Expanding E-Commerce Opportunities


Newer Video Ad Formats Compress Purchase Funnel: OMD’s Georgina Thomson

March 13, 2023

March 13, 2023 | BY ROBERT WILLIAMS SAN JUAN, Puerto Rico – The television audience is growing more fragmented as viewers divide their time among a wider selection of streaming platforms and connected devices. The growth in streaming also is driving greater experimentation with ad formats, including those that give viewers a way to respond quickly and easily. “There’s really a lot of different units that are coming into play as well right now. We’re seeing interactive units, whether it’s QR codes or shoppable units as well,” Georgina Thomson, head of programmatic at Omnicom’s OMD USA, said in this interview at the…

Omnicom Transact’s Keiko Osada on the State of Retail (Media) in 2023 (Video)

January 27, 2023

January 27, 2023 | By Jeff Minsky One thing is certain in a year of uncertainty: the ever-changing retail and consumer shopping habits will dominate marketing discussions. The evolution of the shopping experience, driven by an incredible array of technological advancements, will be part of those conversations. The growing retail media business, with its first-party data and rapid expansion of players, is a beacon of light in the hazy mist of our current economic climate -- when media budget cuts are de rigueur (at least through Q1). The velocity of change in the retail sector can be overwhelming for marketers. That's why Omnicom created…

Omnicom Media Group and Albertsons partner on targeting and measuring CTV via The Trade Desk

January 6, 2023

The electronics show is back in Las Vegas, and there are some serious subjects the ad industry needs to hash out By Michael Burgi, Digiday. Published on January 5, 2023. As if to prove commerce media will play a more central role than ever before in the media investment strategies of marketers, Omnicom Media Group (OMG) will announce at the Consumer Electronics Show in Las Vegas an exclusive partnership it struck with Albertsons Media Collective, Digiday has learned. The partnership enables access to the media agency network’s inventory via The Trade Desk’s platform, using the grocery giant’s shopper database to…

The Adweek 50: Honoring Media, Marketing and Tech’s Indispensable Behind-the-Scenes Stars

November 14, 2022

Behind every successful brand—and its CEO—stands the person who keeps the organization running smoothly and efficiently. That’s why we dedicate our Adweek 50 award every year to those working behind the scenes to drive growth in big ways at their respective companies, bringing recognition to those who may be overlooked today but will be running the show tomorrow. This year, we went beyond the CMOs, CEOs, chairmen and founders of the industry to showcase a host of C-suite and vp-level positions in creative divisions such as culture and capabilities, data privacy, supply and demand, and the electric vehicle ecosystem. In…

Omnicom Media Group Outperforms in Forrester’s Evaluation of Global Media Services

August 2, 2022

Omnicom Media Group (OMG) received the strongest current offering score in Forrester Research's recently released analysis of global media services. The holding company, which includes media agencies, OMD, PHD and Hearts & Science, led in six different evaluated areas: retail media, commerce, audience intelligence capabilities, optimization, innovation road map and operations automation. The report, "The Forrester Wave: Global Media Management Services," evaluated seven global media groups. Among them, Omnicom Media Group and Publicis Media were the only two named as a "Leader," and newly formed Stagwell Media Group entered the evaluation as a "Contender." The report comes at a time…