This article was originally published by Beet.tv.
The current crisis is causing the media industry to “rethink what we do.” It is making the TV Upfront less essential versus the time when clients want to negotiate, says Catherine Sullivan, Chief Investment Officer of OMG NA in this interview with Beet.TV
TV marketplace is moving inexorably to an “audience-based” world. It’s time to move past the way things have been done for 40 years and look at the way it could be in 12 months, she urges.