Connected Commerce White Paper

Changes in consumer shopping behaviors and expectations are challenging brands and retailers alike to keep apace. An increasingly fluid purchase lifecycle, “omnichannel” as consumers’ new normal, and the advent of new shoppable ad experiences are colliding with brand and retailer business imperatives to fuel a larger paradigm shift in advertising.

Connected Commerce represents an approach to media investment that’s fueled by deeper brand/retailer partnerships – powered by 1st party data – and that brings shoppability to consumers wherever advertising exists. The ecosystem today, however, is complex, fragmented, and immature, and brands must select strategic partners that help them deepen their understanding of their own shoppers, close the gap between “brand” and “shopper marketing” budgets, create connectivity in content strategies and drive innovation in shoppable.

To learn more, download the full white paper.