Omnicom Media Group Clients Outperform in ANA’s Transparency Study
Best practices and partnerships made OMG clients stand-outs in 21-marketer study of programmatic media supply chain New York, NY (January 3, 2024) - Following the release of the ANA Programmatic Media Supply Chain Transparency Study Complete Report…
Omnicom Media Group’s CASA efforts in CTV take a step forward with NBCU partnership
In the fourth and final leg of its push to overcome the challenges to effective investment in media on behalf of its clients, Omnicom Media Group is applying the guidance of its Council on Accountability and Standards…
Omnicom Media Group Makes its Bid to Determine Incrementality in Retail Media via its CASA Effort
If there’s one area that constantly keeps media agencies on their toes — no, for once the answer is not generative AI — it’s retail media, which is growing at geometric rates and stands to eclipse TV…
Omnicom Media Group aligns with SSPs through its CASA initiative to fight fraud and MFA abuse
Michael Bürgi | October 17, 2023 Continuing its Advertising Week-related rollout of efforts to better define standards and create accountability within various elements of the media landscape, Omnicom Media Group today is targeting the vast world of programmatic buying…
CASA
Omnicom Media Group’s Council on Accountability and Standards in Advertising (CASA) is a collaboration of OMG agencies, clients, and media partners committed to enhancing buyer control, seller transparency and brand safety for advertisers across developing media channels…
Omnicom Media Group tackles standards across the media spectrum, starting with social
Originally published by Digiday Michael Bürgi | October 16, 2023 Anyone paying attention to what’s been going on in the digital media world knows that standards — or a lack of them — have contributed to all manner…
The MFA Uproar Puts Curation of Programmatic Advertising in the Spotlight
Originally published by Digiday By Seb Joseph | August 28, 2023 2023 was meant to be the year of “curation” — at least it was for a subset of the ad industry. They predicted this would be…
CTV Buyers Are Still Struggling to Know Where Their Ads Ran
Since the Covid-19 pandemic, streaming television has been perhaps the hottest realm of digital media; however, its sought-after perch became a little shakier this summer. With a faltering economy, the upfronts buying cycle—where both connected and linear…
OMG’s Ryan Eusanio helps Adweek assess progress in signal standardization
May 16, 2023 | By Catherine Perloff While the writers strike is dampening this year’s splashy TV upfronts, media buyers have reason to celebrate. Buyers in the connected TV space tell Adweek they are finally getting more detailed…
OMG NA Chief Investment Officer Geoff Calabrese defines the impact of Nielsen’s big data delay
May 1, 2023 | By Alyssa Boyle Nielsen’s mission to regain the industry’s trust isn’t going all that well. The Media Rating Council (MRC) renewed Nielsen’s accreditation for national TV ratings late last month. But then, less than a week later,…
Ad Buyers Press for CTV Transparency as Alcohol and Casino Ads Found on Children’s Shows
March 9, 2023 | By Catherine Perloff Research from GumGum coincides with mounting buyer pressure. Ahead of the upfront season, buyers are still grappling with a lack of transparency around what they are buying in connected TV environments. It’s a…
Nielsen and Rivals Get New Guidelines from Industry for 2024 Upfronts
March 6, 2023 | By Jack Neff and Parker Herren. The U.S. Joint Industry Committee, led by media companies, has issued a new set of requirements for cross-platform video currency measurement aiming to certify providers in time for the…
OMG’s Geoff Calabrese Tells Digiday About the Joint Industry Committee’s Aggressive Goal
Geoff Calabrese, Chief Investment Officer, Omnicom Media Group, sits down with Digiday to discuss the Joint Industry Committee's aggressive goal after joining the stage at NBCUniversal's One23 event with fellow industry leaders. See the conversation below. …
TikTok Grabs More Ad Dollars, as Marketers Look to Attract Gen Z and Millennials
Snack-bar maker Kind earlier this year enlisted the help of geo-targeted TikTok ads and TikTok influencers to help it attract consumers to a pop-up farmers market hidden behind a faux vending machine in New York City. The…
Advertisers Want the Process of Buying CTV to Feel More Like Traditional TV
Tech companies, cross-industry groups and trade bodies are all trying to figure out connected TV’s teething problems. Last year, advertisers spent an estimated $10.3 billion in connected TV programmatic display ads, an 82% increase from 2020, according…
Facebook gives advertisers contextual brand safety controls in the NewsFeed
Meta (the company formerly known as Facebook) is giving brands more control over where their ads appear in NewsFeed environments. On Thursday, the company revealed a brand suitability verification tool for advertisers in the NewsFeed and expanded…
Media Buying Briefing: How messed up is the CTV marketplace? Bad enough that efforts are being made to fix it
If you’re in the content or marketing business, you can’t go an hour, much less a day, without hearing something about connected TV (CTV), the nascent world of streaming services and support industries that grabbed American viewers’…
Facebook’s outage frustrates advertisers heading into the holiday season.
For more than five hours on Monday, while Facebook and Instagram were dark, David Herrmann fretted about ads. Mr. Herrmann, a freelance media buyer, said that everyone he worked with relied heavily on the platforms, which soak…
OMG UK joins The Conscious Advertising Network
We are delighted to announce that OMG UK has joined The Conscious Advertising Network (CAN). Ethics in the digital space has been a focus point for OMG UK for many years, with an active Data Ethics Board…
Can This Relationship Be Saved? Big Tech and Big Advertisers Talk It Over.
For years, companies have complained that they pay good money for online ads, only to see them end up near a racist post or an article promoting a conspiracy theory. Now major advertisers like Clorox and Coca-Cola,…