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Omnicom Media Group Agencies Outperform For Growth Across All Four Regions
New Report Reveals OMG Is #1 For Growth in EMEA and LATAM, Leads the Industry in Digital Spend OMD remains #1 in North America, Hearts & Science leads in global growth New York, NY (July 22, 2024)…
Horizont Agency Man Of The Year
by Mehrdad Amirkhizi and Juliane Paperlein | July 3 2024 Why Florian Adamski still keeps his own minutes Florian Adamski is CEO of Omnicom’s media division It's a first: never before has the head of a media agency received the…
Influencers Are Becoming Engines of Commerce, Omnicom’s O’Connell Says
CANNES — The phenomenon of “connected commerce” is not just about retailers or consumer goods companies. In a recent white paper, Omnicom explored the various ways in which consumers are interacting with shoppable moments – and found…
These are The Winners of The Year: Ulrich Klenke, Florian Adamski and Matthias Dang receive the HORIZONT Award
by Eva-Maria Schmidt | Thursday, 27 June 2024 Strategic foresight, visionary thinking, technical expertise and a consistent attitude: their skills make the Men of the Year successful in Germany and beyond. All three HORIZONT Award winners are…
Omnicom Media Group Returned From Cannes as Most Honored Media Hold Co, Preferred Partner in Game-Changing Collaborations
OMG Agency OMD Named Media Network of the Year, with sister-shop PHD claiming second place Group revealed first-mover partnerships with leading retail, programmatic buying and social platforms that will connect upper funnel investment to sales New York,…
Are Marketers And Agencies Moving Fast Enough To Embrace AI?
June 20, 2024 | by Steve McClellan PHD CEO Guy Marks was on the stage at Cannes discussing AI when he suddenly asked the audience, “Remember the year of mobile?” Five to eight years later mobile evolved into…
Amazon, TikTok, Instacart, and The Trade Desk Partnerships Support E-Commerce, Influencer Campaigns: Omnicom’s Megan Pagliuca
CANNES – Omnicom Media Group, a unit of the advertising holding company, announced partnerships with Instacart, Amazon, The Trade Desk and TikTok that aim to help brands reach target audiences while supporting e-commerce. The collaborations also seek…
Advertisers Once Again Try to Crack Open the Secret Sauce of Platforms, This Time With a Savvier Touch
By Seb Joseph, Michael Bürgi and Ronan Shields | June 14, 2024 Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch Advertisers are back at it, trying to get platforms to lift…
Campaign Global Agency of the Year Awards 2023: Winners Revealed
UK shops and individuals emerged victorious in several categories at the inaugural ceremony this evening Omnicom Media Group had five reasons to celebrate at the Campaign Global Agency of the Year Awards, which were announced at a…
Omnicom’s Cannes Strategy Starts with Purchase-Path Research Showing Just How Much Has Changed
Published on June 14, 2024 | By Michael Bürgi Omnicom, never known for being shy about commandeering attention away from bigger matters, plans to hit Cannes Lions next week with a raft of partnerships and announcements that…
Priceline Selects Omnicom’s PHD as Media AOR
Online travel agency conducted a three-month review By Adrianne Pasquarelli | June 12, 2024 Priceline has selected Omnicom Media Group’s PHD as its media agency of record following a competitive review. The appointment is effective immediately, the online travel…
Creating a New Roadmap for the Modern Customer Journey
Published on June 06, 2024 | By Joanna O'Connell and Xian Wang The following is an excerpt from the white paper Connected Commerce: A New Advertising Paradigm available for downloading here. As many in the marketing community continue to cling to…
Omnicom Media Group Earns Highest Effie Index Score
Published on June 07, 2024 The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing more than 4,750 finalist and winning entries from eligible global, regional, and national Effie…
Cannes Lions Preview — AI, TikTok, Apple, and More Stories To Watch
June 5, 2024 | By Garett Sloane Cannes Lions International Festival of Creativity is never a dull affair, even for a festival about commercials. It draws the world’s biggest ad companies, showcases the most-awarded creativity, features cutting-edge technology and…
AI, Programmatic Dealmaking Shape Global Media Buys: Omnicom’s Ben Hovaness
May 23, 2024 | By Robert Williams Technological innovation is shaping the way advertisers buy media placements on multiple platforms, with tools such as artificial intelligence and programmatic automation becoming more predominant. That’s especially noticeable in the…
Consistency Will be Key as Women’s Sports Aim to Boost Viewership, Sponsor Support
By Mollie Cahillane | May 20, 2024 The momentum around women’s sports doesn’t start or stop with Caitlin Clark. As Clark’s rookie season in the WNBA gets underway, networks and brands are increasingly investing in women’s sports as a…
Takeaways from the 2024 Upfronts: Maintaining the Status Quo
by Jessica Heygate | May 17, 2024 Nielsen panel remains primary currency as buyers chart familiar territory. Upfront presentations chartered familiar territory this week and deals are expected to transact in primarily the same way they have for…
Gap Inc. Selects Omnicom for Its Media Business Following Review
By Adrianne Pasquarelli | May 14, 2024. The news follows appointment of new CMO at Gap brand last week Gap has concluded its media review. Gap Inc. has selected Omnicom Group for its media business, roughly five months…
ADWEEK’s Media All-Stars Are Embracing Changing Technology
May 14, 2024 | By Kyle O’Brien & Olivia Morley & Aleda Stam OMG’s Michael Roca was among the 17 professions selected for Adweek’s 2024 Media All Star List. These honorees are crafting standout strategies and helping clients maximize their budgets…
Advertisers Are Still Significantly Under-Investing in the Hispanic Audience, Despite ‘Latin Boom’
May 13, 2024 | By Michael Roca A refresher on the stats about the growing majority in the U.S. before going into 2024 upfronts. The Summer of 1999 was a pivotal moment in the U.S. cultural zeitgeist: Latin pop…
TV Faces Tumult in Upfronts, With Advertisers Making New Push for ‘Rollbacks’
May 10, 2024 | By Brian Steinberg Audiences may not be the only thing about TV that continues to shrink. Advertisers are expected to once again press for “rollbacks,” or declines in the rates they pay for…
16 Next Gen Media Buyers to Know—and What They Want From TV Advertising
By Parker Herren | May 09, 2024 Up-and-coming ad buyers reveal what’s exciting them in the current media landscape and changes they want to see. Many of the top-of-mind questions in TV advertising aren’t concerning the current state…
Omnichannel Commerce, AI Are Disrupting Advertising: Omnicom’s Joanna O’Connell
Streaming services have given consumers more control over the television viewing experience, including the ability to interact and transact with advertisers. At the same time, more retailers are selling advertising to brands, giving them a way to…
Lovesac Names Hearts & Science Media AOR
May 8,2024 | by Brandon Doerrer EXCLUSIVE: The Omnicom Media Group agency beat several holding companies in the pitching process. Furniture retailer Lovesac has appointed Omnicom Media Group’s Hearts & Science as its media agency of record…
Sports Advertising Predictions—Top Trends to Watch in the TV Upfronts
By Parker Herren | May 02, 2024. 5 industry leaders weigh in on streaming sports, trending franchises and new ad opportunities As one of the only must-buys left for advertisers on TV, the sports marketplace will have an increasingly…
It’s Google’s World And Planners & Buyers Are Just Living In It
April 30th, 2024 | by Joe Mandese And by "world," I mean stack. If you really want to understand the way Google has been leveraging its dominant legacy of digital advertising and media optimization into the new world…
David Yurman Names PHD Global Media Agency of Record
April 24, 2024 | By Olivia Morely mSix&Partners (now T&Pm) previously held the jeweler's account David Yurman invited Havas, IPG and PMG to compete for the business alongside PHD. The David Yurman Company has wrapped up a…
Firehouse Subs Overhauls Agency Roster With Orchard and PHD Among Winners
By Erika Wheless | April 23, 2024. The sandwich chain seeks specialized talent after parting ways with TRG This marks the first time Firehouse Subs has opted for a multi-agency approach. Firehouse Subs has opted for a multi-agency…
OMD USA’s 2023 Performance Showcased in Campaign’s Annual Agency Performance Review
April 9, 2024 | By Campaign US Staff OMD USA is honored to be one of just five agencies showcased in the annual Campaign US Agency Performance Review for having demonstrated a healthy mix of new business…
5 TV Upfront Predictions From Media Buyers
By Parker Herren | April 09, 2024 Continued contraction of spend in TV as well as upticks in digital media persist The 2023 upfront was defined by the convergence of numerous hardships: economic uncertainty, the Hollywood strikes and continued questions…
Media Buying Briefing: The upfront season! Can’t live with ’em, can’t so easily change ’em
By Michael Bürgi | April 8, 2024 Are those drumbeats in the distance? In many ways that makes sense because the upfront season is upon the industry — that time when linear TV ( the OG of the…
Hearts & Science Tops 2023 Net New Business Ranking of Global Media Agency Networks
Omnicom Media Group Agency Added More than $1 Billon in New Business April 8, 2024 - As reported in the 2023 New Business Balance report from RECMA (the Research Company Evaluating the Media Agency Industry), Omnicom Media…
How One Media Buyer Quietly Snatched Up 35% of Commercials in Iowa-LSU Women’s Basketball Game
April 3, 2024 | Brian Steinberg The outsized audience for this week’s highly-watched women’s NCAA basketball match between Iowa and LSU may also have noticed that many of the commercials seen during the game belonged to AT&T,…
Omnicom Media Group Ranked #1 for Net New Business for Second Consecutive Year
OMG’s Hearts & Science Tops Agency Network Ranking Group Sweeps the Network Rankings with All OMG Agencies Ranked in the Top Five New York, NY (April 3, 2024) – Omnicom Media Group (OMG), the media services division…
NBCUniversal is rolling out generative AI-driven ads and says they perform up to 49% better in tests
Lucia Moses | Mar 20, 2024 NBCUniversal is rolling out gen AI-driven ads that pinpoint people based on shows' emotional content. NBCU says its AI ads performed as much as 49% better than its previous targeting methods.…
OMD Again Named Best Performing Global Media Network
Omnicom Media Group Agency Takes Top Slot in RECMA Diagnostics Report for Seventh Consecutive Edition, Reinforcing Its Lead in the Marketplace "OMD confirms its leadership, far ahead of its direct competitors" New York, NY (March 18, 2024)-…
How Attention-Guaranteed Media Buys Will Impact the Industry
March 5, 2024 | By Olivia Morley OMD and Playground xyz leaders offer perspectives on the attention economy. The so-called attention economy is fractured, and its leaders largely disagree about how and when publishers should guarantee attention to…
Diverse Media Investment Slowed in 2023 — Breaking Down the Numbers
February 28, 2024 | By Parker Herren Market data from ANA AIMM shows investment in diverse-owned media made up 2.5% of total ad spend in 2023. Although Black-owned media received the highest total investment, Asian-owned media saw investment…
Media Buying In 2024 — How TV Investment Strategies Are Involving
By Parker Herren | February 26, 2024. AI, data and streaming have created new complexities for TV buyers The phrase “content is king” is certainly no longer as true as it was in the heyday of “Must See…
Byte-Sized: How creatives are adopting generative AI as assistants
February 22, 2024 | By Alyona Uvarova Episode 3 of Byte-Sized: AI for marketers examines how creatives are using generative AI to bring their ideas to life faster. From text-to-image generators like Midjourney and Dall-E, to chatbots…
What’s possible with generative AI? Introducing Byte-Sized: AI for Marketers
February 20, 2024 | By Alyona Uvarova Campaign US kicks off a video series exploring the implications of generative AI for creatives, strategists and data analysts in advertising and marketing. Generative AI is revolutionizing the advertising industry…
Disney Harnesses AI to Drive Streaming Ad Technology
By Dawn Chmilelewski | February 9, 2024 Walt Disney (DIS.N), opens new tab is harnessing artificial intelligence to power a new advertising tool that will help brands tailor their commercials to fit the mood of specific scenes within a…
CTV Advertising Needs Better Pricing for Brands: OMD’s Kelly Metz
February 7, 2024 | By Robert Williams LAS VEGAS – Millions of households have connected their televisions directly to the internet to expand their choices of programming among a variety of apps, including many advertising-supported ones that…
Cookieless Future Demands Strategies for Data Signals: OMD USA’s Chrissie Hanson
< January 31, 2024 | By Robert Williams LAS VEGAS – Alphabet Inc.’s Google this month began its long-planned effort to give people more control of their online privacy by limiting the use of tracking cookies in…
PHD Retains HP’s Global Media Account
by Alison Weissbrot | January 31st, 2024 The retention continues a relationship that began in 2009. PHD has retained HP’s global media account in a competitive review, Campaign US has learned. The agency will continue to handle traditional…
Influencer Marketing, Retail Media Are Key Growth Areas: Omnicom’s Megan Pagliuca
January 24, 2024 | By Robert Williams LAS VEGAS – Two of the biggest areas of advertising growth are influencer marketing and retail media networks, both of which promise to help brands break through the clutter…
Cultural Insights Offer Edge in Ad Strategies: OMD’s George Manas
January 17th, 2024 | By Robert Andrews LAS VEGAS – Social media have sped up the proliferation of cultural moments, transforming digital images into viral memes and turning everyday people into celebrities overnight. Marketers can participate in…
Omnicom Co-Develops Creator Benchmarking Insights Across Meta’s Platforms
Michael Bürgi | January 12, 2024 Wrapping its blitz of moves with major social and commerce platforms to align the discovery, planning and measurement of marketing-driven influencer and creator content with other media channels, Omnicom is rolling…
Omnicom Makes Influencer-Driven First-Mover Deal with Amazon Posts API
Michael Bürgi | January 11, 2024 Omnicom’s made it a mission of sorts during CES 24 to cement partnerships and arrangements with the major social and commerce platforms around better use and measurement of influencers and creators…
Omnicom Sets Creator-Based Audience Fusion Arrangement with YouTube
Michael Bürgi | January 10, 2024 Omnicom today will unveil a collaboration with Google as it continues its string of multi-partner initiatives and partnerships announced at CES 24 to advance the planning and measurement of influencers and creator…
Omnicom Partners with TikTok to Fold Influencers Into its Omni Platform
Michael Bürgi | January 9, 2024 The partnership follows an initial testing of proof-of-concept for audience-based planning for creator spend that matched audiences derived from Omnicom’s Omni orchestration platform and/or client first-party data to TikTok influencers. Though the agreement, Omnicom’s…
Omnicom Highlights Influencers/Creators for Its CES Focus
The annual Consumer Electronics Show in Las Vegas has grown far past its tech- and gadget-heavy roots, to the point where every agency holding company looks to plant its own flag around a certain topic. For Omnicom,…
‘We Pull Together Best Parts of Omnicom to Help Brands’: PHD’s Mike Solomon
SANTA MONICA, CA – Advertising agencies must continually disrupt their operations amid changes in technology, the media marketplace and consumer habits. For Mike Solomon, who in June 2023 became chief executive of Omnicom Media Group’s PHD USA, agency…
Omnicom Media Group Clients Outperform in ANA’s Transparency Study
Best practices and partnerships made OMG clients stand-outs in 21-marketer study of programmatic media supply chain New York, NY (January 3, 2024) - Following the release of the ANA Programmatic Media Supply Chain Transparency Study Complete Report…
Super Bowl in Las Vegas—What Marketers Should Know About Branding Opportunities Around the City
Brands will ‘go big’ as the big game ascends on the gambling and entertainment mecca, experts say December 12, 2023 | By Jon Springer No matter who competes in the game, the winner of Super Bowl LVIII is likely…
OMG Ends 2023 Ranked #1 for Net New Business for the Second Consecutive Year, Earns 97% Retention Rate Among Existing Clients
OMG agencies OMD, Hearts & Science and PHD wrap the year achieving historic trifecta atop the agency ranking New York NY (December 20, 2023) – Omnicom Media Group (OMG), the media services division of Omnicom Group Inc.…
Media Buying Briefing: Omnicom Media Group’s CEO on the Economy, Fraud, the Quadropoly and ‘Agency as a Platform’
December 11, 2023 | By Michael Bürgi This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series…
Why DE&I and ROI Are Inextricably Linked for Brands, Now and Into the Future
November 30, 2023 | By The List and Ad Age Studio 30 The next article in “The Modern CMO Playbook” tells hard truths about why de-emphasizing initiatives is shortsighted and fiscally irresponsible. Brands and marketers are under…
Annalect hires Accenture Song’s Lauren Walker as Chief Client Solutions Officer
November 30, 2023 | By Jessica Heygate EXCLUSIVE: Omnicom’s data and analytics division has devised a client support strategy after nearly doubling in size in the past year. Annalect, the data and analytics division of Omnicom, has…
Omnicom Media Group Ranked #1 for Q1-Q3 Incremental Billings Growth Among Global Media Management Groups
Earning the best retention and win/loss ratio in the business, OMG adds $2.5 billion in net new business, matching its full-year 2022 total in the first nine months of 2023 OMG agencies OMD, Hearts & Science and…
Omnicom Media Group’s Florian Adamski Shares Plans to ‘Outgrow the Market’
November 16, 2023 | By Alison Weissbrot EXCLUSIVE: Campaign gets a sneak peek into OMG’s 2024 strategy and compares its “Agency as a Platform” model with other holding company offerings aimed at simplifying clients’ experience. As clients…
PHD Global Head of Gaming & Experience Predicts Big Opportunities for Marketers in 2024
November 14, 2023 | By Jamie Lyons This story was originally published by WARC. Gaming is primed to cement its position in culture and across screens, but what trends should marketers be looking out for and leaning…
Why Omnicom Media Group Is Investing in Chief Media Officers
November 15, 2023 | By Aleda Stam OMG named Alex Siddall, Suhaila Hobba and Melissa Wisehart as chief media officers to its agencies in the last two months. Omnicom Media Group’s Hearts & Science USA has promoted…
Future of TV Briefing: Inside the Development of Disney’s Data Clean Room
November 8, 2023 | By Tim Peterson This week’s Future of TV Briefing looks at how Disney’s data clean room business has progressed since rolling out two years ago. Disney plus data Two years after Disney unveiled its…
Omnicom Buys E-Commerce Shop Flywheel Digital for $835 Million
October 30, 2023 | By Megan Graham Flywheel, part of Cannes Lions owner Ascential, aims to help brands sell on digital marketplaces such as Amazon. Advertising holding company Omnicom said it has agreed to acquire Flywheel Digital for a net…
Why Home Depot is Evolving it’s Media Strategy, Starting with Branded Content
November 1, 2023 | By Parker Herren Spooky season begone! As consumers are packing up their pumpkins, retail brands have already begun to deck their halls with holiday goods as the fight for seasonal shoppers creeps continually…
OMD Named Best Performing Global Media Network
Omnicom Media Group Agency Takes Top Slot in RECMA Diagnostics Report for Sixth Consecutive Edition, Widens Its Lead in the Marketplace “OMD has no direct competitor today.” New York, NY (October 27, 2023) - In the…
Omnicom Buys E-Commerce Shop Flywheel Digital for $835 Million
October 30, 2023 | By Megan Graham Flywheel, part of Cannes Lions owner Ascential, aims to help brands sell on digital marketplaces such as Amazon Advertising holding company Omnicom said it has agreed to acquire Flywheel Digital for…
PHD Hires MediaMonks’ Melissa Wisehart as Chief Media Officer
October 25, 2023 | By Jessica Heygate EXCLUSIVE: Omnicom Media Group is revitalizing the role across its agencies with the aim of better connecting its capabilities. PHD USA has hired MediaMonks’ Melissa Wisehart as chief media officer,…
Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes
October 23, 2023 | By Antoinette Siu No agency can escape measurement challenges these days — but many are looking to tighten up their data standards practices as generative artificial intelligence and privacy changes exert more influence…
Omnicom Media Group’s CASA efforts in CTV take a step forward with NBCU partnership
In the fourth and final leg of its push to overcome the challenges to effective investment in media on behalf of its clients, Omnicom Media Group is applying the guidance of its Council on Accountability and Standards…
Omnicom Media Group Makes its Bid to Determine Incrementality in Retail Media via its CASA Effort
If there’s one area that constantly keeps media agencies on their toes — no, for once the answer is not generative AI — it’s retail media, which is growing at geometric rates and stands to eclipse TV…
Omnicom Media Group Leaders Explain New Agency-as-a-Platform Model
Originally published by Adweek October 17, 2023 | Olivia Morely Holding company agencies sprawl, rife with redundancies and complexity that leave clients with questions. While some of its competitors execute mergers to tackle that challenge, Omnicom Media…
Omnicom Media Group aligns with SSPs through its CASA initiative to fight fraud and MFA abuse
Michael Bürgi | October 17, 2023 Continuing its Advertising Week-related rollout of efforts to better define standards and create accountability within various elements of the media landscape, Omnicom Media Group today is targeting the vast world of programmatic buying…
CASA
Omnicom Media Group’s Council on Accountability and Standards in Advertising (CASA) is a collaboration of OMG agencies, clients, and media partners committed to enhancing buyer control, seller transparency and brand safety for advertisers across developing media channels…
Omnicom Media Group tackles standards across the media spectrum, starting with social
Originally published by Digiday Michael Bürgi | October 16, 2023 Anyone paying attention to what’s been going on in the digital media world knows that standards — or a lack of them — have contributed to all manner…
Virgin Voyages Sets a Course for Global Growth With Hearts & Science
October 10, 2023 | By Olivia Morley GroupM's EssenceMediacom won the review, but a source told Adweek 'unforeseen operational concerns' hindered the transition. In late March this year, Richard Branson’s adults-only cruise line Virgin Voyages wrapped up a short…
Florian Adamski chats about OMG’s recent Uber win and why the agency network is pitching more at the group level
Wrapping up a 12-week sprint of new business wins that totaled $1.5 billion, Omnicom Media Group CEO Florian Adamski was a guest on the Campaign Chemistry podcast hosted by Campaign US editor Alison Weissbrot. Sitting down with…
PHD US’ Katie Klein and OMG NA’s Ryan Eusanio Offer Insights for Digiday Media Agency Report 2023
To assess the current state of media planning and buying and to understand which channels clients are investing in now and where they will be spending in the future, Digiday+ Research collected responses from 111 agency participants…
Suhaila Hobba Joins OMD USA as Chief Media Officer
Former Amazon Head of Digital Will Drive Holistic Investment Offer, Deliver Performance-Based Solutions for Biggest US Media Agency Posted by Omnicom Media Group | October 2, 2023 New York, NY (October 2, 2023) – Omnicom Media Group…
Omnicom Media Group drives away with Uber’s global media business
As published on Campaign. by Alison Weissbrot | September 27, 2023 Omnicom Media Group (OMG) has won the bulk of Uber’s global media business, the agency shared exclusively with Campaign US. The Omnicom-owned media network will service Uber…
Laura Fenton named CEO of Omnicom Media Group UK
London (September 21, 2023) - Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) has named Laura Fenton CEO of OMG UK. In her new role, Fenton - who has been CEO…
New National Lottery operator Allwyn appoints Hearts & Science
Allwyn has confirmed the appointment of Omnicom Media Group’s Hearts & Science as its media agency. The win coincides with Allwyn taking on the fourth National Lottery license, which starts in February 2024. Hearts & Science emerged victorious…
Dan Clays Named CEO of Omnicom Media Group EMEA
New York, NY (September 13, 2023) - Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) has named Dan Clays CEO of OMG EMEA. In his new role, Clays - who has…
HSBC Picks Omnicom Media Group as Global Media Agency
Originally posted by Campaign By Shauna Lewis | September 4, 2023 Campaign first reported on the review in October 2022. Omnicom Media Group will retain HSBC’s global media planning and buying account, following a pitch process which…
Beiersdorf Selects OMD as Media AOR for Europe and North America
Originally published by Campaign.com By Alison Weissbrot | September 01, 2023 The Omnicom Media Group agency is expanding its relationship with the skincare multinational from the U.S. and Asia effective January 2024. Beiersdorf has selected Omnicom Media…
Omnicom Media Group EMEA CEO Guy Marks To Succeed Philippa Brown as CEO of PHD Worldwide
New York, NY | September 5, 2023 Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) today announced OMG CEO EMEA Guy Marks will succeed Philippa Brown as CEO of PHD Worldwide.…
The MFA Uproar Puts Curation of Programmatic Advertising in the Spotlight
Originally published by Digiday By Seb Joseph | August 28, 2023 2023 was meant to be the year of “curation” — at least it was for a subset of the ad industry. They predicted this would be…
Campaign reports on new research from OMG and Snapchat
Originally published by Campaign US By Jessica Heygate | August 22, 2023 EXCLUSIVE: Research by Omnicom Media Group and Snapchat finds that AR filters and lenses are alienating diverse users by misgendering them or removing their defining features.…
Workplace Diversity Is Key Business Result: OMD USA’s Chrissie Hanson
Diversity and inclusion efforts show signs of stalling after years of progress, according to a recent survey by the World Federation of Advertisers (WFA). It also found differences of opinion about inclusion efforts among different levels…
From a Black Friday NFL Game to QR Code Effectiveness, the Industry Is Tuning In to Shoppable TV
Originally posted by Adweek By Bill Bradley & Mollie Cahillane | August 14, 2023 The latest strides in shoppable TV are all about “remote” possibilities—meaning, now consumers can browse and buy using only their remote controls. For instance, Roku’s recently…
How Agency In-Housing Offerings like Omnicom’s TRKKN use Google Expertise as a Draw
August 22, 2023 | By Michael Bürgi Now that the threat to agencies of marketers in-housing some of their media-related work has been brought back down to defcon level five — where only a few years ago, some…
Flo Adamski tells us how retail media is becoming part of every client’s media plan as they realize the ability to reach people through broadcast is vanishing
Originally posted by The Drum By Sam Bradley | August 17, 2023 After a period of relative quiescence, Omnicom Media Group (OMG) has spent the summer adding agency firepower to its networks, establishing footholds in key verticals and new…
Paramount and OMG Usher in Next Step in New Currency Workflow
Paramount and Omnicom Media Group are fast-tracking the next phase of new currency. The companies have announced that this quarter they are piloting the first fully standardized new currency and audience-based workflow using Mediaocean’s ad infrastructure. The…
Adweek’s 2023 Media All Stars are Redefining Media Strategies and Expanding Audience Reach
This year’s Adweek Media All-Stars represent the variety of tasks media agencies are taking on in 2023. They’re navigating AI and its impact on media buying, and they’re mastering the constantly growing list of retail media networks.…
CTV Buyers Are Still Struggling to Know Where Their Ads Ran
Since the Covid-19 pandemic, streaming television has been perhaps the hottest realm of digital media; however, its sought-after perch became a little shakier this summer. With a faltering economy, the upfronts buying cycle—where both connected and linear…
Omnicom’s New Beauty Co-Lab ‘Pioneers’ Fresh Agency Approach For L’Oreal
SALISBURY, Ct. — After it won the US media account for L’Oreal, Omnicom Media Group has set about making good on its pitch to the brand. Omnicom formed Beauty Co-Lab (BCL), a bespoke Omnicom Group unit for L’Oréal USA. In…
Attention Metrics Are Key Indicators of Ad Campaigns: OMD USA’s Britt Cushing
Consumers today divide their time spent with media among a wider range of channels and devices including mobile phones and internet-connected TVs. This fragmentation has challenged marketers to find more ways to measure the effectiveness of…
Operationalizing Attention to Drive Better Outcomes: OMD USA’s Chrissie Hanson
CANNES – Measuring people’s attention to advertising in the past few years has become a bigger part of helping marketers to shape their campaign strategies. “When we think about attention, it came from our original desire…