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OMG HAS A STELLAR NIGHT AT THE MEDIA WEEK AWARDS

Omnicom Media Group (OMG) outperformed the industry at the 2024 Campaign UK Media Week Awards, winning more trophies than any other agency group.

Teams from OMD, PHD, Hearts & Science, and MG OMD collectively earned 35 awards at the London ceremony, with MG OMD being named Media Agency of the Year.

OMD contributed seven awards to the tally, with four wins for Doritos, one for Pepsi and Channel 4, and one gold for McDonald’s.

PHD also shone with major wins, including three awards each for ‘Pink Sky Thinking’ (The Barbie Movie), ‘If You’re Into It, It’s In The V&A’ (V&A Museum), and ‘Streams of (Un)consciousness’ (British Heart Foundation).

Hearts & Science rounded off the wins with three trophies, including UK CEO Garrett O’Reilly being named Media Leader of the Year.

MG OMD’s accolades included 14 category wins and the prestigious Grand Prix for the ‘We’re Not Just Heart’ campaign for NHS Blood & Transplant. The campaign, which also won Media Creativity Under £250k, Best Audio, and Small Collaboration Under £250k, was named Best in Show.

The UK Media Week Awards continue OMG’s remarkable 2024 awards run. PHD was named ADWEEK’s Global Media Agency of the Year, topped the WARC Media 100 Rankings for the first time, and secured Agency Network of the Year at the 2024 Festival of Media Global Awards; while OMD took Media Network of the Year honors at the Cannes Lions International Festival of Creativity.

OMG’s full list of winners at the 2024 Campaign Media Week Awards are as follows:

GRAND PRIX:

  • NHS Blood & Transplant, ‘We’re not just Heart’ (MG OMD)

GOLD:

  • Media Idea – Under £250k (Agency): British Heart Foundation, ‘Streams of (Un)consciousness’ (PHD UK)
  • Best Use of Content – Under £250k (Innovation and Creative Excellence): British Heart Foundation, ‘Streams of (Un)consciousness’ (PHD UK)
  • Media Idea – Over £1m (Agency): McDonald’s ‘Keeping Up With The Times’ (OMG UK)
  • Media Idea – Under £250k (Media Owners and Media Platforms): Age UK, ‘Age UK and Big Brother’ (MG OMD)
  • Best Use of Retail Media (Innovation and Creative Excellence): Andrex, ‘Andrex gets comfortable with retail media’ (PHD)
  • Media Innovation (Innovation and Creative Excellence): Doritos, ‘Doritos Silent’, (OMD UK)
  • Media Creativity – Launch (Innovation and Creative Excellence): The Barbie Movie, ‘Pink Sky Thinking’ (PHD UK)
  • Media Creativity – Under £250k (Innovation and Creative Excellence): NHS Blood & Transplant – ‘We’re not just Heart’ (MG OMD)
  • Media Creativity – £250k – £1m (Innovation and Creative Excellence): V&A Museum, ‘If You’re Into It, It’s In The V&A’ (PHD UK)
  • Media Creativity – Over £1m (Innovation and Creative Excellence): The Barbie Movie, ‘Pink Sky Thinking’ (PHD UK)
  • Best Use of Data for Audience Buying (Research): NHS Blood & Transplant, ‘Data Driven Donation’ (MG OMD)
  • Research Insight (Research): The British Army, ‘ARMY 2024’ (MG OMD)

 

SILVER

  • Small Collaboration – Under £250k (Collaboration): British Heart Foundation, ‘Streams of (Un)consciousness’ (PHD UK)
  • Research Insight (Research): Metropolitan Police, ‘999 what’s your (non) emergency’ (MG OMD)
  • Media Idea – Under £250k (Agency): Age UK, ‘An Uncomfortable Reality’ (MG OMD)
  • Media Idea – Launch (Agency): Not on the High Street, ‘Don’t Gift’ (Hearts & Science)
  • Media Creativity – Launch (Innovation and Creative Excellence): Doritos, ‘Doritos Silent’ (OMD UK)
  • Media Creativity – Over £1m (Media Owners and Media Platforms): Doritos, ‘Doritos Silent’ (OMD UK)
  • Media Idea – £250k – £1m (Agency): giffgaff, ‘giffgaff “get up to GOOD” in the Big Brother House’ (MG OMD)
  • Media Idea – £250k – £1m (Agency): V&A Museum, ‘If You’re Into It, It’s In The V&A’ (PHD UK)
  • Best Creative and Media Agency Partnership (Collaboration): V&A Museum, ‘If You’re Into It, It’s In The V&A’ (PHD UK)
  • Best Audio (Innovation and Creative Excellence): NHS Blood & Transplant, ‘We’re not just Heart’ (MG OMD)
  • Media Creativity – Under £250k (Innovation and Creative Excellence): Channel 4, ‘Partygate’ (OMD UK)
  • Long-Term Media Strategy (Innovation and Creative Excellence): PepsiCo, ‘Walkers #CrispIn or #CrispOUT’ (OMD UK)
  • Large Collaboration – Over £250k (Collaboration): Doritos, ‘Doritos Silent’ (OMD UK)

 

BRONZE

  • Media Creativity – Under £250k (Innovation and Creative Excellence): Age UK, ‘An Uncomfortable Reality’ (MG OMD)
  • Best Use of Content – Over £250k (Innovation and Creative Excellence): Audi, ‘Audi Performance Zone’ (PHD)
  • Research Insight (Research): Allwyn, ‘Category Entry Points’ (Hearts & Science)
  • Media Idea – Under £250k (Media Owners and Media Platforms): Government Equalities Office, ‘How To Be My Ally’ (MG OMD)
  • Small Collaboration – Under £250k (Collaboration): NHS Blood & Transplant, ‘We’re not just Heart’ (MG OMD)
  • Media Idea – Launch (Agency): The Barbie Movie, ‘Pink Sky Thinking’ (PHD UK)
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