PHD WINS CAMPAIGN OF THE YEAR AT THE FESTIVAL OF MEDIA LATAM AWARDS
At yesterday’s Festival of Media LATAM award ceremony, teams from PHD and OMD won 28 trophies at the ceremony in Miami, including Campaign of the Year for ‘Welcome to the Group’, a campaign for Nosotras: Women Connecting by PHD Costa Rica.
The campaign, which was PHD’s biggest winner across the board, also won gold in three categories (Best Campaign Delivered on a Small Budget; Best Campaign Led by Cause; Best Response Campaign) and was highly commended for Best Use of Mobile.
PHD’s other winners include three golds for ‘PADvertising: Not a Luxury Period’, a campaign promoting women’s rights in Costa Rica, and two for OFF!’s ‘Rythmosquito’.
OMD brought in five golds for Farmacia Carol and eight other Highly Commended wins.
These wins maintain OMG agencies’ outstanding awards year. So far in 2024, PHD has been named ADWEEK’s Global Media Agency of the Year, topped the WARC Media 100 Rankings for the first time, and earned Agency Network of the Year honors at the 2024 Festival of Media Global Awards.
OMD was named Media Network of the Year at the Cannes Lions International Festival of Creativity and Global & Europe Agency of the Year at Campaign’s Agency of the Year awards.
OMG’s full list of winners at the 2024 Festival of Media LATAM Awards are as follows:
GRAND PRIX:
- Nosotras: Women Connecting, ‘Welcome to the Group’ (PHD Costa Rica)
GOLD:
- Best Campaign Led by Cause: Nosotras: Women Connecting, ‘Welcome to the Group’ (PHD Costa Rica)
- Best Campaign Delivered on a Small Budget: Nosotras: Women Connecting, ‘Welcome to the Group’ (PHD Costa Rica)
- Best Response Campaign: Nosotras: Women Connecting, ‘Welcome to the Group’ (PHD Costa Rica)
- Best Use of Talent: Farmacia Carol, ‘OnlyFive’ (OMD Dominican Republic)
- Best Use of Online: Farmacia Carol, ‘OnlyFive’ (OMD Dominican Republic)
- The Bravery Award: Farmacia Carol, ‘OnlyFive’ (OMD Dominican Republic)
- Best Local Execution of a Brand: Farmacia Carol, ‘No balls, no game’ (OMD Dominican Republic)
- Best Use of Sport: Farmacia Carol, ‘No balls, no game’ (OMD Dominican Republic)
- Best Campaign Led by Cause: Nosotras: Women Connecting, ‘PADvertising: Not a Luxury Period’ (PHD Costa Rica)
- Best Campaign Delivered on a Small Budget: Nosotras: Women Connecting, ‘PADvertising: Not a Luxury Period’ (PHD Costa Rica)
- Best Use of Traditional Media: Nosotras: Women Connecting, ‘PADvertising: Not a Luxury Period’ (PHD Costa Rica)
- Best Branded Content: OFF!, ‘Rhythmosquito’ (PHD Costa Rica)
- Best Distribution and Amplification of Content: OFF!, ‘Rhythmosquito’ (PHD Costa Rica)
HIGHLY COMMENDED:
- Best Local Execution of a Brand: Apple iPhone, ‘La piñata enchilada by Apple’ (OMD Mexico)
- Best Campaign Led by Cause: Coordinadora Paz para las Mujeres, ‘La violencia no se tapa’ (Abuse cannot be Disguised)’ (OMD Puerto Rico)
- Best Response Campaign: Enterogermina ‘Little testaments’ (PHD Mexico)
- Best Launch or Relaunch Campaign: Volkswagen ‘New GTI – The Legend Returns’ (PHD Mexico)
- The Effectiveness Award: Volkswagen ‘New GTI – The Legend Returns’ (PHD Mexico)
- Best Use of Mobile: , ‘Welcome to the Group’ (PHD Costa Rica)
- Best Integrated Campaign: RINGO, ‘#RINGO’S EFFECT’ (PHD Colombia)
- Best Engagement Strategy: San Marcos University, ‘The Forgotten’ (OMD Costa Rica)
- Best Integrated Campaign: Farmacia Carol, ‘No balls, no game’ (OMD Dominican Republic)
- The Bravery Award: Farmacia Carol, ‘No balls, no game’ (OMD Dominican Republic)
- Best Campaign Led by Cause: Nosotras: Women Connecting, ‘PADvertising: Not a Luxury Period’ (PHD Costa Rica)
- Best Branded Content: Produbanco, ‘DATAR 2022, the stats of the Global Most Important Match’ (OMD Ecuador)
- Best Use of Sport: Produbanco, ‘DATAR 2022, the stats of the Global Most Important Match’ (OMD Ecuador)
- Best Integrated Campaign: Bacardi, ‘Nicknames – Bacardi Mexico’ (OMD Mexico)
For the complete list of winners, click here: Festival of Media LATAM Awards 2024 winners.