New Media Currencies - OMG Transformation

CTV Advertising Needs Better Pricing for Brands: OMD’s Kelly Metz

LAS VEGAS – Millions of households have connected their televisions directly to the internet to expand their choices...

February 8, 2024

Paramount and OMG Usher in Next Step in New Currency Workflow

Paramount and Omnicom Media Group are fast-tracking the next phase of new currency. The companies have announced that...

August 17, 2023

Attention Metrics Are Key Indicators of Ad Campaigns: OMD USA’s Britt Cushing

Consumers today divide their time spent with media among a wider range of channels and devices including...

August 8, 2023

Operationalizing Attention to Drive Better Outcomes: OMD USA’s Chrissie Hanson

CANNES – Measuring people’s attention to advertising in the past few years has become a bigger part...

July 28, 2023

OMG’s Mariel Estrada tells Adexchanger for its report on alternative TV currencies

By Alyssa Boyle Agencies are busy gearing up to buy client campaigns on alt currency this upfront season. This...

May 17, 2023

As the Upfront kicks off, OMG’s Kelly Metz talks to Digiday about “the biggest miss” in the measurement

By Tony Case Media Buying Briefing: It’s going to be a bumpy ride through the 2023 upfront marketplace Not...

May 15, 2023

OMG’s Kelly Metz frames the measurement issues for the WSJ’s upfront preview

By Megan Graham and Patrick Coffee Despite progress in new kinds of audience metrics, Nielsen’s old-school viewer panel will remain the...

May 1, 2023

“Competition breeds innovation”- OMG’s Kelly Metz offers insights on the state of TV measurement for Digiday’s Future of TV Series

By Tim Peterson Among the more consequential developments brewing in the broader TV ad market is the makeover...

April 28, 2023

OMG’s Kelly Metz explains the nuances of YouTube measurement in AdAge’s latest look at the currency debate

Behind the struggle at the root of much of TV’s measurement quandary By Jack Neff There is a...

April 24, 2023

An Upfront Look At TV Measurement, With Omnicom Media’s Kelly Metz

By Alyssa Boyle A podcast interview with Kelly Metz Managing Director, Advanced TV Activation Broadcasters are barreling into this upfront...

April 11, 2023

May the Best Attention Metric Win

By Olivia Morley In the absence of a standardized metric, agencies and sellers are defining attention on their...

April 11, 2023

VideoAmp Hires Its First CMO as Ad-Measurement Race Heats Up

By Patrick Coffee VideoAmp is part of a group of media-measurement upstarts aiming to challenge longtime standard-bearer Nielsen....

March 9, 2023

Media Buying Briefing: Holding companies and attention metrics, a KPI or a currency?

By Michael Bürgi The media agency world seems to be in agreement that attention metrics can be an important...

February 27, 2023

Meta mulls more job cuts and verified subscriptions

Hot topic Meta has dominated headlines this week over its strategies to cut costs and recoup revenue. ...

February 23, 2023

OMG/Yahoo: When Consumers Pay Attention To Ads, When They Don’t

The study shows that viewability and attention are not the same. The research shows how viewability is device-driven...

August 25, 2022

Attention metrics are becoming more nuanced, but are brands ready to use them?

Attention metrics are becoming more sophisticated as agencies and ad tech vendors build tools and insights to prove their...

August 10, 2022

Why Infosum Promises Brands Their Data Doesn’t Move In New Clean Room Platform

When InfoSum said to advertisers and publishers that its platform does not “move” their data, it was a...

July 21, 2022

Content Ratings Must Be Key Part of Media Measurement: Omnicom’s Kelly Metz

CANNES – Advertisers and their media agencies are keeping a close eye on the latest developments with measuring...

July 19, 2022

How OMD’s Attention Planning Tool Transforms Campaign Strategy

Omnicom Media Group’s largest agency, OMD, found a way to measure attention and harness those metrics, which it...

July 15, 2022

Discovery and Omnicom Will Use Comscore and Videoamp Data to Test Nielson Alternative

Omnicom Media Group is joining Discovery in using Comscore and VideoAmp data to test their services ahead of...

February 23, 2022

Media Buying Briefing: Omnicom’s OMD takes the next step in turning attention metrics into a valuable KPI for brands

Attention in all its forms has inherent value. A teacher needs the attention of her students to help...

November 22, 2021

Omnicom Looks to Measure Ads Based on Consumer Attention

Advertisers have long paid for media based on whether their ads are actually seen by consumers. Now Omnicom...

August 16, 2021

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