Originally posted by Adweek By Bill Bradley & Mollie Cahillane | August 14, 2023 The latest strides in shoppable TV are all about “remote” possibilities—meaning, now consumers can browse and buy using only their remote controls. For instance, Roku’s recently expanded partnership with Shopify allows viewers to check out from the TV by simply clicking “OK.” And Peacock’s Must ShopTV utilizes AI to allow consumers to purchase their favorite on-screen items from NBCUniversal content. “Everybody’s very excited about the reality that we’re using smart TVs to enable full-funnel activity because it is basically another computer in the house with a gorgeous screen,” said Kelly Metz, managing…

Albertsons is proposing retail media networks adopt a host of IAB standards. June 23, 2023 | By Jack Neff Albertsons is proposing a standardization framework to improve transparency in retail media, with Omnicom Media Group, Unilever, Pinterest and R3 backing the idea. An outline of the framework is to be unveiled at an event at the Cannes Lions International Festival of Creativity today. The idea is to create common definitions and standards among retail media networks (RMNs) for metrics such as return on ad spending, clicks, conversions and conversion rate, new-to-brand customers, incremental sales, customer lifetime value and third-party measurement. Albertsons is also proposing…

June 19, 2023 | By Michael Bürgi As it did last year, Omnicom is blitzing Cannes Lions with a series of moves and partnerships that aim to cement its place as a leader among agency holding companies in commerce media. Digiday has gotten inside access to four of these developments. At Cannes Lions today, Omnicom is formally launching Omni Commerce, a connected commerce orchestration solution that incorporates tools, technology and data but also leverages e-commerce and retail partnerships it has in place today and plans to strike in the future. Omni Commerce essentially creates a solution (that’s available to all…

June 12, 2023 | By Michael Bürgi Can open-exchange or open marketplace programmatic ever overcome its reputation as a muddled and confusing source of low-quality inventory that can land a media buyer’s client in the wrong place? Is its main attraction simply the fact that its cost-per-reach is much lower than private marketplaces (PMPs) that often lack the scale one can get on the open market? Or, is there a middle way, as a few sources described, of “auction packages” that represent a blend of both options? Digiday surveyed several programmatic experts at holding companies and independent agencies to find…

June 15, 2023 | By Allison Schiff Criteo wants to be an advertiser’s one-stop shop for, well, shopping. On Tuesday, Criteo released a supply-side platform out of beta called Commerce Grid specifically for buyers and sellers of commerce media. It’s available in the US, with other markets to come later this year. Omnicom Media Group is Criteo’s launch partner. The SSP is housed within Criteo’s broader commerce media suite of products, which includes a monetization platform, a customer acquisition and retention solution and a demand-side platform, Commerce Max, set to fully launch in September. Criteo was already working on a…

Originally posted by Adweek By Bill Bradley & Mollie Cahillane | August 14, 2023 The latest strides in shoppable TV are all about “remote” possibilities—meaning, now consumers can browse and buy using only their remote controls. For instance, Roku’s recently expanded partnership with Shopify allows viewers to check out from the TV by simply clicking “OK.” And Peacock’s Must ShopTV utilizes AI to allow consumers to purchase their favorite on-screen items from NBCUniversal content. “Everybody’s very excited about the reality that we’re using smart TVs to enable full-funnel activity because it is basically another computer in the house with a gorgeous screen,” said Kelly Metz, managing…

Albertsons is proposing retail media networks adopt a host of IAB standards. June 23, 2023 | By Jack Neff Albertsons is proposing a standardization framework to improve transparency in retail media, with Omnicom Media Group, Unilever, Pinterest and R3 backing the idea. An outline of the framework is to be unveiled at an event at the Cannes Lions International Festival of Creativity today. The idea is to create common definitions and standards among retail media networks (RMNs) for metrics such as return on ad spending, clicks, conversions and conversion rate, new-to-brand customers, incremental sales, customer lifetime value and third-party measurement. Albertsons is also proposing…

June 19, 2023 | By Michael Bürgi As it did last year, Omnicom is blitzing Cannes Lions with a series of moves and partnerships that aim to cement its place as a leader among agency holding companies in commerce media. Digiday has gotten inside access to four of these developments. At Cannes Lions today, Omnicom is formally launching Omni Commerce, a connected commerce orchestration solution that incorporates tools, technology and data but also leverages e-commerce and retail partnerships it has in place today and plans to strike in the future. Omni Commerce essentially creates a solution (that’s available to all…

June 12, 2023 | By Michael Bürgi Can open-exchange or open marketplace programmatic ever overcome its reputation as a muddled and confusing source of low-quality inventory that can land a media buyer’s client in the wrong place? Is its main attraction simply the fact that its cost-per-reach is much lower than private marketplaces (PMPs) that often lack the scale one can get on the open market? Or, is there a middle way, as a few sources described, of “auction packages” that represent a blend of both options? Digiday surveyed several programmatic experts at holding companies and independent agencies to find…

June 15, 2023 | By Allison Schiff Criteo wants to be an advertiser’s one-stop shop for, well, shopping. On Tuesday, Criteo released a supply-side platform out of beta called Commerce Grid specifically for buyers and sellers of commerce media. It’s available in the US, with other markets to come later this year. Omnicom Media Group is Criteo’s launch partner. The SSP is housed within Criteo’s broader commerce media suite of products, which includes a monetization platform, a customer acquisition and retention solution and a demand-side platform, Commerce Max, set to fully launch in September. Criteo was already working on a…