Leadership & Impact
Annalect hires Accenture Song’s Lauren Walker as Chief Client Solutions Officer
November 30, 2023 | By Jessica Heygate EXCLUSIVE: Omnicom’s data and analytics division has devised a client support strategy after nearly doubling in size in the past year. Annalect, the data and analytics division of Omnicom, has…
Omnicom Media Group Ranked #1 for Q1-Q3 Incremental Billings Growth Among Global Media Management Groups
Earning the best retention and win/loss ratio in the business, OMG adds $2.5 billion in net new business, matching its full-year 2022 total in the first nine months of 2023 OMG agencies OMD, Hearts & Science and…
Omnicom Media Group’s Florian Adamski Shares Plans to ‘Outgrow the Market’
November 16, 2023 | By Alison Weissbrot EXCLUSIVE: Campaign gets a sneak peek into OMG’s 2024 strategy and compares its “Agency as a Platform” model with other holding company offerings aimed at simplifying clients’ experience. As clients…
PHD Global Head of Gaming & Experience Predicts Big Opportunities for Marketers in 2024
November 14, 2023 | By Jamie Lyons This story was originally published by WARC. Gaming is primed to cement its position in culture and across screens, but what trends should marketers be looking out for and leaning…
Why Omnicom Media Group Is Investing in Chief Media Officers
November 15, 2023 | By Aleda Stam OMG named Alex Siddall, Suhaila Hobba and Melissa Wisehart as chief media officers to its agencies in the last two months. Omnicom Media Group’s Hearts & Science USA has promoted…
Omnicom Buys E-Commerce Shop Flywheel Digital for $835 Million
October 30, 2023 | By Megan Graham Flywheel, part of Cannes Lions owner Ascential, aims to help brands sell on digital marketplaces such as Amazon. Advertising holding company Omnicom said it has agreed to acquire Flywheel Digital for a net…
OMD Named Best Performing Global Media Network
Omnicom Media Group Agency Takes Top Slot in RECMA Diagnostics Report for Sixth Consecutive Edition, Widens Its Lead in the Marketplace “OMD has no direct competitor today.” New York, NY (October 27, 2023) - In the…
PHD Hires MediaMonks’ Melissa Wisehart as Chief Media Officer
October 25, 2023 | By Jessica Heygate EXCLUSIVE: Omnicom Media Group is revitalizing the role across its agencies with the aim of better connecting its capabilities. PHD USA has hired MediaMonks’ Melissa Wisehart as chief media officer,…
Omnicom Media Group Leaders Explain New Agency-as-a-Platform Model
Originally published by Adweek October 17, 2023 | Olivia Morely Holding company agencies sprawl, rife with redundancies and complexity that leave clients with questions. While some of its competitors execute mergers to tackle that challenge, Omnicom Media…
Virgin Voyages Sets a Course for Global Growth With Hearts & Science
October 10, 2023 | By Olivia Morley GroupM's EssenceMediacom won the review, but a source told Adweek 'unforeseen operational concerns' hindered the transition. In late March this year, Richard Branson’s adults-only cruise line Virgin Voyages wrapped up a short…
Florian Adamski chats about OMG’s recent Uber win and why the agency network is pitching more at the group level
Wrapping up a 12-week sprint of new business wins that totaled $1.5 billion, Omnicom Media Group CEO Florian Adamski was a guest on the Campaign Chemistry podcast hosted by Campaign US editor Alison Weissbrot. Sitting down with…
PHD US’ Katie Klein and OMG NA’s Ryan Eusanio Offer Insights for Digiday Media Agency Report 2023
To assess the current state of media planning and buying and to understand which channels clients are investing in now and where they will be spending in the future, Digiday+ Research collected responses from 111 agency participants…
Suhaila Hobba Joins OMD USA as Chief Media Officer
Former Amazon Head of Digital Will Drive Holistic Investment Offer, Deliver Performance-Based Solutions for Biggest US Media Agency Posted by Omnicom Media Group | October 2, 2023 New York, NY (October 2, 2023) – Omnicom Media Group…
Omnicom Media Group drives away with Uber’s global media business
As published on Campaign. by Alison Weissbrot | September 27, 2023 Omnicom Media Group (OMG) has won the bulk of Uber’s global media business, the agency shared exclusively with Campaign US. The Omnicom-owned media network will service Uber…
Laura Fenton named CEO of Omnicom Media Group UK
London (September 21, 2023) - Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) has named Laura Fenton CEO of OMG UK. In her new role, Fenton - who has been CEO…
New National Lottery operator Allwyn appoints Hearts & Science
Allwyn has confirmed the appointment of Omnicom Media Group’s Hearts & Science as its media agency. The win coincides with Allwyn taking on the fourth National Lottery license, which starts in February 2024. Hearts & Science emerged victorious…
Dan Clays Named CEO of Omnicom Media Group EMEA
New York, NY (September 13, 2023) - Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) has named Dan Clays CEO of OMG EMEA. In his new role, Clays - who has…
HSBC Picks Omnicom Media Group as Global Media Agency
Originally posted by Campaign By Shauna Lewis | September 4, 2023 Campaign first reported on the review in October 2022. Omnicom Media Group will retain HSBC’s global media planning and buying account, following a pitch process which…
Beiersdorf Selects OMD as Media AOR for Europe and North America
Originally published by Campaign.com By Alison Weissbrot | September 01, 2023 The Omnicom Media Group agency is expanding its relationship with the skincare multinational from the U.S. and Asia effective January 2024. Beiersdorf has selected Omnicom Media…
Omnicom Media Group EMEA CEO Guy Marks To Succeed Philippa Brown as CEO of PHD Worldwide
New York, NY | September 5, 2023 Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) today announced OMG CEO EMEA Guy Marks will succeed Philippa Brown as CEO of PHD Worldwide.…
Campaign reports on new research from OMG and Snapchat
Originally published by Campaign US By Jessica Heygate | August 22, 2023 EXCLUSIVE: Research by Omnicom Media Group and Snapchat finds that AR filters and lenses are alienating diverse users by misgendering them or removing their defining features.…
Workplace Diversity Is Key Business Result: OMD USA’s Chrissie Hanson
Diversity and inclusion efforts show signs of stalling after years of progress, according to a recent survey by the World Federation of Advertisers (WFA). It also found differences of opinion about inclusion efforts among different levels…
How Agency In-Housing Offerings like Omnicom’s TRKKN use Google Expertise as a Draw
August 22, 2023 | By Michael Bürgi Now that the threat to agencies of marketers in-housing some of their media-related work has been brought back down to defcon level five — where only a few years ago, some…
Adweek’s 2023 Media All Stars are Redefining Media Strategies and Expanding Audience Reach
This year’s Adweek Media All-Stars represent the variety of tasks media agencies are taking on in 2023. They’re navigating AI and its impact on media buying, and they’re mastering the constantly growing list of retail media networks.…
Omnicom’s New Beauty Co-Lab ‘Pioneers’ Fresh Agency Approach For L’Oreal
SALISBURY, Ct. — After it won the US media account for L’Oreal, Omnicom Media Group has set about making good on its pitch to the brand. Omnicom formed Beauty Co-Lab (BCL), a bespoke Omnicom Group unit for L’Oréal USA. In…
OMG’s PHD Tops Shortlist at the 2023 M&M Global Awards
Omnicom Media Group’s PHD network has topped the shortlist at the 2023 M&M Global Awards with 66 nominations across 24 categories. This is the second year in a row that PHD has led the shortlist. In total, PHD’s…
OMG’s Agency as a Platform Model
July 14, 2023 | By Olivia Morley In a recent sit-down with Adweek, OMG group and agency leadership discussed how our Agency as a Platform model is providing OMD, PHD and Hearts & Science with the large…
PHD US CEO Mike Solomon Named to the 2023 Campaign US 40 Over 40 List
July 13, 2023 | By Campaign US Staff --- Advertising is known for chasing youth, and that is reflected in the talent pool. With a median worker age of 39 years old in 2022, according to the Bureau of…
Under Armour names OMD global media AOR
July 13, 2023 | By Alison Weissbrot --- The sportswear brand’s account was previously held by Publicis Media. OMD has won Under Armour’s global media account, spanning the Americas and EMEA, Campaign US has learned. The account was…
OMD Worldwide Marks Sixth Consecutive #1 Ranking for Billings
NEW REPORT REVEALS OMNICOM MEDIA GROUP AGENCIES OUTPERFORMED IN 2022 OMD Worldwide Marks Sixth Consecutive #1 Ranking for Billings PHD and Hearts & Science Outpace the Industry for YOY Growth --- New York, NY (July 12, 2023)…
Omnicom Acquires Global Media Agency Ptarmigan for Deep Financial Services Expertise
Agency has more than 150 staff and £125m in billings July 11th, 2023 | By Gideon Spanier Ptarmigan Media, a UK-based global media agency that specialises in financial services clients, has sold to Omnicom after three decades…
OMG Chief Talent Experience Officer Kate King talks to AdAge about helping talent improve mental health
May 17, 2023 | By Lindsay Rittenhouse The pandemic sparked a focus on mental health in the ad business, an industry known for its churn-and-burn nature. But now with the shaky economy and increase in agency layoffs, along with…
OMG’s Kelly Metz explains the dynamic between clients and negotiators for the NYT’s report on the 2023 Upfronts
May 15, 2023 | By John Koblin As scores of marketers made their way to Radio City Music Hall on Monday morning for a major event hosted by NBCUniversal, they were greeted by dozens of striking writers…
Mike Solomon brings “ethos of challenging the status quo” to his new role as CEO of PHD US
May 12, 2023 | By Brian Bonilla PHD's U.S. CEO Catherine Sullivan is stepping down and will be replaced by the Omnicom agency’s U.S. Chief Operating Officer Mike Solomon. Sullivan took on the position in 2020 after serving as chief…
Megan Pagliuca talks to BeetTV about enabling diversity and empowering purpose
April 27, 2023 | By Robert Williams MIAMI – The United States is becoming more multicultural and diverse, pushing marketers to find ways to make their brands relevant to consumers such as younger people with growing spending…
Vans is the latest iconic brand to choose OMD as its global media partner
The AOR decision was made after a four-month review April 26, 2023 | By Brian Bonilla Vans has named OMD as its global media agency of record. The decision was made following a four-month review conducted internally by…
OMD Chief Investment Officer Stacey Larson talks about measurement, content and why Upfront still matters in the premiere episode of Digiday’s Future of TV special series
April 26, 2023 | By Tim Peterson The TV ad market has been on the verge of a tipping point for years. Traditional TV reach has been eroding, and ad-supported streaming viewership has been growing — and…
Digiday spotlights Omnicom’s partnership with Microsoft integrating ChatGPT into its Omni marketing orchestration platform
April 24, 2023 | By Antoinette Siu Agencies are moving beyond the generative artificial intelligence-produced text and art. Increasingly, their business focus is on technologies and partnerships using ChatGPT and content creator strategies. With growing interest in generative…
Hearts & Science, Canidae and Levi’s are Digiday’s Media Buying and Planning Awards winners in 2023
April 18, 2023 This year’s Digiday Media Buying and Planning Awards winners traversed a saturated media environment marked by several global crises spanning political, social and economic issues. To make their messages stand out, they needed to…
OMD Worldwide tops Campaign’s new business ranking for Q1 2023
April 18, 2023 | By Maria Iu Top-placed OMD registered 37 wins in January-February media table. OMD, Starcom and Spark Foundry all surpassed $1bn in billings in January-February to claim the top three places in 2023’s first…
Omnicom Media Group Ranked #1 For 2022 Incremental Billings Growth Among Global Media Management Groups
March 23, 2023 | Omnicom Media Group Connecting media, content and commerce, OMG added $2.5 billion in incremental billings, while also retaining 98% of existing clients OMG agencies OMD and PHD ranked #1 and #2 global, North American and USA networks OMG,…
Philips Switches $165m Global Media Account
Carat has been incumbent in Europe for nearly three decades. February 16, 2023 | By Arvind Hickman Philips Domestic Appliances has moved its global media account to Omnicom Media Group following a competitive review. OMG’s scope includes planning and…
Hearts & Science’s Bob Hunt Explains Why Programmatic Podcast Buying May Become More Prevalent in 2023
February 14, 2023 | By Sara Guaglione Despite improvements in podcast advertising that have made it easier to buy ads through programmatic channels, buyers are slow to adopt true programmatic podcast buying through a demand-side platform, according to buyers…
Jaguar Land Rover Changes Gear to Hearts & Science for Global Media Duties
The brief includes repositioning brands within Jaguar Land Rover as an all-electric luxury manufacturer from 2025. February 6, 2023 | By Arvind Hickman Jaguar Land Rover has awarded its global media account to Hearts & Science, following…
Media Buyers Confident in Spotify’s Ad Biz Despite Dawn Ostroff Departure
Published January 24, 2023 | By Brandon Doerrer Spotify is laying off 6% of its global workforce, which is just under 600 people, CEO Daniel Ek announced in an all-staff memo on Monday. Affected employees were…
OMD wins Burberry’s Global Media Account
The Omnicom agency will succeed Dentsu in 2023. By Arvind Hickman, Campaign Live. Published on December 16, 2022. British fashion house Burberry has appointed OMD to handle its global media planning and buying duties, following a competitive…
L’Oréal Awards $1 Billion Media Account to Omnicom Media Group
Wavemaker previously held the business and expanded its remit globally last year. By Brian Bonilla, Ad Age. Published on December 12, 2022. L'Oréal has chosen Omnicom Media Group as its U.S. media agency of record, the beauty…
Omnicom Media Group’s Florian Adamski on why he’s not worried about a potential recession
Almost a year into his tenure as global CEO of Omnicom Media Group (OMG), Florian Adamski (known by colleagues and friends as Flo) still has to force himself to stay above the fray of details and…
Omnicom to roll out Google tech consultancy across major markets
TRKKN expansion, which will include 9 new market launches over the next 2 months, comes shortly after founders depart.
Anand Chakravarthy to join Omnicom Media Group India as Chief Growth Officer
This story was originally published in Campaign India. Omnicom Media Group (OMG) India has appointed Anand Chakravarthy as its new chief growth officer. He will report to Kartik Sharma, group CEO of OMG India. Chakravarthy will use…
Ad Spending for Streaming Media Is Reaching Broad Scale: OMD’s George Manas
This story was originally published in Beet.TV. The rapid growth of the streaming media audience in the past few years has pushed marketers to look for opportunities to reach these viewers. Media companies are answering that demand…
OMD USA Elevates Former Global CSO Christina Hanson to CEO
This story was originally published in Adweek. Adweek 2022 Media All Star Christina “Chrissie” Hanson is stepping up to lead Omnicom Media Group agency OMD USA, replacing the agency’s previous CEO John Osborn. Hanson ascends to the role after…
Omnicom Media Group and Publicis Media Lead Forrester Agency Assessment
This story was originally published in Adweek. Omnicom Media Group (OMG) and Publicis Media emerged as industry leaders in Forrester’s latest media agency Wave report, receiving praise from analysts for their focus on integrating disciplines, their audience…
Omnicom to roll out Google tech consultancy across major markets
This story was originally published in Campaign. Omnicom Media Group (OMG) is rolling out its Google marketing consultancy to nine new markets — with further expansion planned later in the year — to meet brands’ growing dependence…
Omnicom Media Group Heads Home from Cannes with 39 Lions, the Media Network Crown, a New Global Consultancy and a Big Lead in Connected Commerce
With a combination of accolades and headline-making announcements, Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) was a dominant presence at the 2022 Cannes Lions International Festival of Creativity. On the…
Omnicom Media Group names Chloe Neo Singapore CEO
This story was originally published in Marketing Interactive. Omnicom Media Group (OMG) Singapore has promoted Chloe Neo to the role of CEO, effective immediately. According to OMG, Neo's promotion is an acknowledgment of her stellar track record…
OMG North America Names New CEO as Scott Hagedorn Departs
This story was originally published in Ad Age. Omnicom Media Group North America CEO Scott Hagedorn is leaving the company and will be succeeded by Ralph Pardo, CEO of its Hearts & Science unit. The appointment is…
Adweek Spotlights OMG’s Centers of Excellence – “The Driving Force Behind OMG’s New Expertise and Products”
This article was originally published by Adweek. Omnicom Media Group’s media agencies used to plan vertically by platform, but leaders at the agency specializing in influencer marketing realized that the old way of planning obscured the combined…
Omnicom Media Group Appoints Guy Marks as EMEA CEO
This article was originally published by Campaign. Omnicom Media Group (OMG) has appointed OMD’s Guy Marks as chief executive of its EMEA region as the media network splits its EMEA and APAC leadership. Marks will succeed Mike…
OMG’s Morning of Innovation: Top Tech Trends From CES 2022
This article was originally published by Adweek. Between mood-altering wearable devices and metaverse fashion, this year’s pared-down version of the Consumer Electronics Show still managed to feature plenty of the flashy glimpses into the future for which…
OMG CEO Florian Adamski and OMD CEO George Manas Detail What’s Next for OMG
This article was originally published by Adweek. An executive promotion this month triggered leadership changes within Omnicom’s media branches. Daryl Simm, the previous leader of Omnicom Media Group (know as OMG) was promoted to president and chief…
OMG Named Global Media Partner for British Airways
This article was originally published by Adweek. British Airways has appointed Omnicom Media Group as its new media and SEO partner following a full marketing services review. Omnicom starts work March 2022 All media planning and buying,…
‘Learn Fast in Order to Act Faster’: Q&A with OMG’s New Global CEO
This article was originally published by Digiday. Amidst a domino effect of promotions and hires across Omnicom last week, the new global CEO of Omnicom Media Group, Florian Adamski, took time to catch up with Digiday for…
Omnicom Media Group CEO Daryl Simm Elevated to President, COO of Omnicom Group with Florian Adamski Named CEO of OMG
This article was originally published by the Wall Street Journal. Ad giant Omnicom Group Inc. has promoted Daryl Simm, chief executive officer of the company’s media agency group, to the newly created role of president and chief operating…
Omnicom Media Group signs onto Disney’s new clean-room offering as it also launches a brand purpose initiative
Omnicom Media Group’s chief activation officer Megan Pagliuca, speaking on the last day of Digiday’s just-concluded Media Buying Summit in Miami, broke some news onstage, announcing a new brand purpose initiative as well as its status as…
OMD Named LegalZoom’s New Media Agency of Record
This article was originally published by Adweek. Fresh off a new partnership with the NBA, LegalZoom has picked OMD as its new media agency of record after placing its media account into a brand-run review in July.…
OMG Bags Chanel in Global Media Pitch Win
This article was originally published by Campaign. Chanel has awarded its global media-buying account to Omnicom after a competitive pitch, ending its relationship with WPP after close to 20 years. The Paris-based luxury fashion group is known…
OMG Boosts Performance Media Offering with Acquisition of Jump 450
Omnicom Media Group (OMG), a subsidiary of Omnicom Group (NYSE: OMC), today announced it has acquired Jump 450 Media, a performance marketing agency focused on customer acquisition for brands across the digital ecosystem. Jump 450 Media leverages…
Mercedes-Benz Consolidates Its Global Marketing Entirely With Omnicom Group
This article was originally published by Adweek. Mercedes-Benz is consolidating its global media, brand and performance marketing into one holding company, Omnicom Group, which beat out fellow incumbent Publicis Groupe for the account. To service the client,…
OMD Tops Global and EMEA Media Agency Ranking
This article was originally published by The Drum. In the latest report from leading independent and international research company Comvergence, Omnicom Media Group Agency OMD has been ranked the number one global and EMEA media agency based…
OMG UK Futures: Hit The Switch – The Future of Sustainable Business
We are in a climate emergency. The world is facing the biggest existentialist crisis in living memory. With 55% of consumers now believing brands play a more important role than even governments in creating a better future,…
OMG Research: General Consensus on the New Normal Is a Mix of ‘Meh’ and Cynicism
This article was originally published by Adweek. Shortly after the pandemic hit the U.S., many people made concessions and realized that what we were dealing with would have long-lasting effects. Now, as vaccines are more readily available…
PHD Singapore Named Marketing-Interactive’s Media Agency of the Year
This article was originally published by PHD Media. PHD Singapore struck Gold at Marketing-Interactive’s 2021 Agency of the Year Awards when they won Media Agency of the Year. PHD impressed the judging panel with their outstanding client…
PHD Wins Red Bull Media Assignment
This article was originally published by MediaPost. Red Bull has appointed Omnicom Media Group's PHD as its new media agency for North America, according to sources. Starcom USA, part of Publicis Media, had previously served as the…
Fredrik Eriksson Named CEO of OMG Sweden
This article was originally published by Dagens Media. Incoming OMG Sweden CEO Fredrik Eriksson and his predecessor, Ali Tajbakhsh Fredrik has been the CEO of OMD, which is Sweden's highest-ranked agency, for the past six years and…
Fuse Joins Forces With Unofficial Partner to Create a Podcast on the Value of Sport to Brands
In the first in a series of podcasts, OMG UK, Fuse & Unofficial Partner look at sport through a wide lens and asks some broad questions as to the value of sport to brand clients. The conversation…
OMG’ers Among the Campaign Media Week 30 Under 30 2021 Winners
Congratulations to this year’s Campaign Media Week 30 Under 30 winners. Well done to Oliver Braley, Senior Account Manager at Fuse and Ronil Rawal, Associate Planning Director at OMD UK, as well as Thai Nguyen, Senior Data…
Omnicom Media Group MENA Promotes Elda Choucair to CEO
Omnicom Media Group MENA has announced the promotion of Elda Choucair from COO to CEO. Elie Khouri will now concentrate on his role of Chairman and ensure a seamless transition at a time when the holding group…
Campaign Middle East’s Media Faces to Watch 2021
Campaign Middle East has highlighted the rising stars in the media industry with their annual Faces To Watch List. Here are the 21 OMGers across the MENA network who were featured. OMD Abd El-Rahman Bakry, Senior…
OMG APAC CEO, Tony Harradine, Talks to Exchange4Media
This article was originally published on Exchange4Media. Tony Harradine took charge as the CEO of Omnicom Media Group, APAC, in April last year. In a conversation with exchange4media, he talks about addressing over-dependence on global client relationships,…
Hearts & Science’s Megan Pagliuca and Nadalie Dias Among Adweek’s 2019 Media-All Stars
This article was originally published by Adweek. Consumer attention is fleeting, and only the bold and brave cut through the noise. To that end, media in all of its forms needs to work harder and smarter. This…
Hearts & Science Named Among Adweek Arc Award Honorees for 2018
This is excerpt is featured in an article originally published by Adweek. In advance of our inaugural Brand Challenge conference last month, we also launched the Adweek Intelligence Report, a new survey product we are rolling out…
Heart and Science’s Sharon Cullen Named Media Buyer of the Year by TVWeek
This article was originally published by TVWeek. In early September 1989, TV Guide’s annual Fall Preview edition hit the newsstands. One of the touted shows was the upcoming fall debut of “Cops” on Fox, a new kind…
Plans from Hearts & Science, OMD and PHD Named Among the Best of the Year by Adweek
This article is abbreviated; the complete article was originally published by Adweek In this ever-expanding brand marketing ecosystem, the challenge for advertisers to effectively reach their targeted audience calls for an audacious media plan. Sometimes it’s a…
OMG U.K.’s Sam Phillips Named One of Ad Age’s Women to Watch Europe 2018
This interview was originally published by Ad Age. Sam Phillips wasn't always outspoken. But 15 years ago, when her son was born with Down Syndrome, she realized that while many people know someone with a disability, it's…