Leadership & Impact

April 24, 2024 | By Olivia Morely mSix&Partners (now T&Pm) previously held the jeweler's account David Yurman invited Havas, IPG and PMG to compete for the business alongside PHD. The David Yurman Company has wrapped up a…

By Erika Wheless | April 23, 2024. The sandwich chain seeks specialized talent after parting ways with TRG This marks the first time Firehouse Subs has opted for a multi-agency approach. Firehouse Subs has opted for a multi-agency…

April 9, 2024 | By Campaign US Staff OMD USA is honored to be one of just five agencies showcased in the annual Campaign US Agency Performance Review for having demonstrated a healthy mix of new business…

By Parker Herren | April 09, 2024 Continued contraction of spend in TV as well as upticks in digital media persist The 2023 upfront was defined by the convergence of numerous hardships: economic uncertainty, the Hollywood strikes and continued questions…

By Michael Bürgi | April 8, 2024 Are those drumbeats in the distance? In many ways that makes sense because the upfront season is upon the industry — that time when linear TV ( the OG of the…

Omnicom Media Group Agency Added More than $1 Billon in New Business April 8, 2024 - As reported in the 2023 New Business Balance report from RECMA (the Research Company Evaluating the Media Agency Industry), Omnicom Media…

April 3, 2024 | Brian Steinberg The outsized audience for this week’s highly-watched women’s NCAA basketball match between Iowa and LSU may also have noticed that many of the commercials seen during the game belonged to AT&T,…

OMG’s Hearts & Science Tops Agency Network Ranking Group Sweeps the Network Rankings with All OMG Agencies Ranked in the Top Five New York, NY  (April 3, 2024) –  Omnicom Media Group (OMG), the media services division…

Lucia Moses | Mar 20, 2024 NBCUniversal is rolling out gen AI-driven ads that pinpoint people based on shows' emotional content. NBCU says its AI ads performed as much as 49% better than its previous targeting methods.…

Omnicom Media Group Agency Takes Top Slot in RECMA Diagnostics Report for Seventh Consecutive Edition, Reinforcing Its Lead in the Marketplace "OMD confirms its leadership, far ahead of its direct competitors" New York, NY (March 18, 2024)-…

March 5, 2024 | By Olivia Morley OMD and Playground xyz leaders offer perspectives on the attention economy. The so-called attention economy is fractured, and its leaders largely disagree about how and when publishers should guarantee attention to…

< January 31, 2024 | By Robert Williams LAS VEGAS – Alphabet Inc.’s Google this month began its long-planned effort to give people more control of their online privacy by limiting the use of tracking cookies in…

by Alison Weissbrot | January 31st, 2024 The retention continues a relationship that began in 2009. PHD has retained HP’s global media account in a competitive review, Campaign US has learned. The agency will continue to handle traditional…

  January 24, 2024 | By Robert Williams LAS VEGAS – Two of the biggest areas of advertising growth are influencer marketing and retail media networks, both of which promise to help brands break through the clutter…

January 17th, 2024 | By Robert Andrews LAS VEGAS – Social media have sped up the proliferation of cultural moments, transforming digital images into viral memes and turning everyday people into celebrities overnight. Marketers can participate in…

Michael Bürgi | January 12, 2024 Wrapping its blitz of moves with major social and commerce platforms to align the discovery, planning and measurement of marketing-driven influencer and creator content with other media channels, Omnicom is rolling…

Michael Bürgi | January 11, 2024 Omnicom’s made it a mission of sorts during CES 24 to cement partnerships and arrangements with the major social and commerce platforms around better use and measurement of influencers and creators…

Michael Bürgi | January 10, 2024 Omnicom today will unveil a collaboration with Google as it continues its string of multi-partner initiatives and partnerships announced at CES 24 to advance the planning and measurement of influencers and creator…

Michael Bürgi | January 9, 2024 The partnership follows an initial testing of proof-of-concept for audience-based planning for creator spend that matched audiences derived from Omnicom’s Omni orchestration platform and/or client first-party data to TikTok influencers. Though the agreement, Omnicom’s…

The annual Consumer Electronics Show in Las Vegas has grown far past its tech- and gadget-heavy roots, to the point where every agency holding company looks to plant its own flag around a certain topic. For Omnicom,…

SANTA MONICA, CA – Advertising agencies must continually disrupt their operations amid changes in technology, the media marketplace and consumer habits. For Mike Solomon, who in June 2023 became chief executive of Omnicom Media Group’s PHD USA, agency…

Brands will ‘go big’ as the big game ascends on the gambling and entertainment mecca, experts say December 12, 2023 | By Jon Springer No matter who competes in the game, the winner of Super Bowl LVIII is likely…

OMG agencies OMD, Hearts & Science and PHD wrap the year achieving historic trifecta atop the agency ranking  New York NY (December 20, 2023) – Omnicom Media Group (OMG), the media services division of Omnicom Group Inc.…

December 11, 2023 | By Michael Bürgi This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series…

November 30, 2023 | By Jessica Heygate EXCLUSIVE: Omnicom’s data and analytics division has devised a client support strategy after nearly doubling in size in the past year. Annalect, the data and analytics division of Omnicom, has…

Earning the best retention and win/loss ratio in the business, OMG adds $2.5 billion in net new business, matching its full-year 2022 total in the first nine months of 2023 OMG agencies OMD, Hearts & Science and…

November 16, 2023 | By Alison Weissbrot EXCLUSIVE: Campaign gets a sneak peek into OMG’s 2024 strategy and compares its “Agency as a Platform” model with other holding company offerings aimed at simplifying clients’ experience. As clients…

November 14, 2023 | By Jamie Lyons This story was originally published by WARC. Gaming is primed to cement its position in culture and across screens, but what trends should marketers be looking out for and leaning…

November 15, 2023 | By Aleda Stam OMG named Alex Siddall, Suhaila Hobba and Melissa Wisehart as chief media officers to its agencies in the last two months. Omnicom Media Group’s Hearts & Science USA has promoted…

October 30, 2023 | By Megan Graham Flywheel, part of Cannes Lions owner Ascential, aims to help brands sell on digital marketplaces such as Amazon. Advertising holding company Omnicom said it has agreed to acquire Flywheel Digital for a net…

Omnicom Media Group Agency Takes Top Slot in RECMA Diagnostics Report for Sixth Consecutive Edition, Widens Its Lead in the Marketplace  “OMD has no direct competitor today.”   New York, NY (October 27, 2023) - In the…

October 25, 2023 | By Jessica Heygate EXCLUSIVE: Omnicom Media Group is revitalizing the role across its agencies with the aim of better connecting its capabilities. PHD USA has hired MediaMonks’ Melissa Wisehart as chief media officer,…

Originally published by Adweek October 17, 2023 | Olivia Morely Holding company agencies sprawl, rife with redundancies and complexity that leave clients with questions. While some of its competitors execute mergers to tackle that challenge, Omnicom Media…

October 10, 2023 | By Olivia Morley GroupM's EssenceMediacom won the review, but a source told Adweek 'unforeseen operational concerns' hindered the transition. In late March this year, Richard Branson’s adults-only cruise line Virgin Voyages wrapped up a short…

Wrapping up a 12-week sprint of new business wins  that totaled $1.5 billion, Omnicom Media Group CEO Florian Adamski was a guest on the Campaign Chemistry podcast hosted by Campaign US editor Alison Weissbrot. Sitting down with…

To assess the current state of media planning and buying and to understand which channels clients are investing in now and where they will be spending in the future, Digiday+ Research collected responses from 111 agency participants…

Former Amazon Head of Digital Will Drive Holistic Investment Offer, Deliver Performance-Based Solutions for Biggest US Media Agency Posted by Omnicom Media Group | October 2, 2023 New York, NY (October 2, 2023) – Omnicom Media Group…

As published on Campaign. by Alison Weissbrot | September 27, 2023 Omnicom Media Group (OMG) has won the bulk of Uber’s global media business, the agency shared exclusively with Campaign US. The Omnicom-owned media network will service Uber…

London (September 21, 2023) -  Omnicom Media Group (OMG),  the media services division of Omnicom Group Inc. (NYSE: OMC) has named Laura Fenton CEO of OMG UK.  In her new role, Fenton - who has been CEO…

Allwyn has confirmed the appointment of Omnicom Media Group’s Hearts & Science as its media agency. The win coincides with Allwyn taking on the fourth National Lottery license, which starts in February 2024. Hearts & Science emerged victorious…

New York, NY (September 13, 2023) -  Omnicom Media Group (OMG),  the media services division of Omnicom Group Inc. (NYSE: OMC) has named  Dan Clays CEO of OMG  EMEA.  In his new role, Clays -  who has…

Originally posted by Campaign By Shauna Lewis | September 4, 2023 Campaign first reported on the review in October 2022. Omnicom Media Group will retain HSBC’s global media planning and buying account, following a pitch process which…

Originally published by Campaign.com By Alison Weissbrot | September 01, 2023 The Omnicom Media Group agency is expanding its relationship with the skincare multinational from the U.S. and Asia effective January 2024. Beiersdorf has selected Omnicom Media…

New York, NY | September 5, 2023 Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) today announced  OMG CEO EMEA  Guy Marks will succeed Philippa Brown as CEO  of PHD Worldwide.…

Originally published by Campaign US By Jessica Heygate | August 22, 2023 EXCLUSIVE: Research by Omnicom Media Group and Snapchat finds that AR filters and lenses are alienating diverse users by misgendering them or removing their defining features.…

 Diversity and inclusion efforts show signs of stalling after years of progress, according to a recent survey by the World Federation of Advertisers (WFA). It also found differences of opinion about inclusion efforts among different levels…

August 22, 2023 | By Michael Bürgi Now that the threat to agencies of marketers in-housing some of their media-related work has been brought back down to defcon level five — where only a few years ago, some…

This year’s Adweek Media All-Stars represent the variety of tasks media agencies are taking on in 2023. They’re navigating AI and its impact on media buying, and they’re mastering the constantly growing list of retail media networks.…

Omnicom Media Group’s PHD network has topped the shortlist at the 2023 M&M Global Awards with 66 nominations across 24 categories. This is the second year in a row that PHD has led the shortlist.  In total, PHD’s…

July 14, 2023 | By Olivia Morley In a recent sit-down with Adweek, OMG group and agency leadership discussed how our Agency as a Platform model is providing OMD, PHD and Hearts & Science with the large…

July 13, 2023 | By Campaign US Staff --- Advertising is known for chasing youth, and that is reflected in the talent pool. With a median worker age of 39 years old in 2022, according to the Bureau of…

July 13, 2023 | By Alison Weissbrot --- The sportswear brand’s account was previously held by Publicis Media. OMD has won Under Armour’s global media account, spanning the Americas and EMEA, Campaign US has learned. The account was…

NEW REPORT REVEALS OMNICOM MEDIA GROUP AGENCIES OUTPERFORMED IN 2022 OMD Worldwide Marks Sixth Consecutive #1 Ranking for Billings PHD and Hearts & Science Outpace the Industry for YOY Growth --- New York, NY (July 12, 2023)…

Agency has more than 150 staff and £125m in billings July 11th, 2023 | By Gideon Spanier Ptarmigan Media, a UK-based global media agency that specialises in financial services clients, has sold to Omnicom after three decades…

May 17, 2023 | By Lindsay Rittenhouse The pandemic sparked a focus on mental health in the ad business, an industry known for its churn-and-burn nature. But now with the shaky economy and increase in agency layoffs, along with…

May 15, 2023 | By John Koblin As scores of marketers made their way to Radio City Music Hall on Monday morning for a major event hosted by NBCUniversal, they were greeted by dozens of striking writers…

May 12, 2023 | By Brian Bonilla PHD's U.S. CEO Catherine Sullivan is stepping down and will be replaced by the Omnicom agency’s U.S. Chief Operating Officer Mike Solomon. Sullivan took on the position in 2020 after serving as chief…

April 27, 2023 | By Robert Williams MIAMI – The United States is becoming more multicultural and diverse, pushing marketers to find ways to make their brands relevant to consumers such as younger people with growing spending…

The AOR decision was made after a four-month review April 26, 2023 | By Brian Bonilla Vans has named OMD as its global media agency of record. The decision was made following a four-month review conducted internally by…

April 26, 2023 | By Tim Peterson The TV ad market has been on the verge of a tipping point for years. Traditional TV reach has been eroding, and ad-supported streaming viewership has been growing — and…

April 24, 2023 | By Antoinette Siu Agencies are moving beyond the generative artificial intelligence-produced text and art. Increasingly, their business focus is on technologies and partnerships using ChatGPT and content creator strategies. With growing interest in generative…

April 18, 2023 This year’s Digiday Media Buying and Planning Awards winners traversed a saturated media environment marked by several global crises spanning political, social and economic issues. To make their messages stand out, they needed to…

April 18, 2023 | By Maria Iu Top-placed OMD registered 37 wins in January-February media table. OMD, Starcom and Spark Foundry all surpassed $1bn in billings in January-February to claim the top three places in 2023’s first…

March 23, 2023 | Omnicom Media Group Connecting media, content and commerce, OMG added $2.5 billion in incremental billings, while also retaining 98% of existing clients OMG agencies OMD and PHD ranked #1 and #2 global, North American and USA networks OMG,…

Carat has been incumbent in Europe for nearly three decades. February 16, 2023 | By Arvind Hickman Philips Domestic Appliances has moved its global media account to Omnicom Media Group following a competitive review. OMG’s scope includes planning and…

February 14, 2023 | By Sara Guaglione Despite improvements in podcast advertising that have made it easier to buy ads through programmatic channels, buyers are slow to adopt true programmatic podcast buying through a demand-side platform, according to buyers…

The brief includes repositioning brands within Jaguar Land Rover as an all-electric luxury manufacturer from 2025. February 6, 2023 | By Arvind Hickman Jaguar Land Rover has awarded its global media account to Hearts & Science, following…

Published January 24, 2023 | By Brandon Doerrer   Spotify is laying off 6% of its global workforce, which is just under 600 people, CEO Daniel Ek announced in an all-staff memo on Monday. Affected employees were…

  Almost a year into his tenure as global CEO of Omnicom Media Group (OMG), Florian Adamski (known by colleagues and friends as Flo) still has to force himself to stay above the fray of details and…

TRKKN expansion, which will include 9 new market launches over the next 2 months, comes shortly after founders depart.

This story was originally published in Beet.TV. The rapid growth of the streaming media audience in the past few years has pushed marketers to look for opportunities to reach these viewers. Media companies are answering that demand…

This story was originally published in Adweek. Omnicom Media Group (OMG) and Publicis Media emerged as industry leaders in Forrester’s latest media agency Wave report, receiving praise from analysts for their focus on integrating disciplines, their audience…

This story was originally published in Campaign. Omnicom Media Group (OMG) is rolling out its Google marketing consultancy to nine new markets — with further expansion planned later in the year — to meet brands’ growing dependence…

This story was originally published in Marketing Interactive.  Omnicom Media Group (OMG) Singapore has promoted Chloe Neo to the role of CEO, effective immediately. According to OMG, Neo's promotion is an acknowledgment of her stellar track record…

This story was originally published in Ad Age.  Omnicom Media Group North America CEO Scott Hagedorn is leaving the company and will be succeeded by Ralph Pardo, CEO of its Hearts & Science unit. The appointment is…

This article was originally published by Adweek. Omnicom Media Group’s media agencies used to plan vertically by platform, but leaders at the agency specializing in influencer marketing realized that the old way of planning obscured the combined…

This article was originally published by Campaign. Omnicom Media Group (OMG) has appointed OMD’s Guy Marks as chief executive of its EMEA region as the media network splits its EMEA and APAC leadership. Marks will succeed Mike…

This article was originally published by Adweek. Between mood-altering wearable devices and metaverse fashion, this year’s pared-down version of the Consumer Electronics Show still managed to feature plenty of the flashy glimpses into the future for which…

This article was originally published by Adweek. An executive promotion this month triggered leadership changes within Omnicom’s media branches. Daryl Simm, the previous leader of Omnicom Media Group (know as OMG) was promoted to president and chief…

This article was originally published by Adweek. British Airways has appointed Omnicom Media Group as its new media and SEO partner following a full marketing services review. Omnicom starts work March 2022 All media planning and buying,…

This article was originally published by Digiday. Amidst a domino effect of promotions and hires across Omnicom last week, the new global CEO of Omnicom Media Group, Florian Adamski, took time to catch up with Digiday for…

This article was originally published by the Wall Street Journal. Ad giant Omnicom Group Inc. has promoted Daryl Simm, chief executive officer of the company’s media agency group, to the newly created role of president and chief operating…

Omnicom Media Group’s chief activation officer Megan Pagliuca, speaking on the last day of Digiday’s just-concluded Media Buying Summit in Miami, broke some news onstage, announcing a new brand purpose initiative as well as its status as…

This article was originally published by Adweek. Fresh off a new partnership with the NBA, LegalZoom has picked OMD as its new media agency of record after placing its media account into a brand-run review in July.…

This article was originally published by Campaign. Chanel has awarded its global media-buying account to Omnicom after a competitive pitch, ending its relationship with WPP after close to 20 years. The Paris-based luxury fashion group is known…

Omnicom Media Group (OMG), a subsidiary of Omnicom Group (NYSE: OMC), today announced it has acquired Jump 450 Media, a performance marketing agency focused on customer acquisition for brands across the digital ecosystem. Jump 450 Media leverages…

This article was originally published by Adweek. Mercedes-Benz is consolidating its global media, brand and performance marketing into one holding company, Omnicom Group, which beat out fellow incumbent Publicis Groupe for the account. To service the client,…

This article was originally published by The Drum. In the latest report from leading independent and international research company Comvergence, Omnicom Media Group Agency OMD has been ranked the number one global and EMEA media agency based…