Kimberly-Clark has wrapped its massive global creative and media review, splitting responsibilities between Interpublic Group of Cos., Omnicom Group, Publicis Groupe and WPP.
Omnicom Media Group won the global media account except for the US (which was not part of the review), Canada, and South Korea, while WPP picked up creative duties for all of K-C’s adult care and childcare brands. IPG nabbed creative duties for family care and feminine care brands.
Omnicom may be the biggest net winner in picking up global media duties.