offerings — all of which have been announced at the Cannes Lions Festival of Creativity — Omnicom has struck…

Alex Carvalho

Jun 22, 2022

Omnicom Reveals It’s Been Working With Amazon To Share Insights And Train E-commerce Personnel At All Levels

Although Omnicom and Amazon have been quietly collaborating for more than a year, the holding company only now went public with their work together, which enables Omnicom Media Group agencies to access insights from the Amazon Marketing…

Alex Carvalho

Jun 21, 2022

Omnicom and Instacart agree to share data that connects sales data to TV ad spend

In the second of a series of moves Omnicom is making at this week’s Cannes Lions Festival of Creativity, the agency holding company today struck a strategic partnership with e-commerce player Instacart that involves sharing of data…

Alex Carvalho

Jun 21, 2022

TikTok Grabs More Ad Dollars, as Marketers Look to Attract Gen Z and Millennials

Snack-bar maker Kind earlier this year enlisted the help of geo-targeted TikTok ads and TikTok influencers to help it attract consumers to a pop-up farmers market hidden behind a faux vending machine in New York City. The…

Alex Carvalho

Jun 20, 2022

Omnicom strikes pact with Walmart, first of several e-commerce moves by the media group at Cannes Lions

The first of the moves involves a partnership between Omnicom Media Group (OMG) and Walmart Connect that builds on prior relationships formed last fall between the retail giant’s DSP and the media agency network. It’s data-intensive, but…

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May 26, 2022

Omnicom Media Group names Chloe Neo Singapore CEO

This story was originally published in Marketing Interactive.  Omnicom Media Group (OMG) Singapore has promoted Chloe Neo to the role of CEO, effective immediately. According to OMG, Neo's promotion is an acknowledgment of her stellar track record…

Alex Carvalho

May 24, 2022

Beyond Clean Rooms, Brands Need Clean Houses

Today’s column is written by Marc Rossen, SVP investment and activation analytics at Omnicom Media Group. Clean rooms are emerging to provide the advertising industry a life raft in the era of cookie deprecation. On the one…

Alex Carvalho

May 19, 2022

Omnicom Debuts Video Ad Honing Tool, Powered by Google Data

A seasonal retailer is scrambling to advertise a new Mother’s Day promotion. The company only has two weeks to make sure its creative hits the spot with its target audience, but lacks both the time to conduct…

Alex Carvalho

May 16, 2022

Media Buying Briefing: Omnicom Media Group tackles supply-chain challenges for its clients

As the supply chain crisis continues to wreak havoc on industries that use marketing to sell their goods, Omnicom Media Group, Digiday has learned, has created a tool designed to help brands calculate where and when to…

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May 16, 2022

OMG’s Latest Commerce Tool: The Supply Chain IQ Score

This story was originally published in MediaPost.  Omnicom Media Group has launched what it’s calling the Supply Chain IQ Score, the industry’s first supply-chain based media activation tool, in partnership with Crisp, an open retail data platform.…

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May 16, 2022

Omnicom Media Group Tackles Supply-Chain Challenges for its Clients

This story was originally published in Digiday. As the supply chain crisis continues to wreak havoc on industries that use marketing to sell their goods, Omnicom Media Group, Digiday has learned, has created a tool designed to…

Alex Carvalho

May 9, 2022

How Omnicom Media Group is making sense of clean room complexities

The programmatic advertising industry is transitioning from a cookie-based era to what could become the age of the clean room. Managing that transition isn’t so easy, though. Publishers are already feeling a little overwhelmed, and marketers are…

Alex Carvalho

May 6, 2022

Omnicom Aims To Increase Diverse Media Commitments From Brands With Biannual Ad Initiative

Following last year's commitments from brands and agencies to shift some ad dollars to media channels that are focused on diverse communities, the next question is how to make sure these were not one-off pledges and grow…

Alex Carvalho

Apr 8, 2022

From last mile to last aisle: Omnicom Media Group sets up first programmatic PMP for retail place-based screens

Omnicom Media Group, Digiday has learned, has set up an out-of-home focused programmatic private marketplace that harnesses some 80,000 point-of-purchase screens across multiple environments in an effort to give OMG clients preferred or exclusive access to place-based…

Alex Carvalho

Apr 8, 2022

Omnicom Teams With Shoppable Livestream Startup Firework to Grow Ecommerce Offerings

Omnicom Media Group has signed a deal with shoppable video platform Firework that will make the startup’s short-form and livestreaming capabilities available to all of the agency holding company’s clients. The agency giant is hoping the partnership…

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Mar 21, 2022

OMG North America Names New CEO as Scott Hagedorn Departs

This story was originally published in Ad Age.  Omnicom Media Group North America CEO Scott Hagedorn is leaving the company and will be succeeded by Ralph Pardo, CEO of its Hearts & Science unit. The appointment is…

Alex Carvalho

Mar 14, 2022

NBCUniversal Opens Clean Room to Omnicom Amid First-Party Data Arms Race

NBCUniversal has struck a deal with Omnicom Media Group to make it the first agency to have access to NBCU's audience insights hub—or “clean room” solution. The agreement comes as first-party data becomes a more critical sell…

Alex Carvalho

Feb 28, 2022

How Brands Are Approaching DE&I In Influencer Marketing

Influencer marketing budgets have ballooned in recent months, with brands from Disney to MLB investing heavily in developing creators. This push to build creator bases comes as marketers continue efforts to foster more diversity, equity and inclusion…

Alex Carvalho

Feb 23, 2022

Discovery and Omnicom Will Use Comscore and Videoamp Data to Test Nielson Alternative

Omnicom Media Group is joining Discovery in using Comscore and VideoAmp data to test their services ahead of the upcoming TV upfront, the companies said, as momentum grows behind currency alternatives to Nielsen. Discovery is one of…

Alex Carvalho

Feb 7, 2022

How Omnicom’s Data Platform Helps Clorox Clean Up

Looking to refine your retail marketing campaign? Join leaders from Wayfair, PacSun, Rent the Runway and more at Commerce Week, July 26–28, in NYC. We'll explore purpose-driven marketing, the Metaverse, social commerce, community and more. Save 40%…

Alex Carvalho

Feb 7, 2022

Advertisers Want the Process of Buying CTV to Feel More Like Traditional TV

Tech companies, cross-industry groups and trade bodies are all trying to figure out connected TV’s teething problems. Last year, advertisers spent an estimated $10.3 billion in connected TV programmatic display ads, an 82% increase from 2020, according…

Alex Carvalho

Jan 28, 2022

3 Keys To Multicultural Marketing in a Privacy-First World

Consumers enjoy ultra-customized, hyper-specific and relatable content that reflects who they are. But they also want more privacy and greater control of their information. They want mobile phone operating systems that empower them with choice, and most…

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Jan 24, 2022

Adweek Spotlights OMG’s Centers of Excellence – “The Driving Force Behind OMG’s New Expertise and Products”

This article was originally published by Adweek. Omnicom Media Group’s media agencies used to plan vertically by platform, but leaders at the agency specializing in influencer marketing realized that the old way of planning obscured the combined…

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Jan 11, 2022

Omnicom Media Group Appoints Guy Marks as EMEA CEO

This article was originally published by Campaign. Omnicom Media Group (OMG) has appointed OMD’s Guy Marks as chief executive of its EMEA region as the media network splits its EMEA and APAC leadership. Marks will succeed Mike…

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Jan 10, 2022

OMG’s Morning of Innovation: Commerce Will Play a Major Role in Connected TV’s Future

This article was originally published by Adweek. Connected TV is one of the most rapidly growing markets when it comes to market share and ad spend, and those trends have only accelerated in the past two years…

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Jan 10, 2022

OMG’s Morning of Innovation: Top Tech Trends From CES 2022

This article was originally published by Adweek. Between mood-altering wearable devices and metaverse fashion, this year’s pared-down version of the Consumer Electronics Show still managed to feature plenty of the flashy glimpses into the future for which…

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Nov 29, 2021

OMG CEO Florian Adamski and OMD CEO George Manas Detail What’s Next for OMG

This article was originally published by Adweek. An executive promotion this month triggered leadership changes within Omnicom’s media branches. Daryl Simm, the previous leader of Omnicom Media Group (know as OMG) was promoted to president and chief…

Alex Carvalho

Nov 22, 2021

Media Buying Briefing: Omnicom’s OMD takes the next step in turning attention metrics into a valuable KPI for brands

Attention in all its forms has inherent value. A teacher needs the attention of her students to help them learn. A parent needs his child to pay attention when teaching them how to safely cross a road.…

Alex Carvalho

Nov 19, 2021

Facebook gives advertisers contextual brand safety controls in the NewsFeed

Meta (the company formerly known as Facebook) is giving brands more control over where their ads appear in NewsFeed environments. On Thursday, the company revealed a brand suitability verification tool for advertisers in the NewsFeed and expanded…

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Nov 16, 2021

OMG’s Megan Pagliuca Shares ‘Best Advice’ on Agile Advertising and Trailblazing in AdTech With Amazon

This article was originally published by Amazon. This is ‘My best advice,’ a series that asks advertising experts to share key learnings from their career journeys, the best advice they’ve ever received, and insights to help grow…

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Nov 12, 2021

OMG’s New Leadership Leans Into Clean Rooms and Agency Collaboration

This article was originally published by Campaign. There were times when Omnicom Media Group’s new global CEO Florian Adamski didn’t know whether the agency landscape would be able to adapt to rapid and relentless change. COVID-19 changed…

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Nov 8, 2021

OMG Named Global Media Partner for British Airways

This article was originally published by Adweek. British Airways has appointed Omnicom Media Group as its new media and SEO partner following a full marketing services review. Omnicom starts work March 2022 All media planning and buying,…

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Nov 8, 2021

‘Learn Fast in Order to Act Faster’: Q&A with OMG’s New Global CEO

This article was originally published by Digiday. Amidst a domino effect of promotions and hires across Omnicom last week, the new global CEO of Omnicom Media Group, Florian Adamski, took time to catch up with Digiday for…

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Nov 1, 2021

Omnicom Media Group CEO Daryl Simm Elevated to President, COO of Omnicom Group with Florian Adamski Named CEO of OMG

This article was originally published by the Wall Street Journal. Ad giant Omnicom Group Inc. has promoted Daryl Simm, chief executive officer of the company’s media agency group, to the newly created role of president and chief operating…