In a record year for Super Bowl advertising revenue, with Fox already hauling in nearly $700 million from ad sales and multiple 30-second spots clocking in north of $8 million, sports marketing and media buying agency Optimum Sports sees it all from the inside.
With Optimum Sports handling 25% of Super Bowl LIX ad spending—marking four consecutive years of growth—Sports Business Journal asked Chief Investment Officer Jeremy Carey and Managing Director Kristen Gray for their insights on how marketers’ approach to the event is evolving.
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