Albertsons is proposing retail media networks adopt a host of IAB standards. June 23, 2023 | By Jack Neff Albertsons is proposing a standardization framework to improve transparency in retail media, with Omnicom Media Group, Unilever, Pinterest and R3 backing the idea. An outline of the framework is to be unveiled at an event at the Cannes Lions International Festival of Creativity today. The idea is to create common definitions and standards among retail media networks (RMNs) for metrics such as return on ad spending, clicks, conversions and conversion rate, new-to-brand customers, incremental sales, customer lifetime value and third-party measurement. Albertsons is also proposing…

June 22, 2023 | By Michael Bürgi Fresh off announcing a sales-side platform called Commerce Grid together a week ago, Omnicom Media Group and commerce media company Criteo are collaborating on a data and clean-room partnership enabled by InfoSum, Digiday has learned. OMG and Criteo, using InfoSum’s clean-room tech, will match audience data from Omni (Omnicom’s open source operating system) and first-party data from clients with Criteo’s shopping intent insights generated from some 750 million daily active users to achieve maximum precision and efficiency — all within the bounds of privacy safety. Both parties say it’s the first time an…

June 21, 2023 | By Michael Bürgi Building on an initial partnership they announced back in January at CES, Omnicom Media Group and Albertsons Media Collective are escalating their relationship around investing in connected TV, Digiday has learned. It’s a continuation of a series of deals Omnicom and its units are unveiling this week at Cannes Lions to attempt to cement its position as a leading holding company active in commerce media. This deal, which the companies announced this morning at Cannes Lions, centers around multi-party clean-room technology that allows for multiple data streams to be melded in order to power enhanced cross-channel video…

June 20, 2023 | By Michael Bürgi Continuing its rollout of new partnerships and collaborations in the commerce media space that it’s announcing at Cannes Lions this week, Digiday has learned that Omnicom Media Group has partnered with Uber Advertising on a data collaboration that will let the media agency network serve up its clients’ advertising using Uber’s mobility and delivery signals. It’s the first partnership with an agency holding company that Uber has struck to date. The pact kicks off in the U.S., but according to Dr. Mark Gether, Uber Advertising’s general manager, it’s expected to expand to include…

June 19, 2023 | By Michael Bürgi As it did last year, Omnicom is blitzing Cannes Lions with a series of moves and partnerships that aim to cement its place as a leader among agency holding companies in commerce media. Digiday has gotten inside access to four of these developments. At Cannes Lions today, Omnicom is formally launching Omni Commerce, a connected commerce orchestration solution that incorporates tools, technology and data but also leverages e-commerce and retail partnerships it has in place today and plans to strike in the future. Omni Commerce essentially creates a solution (that’s available to all…

Albertsons is proposing retail media networks adopt a host of IAB standards. June 23, 2023 | By Jack Neff Albertsons is proposing a standardization framework to improve transparency in retail media, with Omnicom Media Group, Unilever, Pinterest and R3 backing the idea. An outline of the framework is to be unveiled at an event at the Cannes Lions International Festival of Creativity today. The idea is to create common definitions and standards among retail media networks (RMNs) for metrics such as return on ad spending, clicks, conversions and conversion rate, new-to-brand customers, incremental sales, customer lifetime value and third-party measurement. Albertsons is also proposing…

June 22, 2023 | By Michael Bürgi Fresh off announcing a sales-side platform called Commerce Grid together a week ago, Omnicom Media Group and commerce media company Criteo are collaborating on a data and clean-room partnership enabled by InfoSum, Digiday has learned. OMG and Criteo, using InfoSum’s clean-room tech, will match audience data from Omni (Omnicom’s open source operating system) and first-party data from clients with Criteo’s shopping intent insights generated from some 750 million daily active users to achieve maximum precision and efficiency — all within the bounds of privacy safety. Both parties say it’s the first time an…

June 21, 2023 | By Michael Bürgi Building on an initial partnership they announced back in January at CES, Omnicom Media Group and Albertsons Media Collective are escalating their relationship around investing in connected TV, Digiday has learned. It’s a continuation of a series of deals Omnicom and its units are unveiling this week at Cannes Lions to attempt to cement its position as a leading holding company active in commerce media. This deal, which the companies announced this morning at Cannes Lions, centers around multi-party clean-room technology that allows for multiple data streams to be melded in order to power enhanced cross-channel video…

June 20, 2023 | By Michael Bürgi Continuing its rollout of new partnerships and collaborations in the commerce media space that it’s announcing at Cannes Lions this week, Digiday has learned that Omnicom Media Group has partnered with Uber Advertising on a data collaboration that will let the media agency network serve up its clients’ advertising using Uber’s mobility and delivery signals. It’s the first partnership with an agency holding company that Uber has struck to date. The pact kicks off in the U.S., but according to Dr. Mark Gether, Uber Advertising’s general manager, it’s expected to expand to include…

June 19, 2023 | By Michael Bürgi As it did last year, Omnicom is blitzing Cannes Lions with a series of moves and partnerships that aim to cement its place as a leader among agency holding companies in commerce media. Digiday has gotten inside access to four of these developments. At Cannes Lions today, Omnicom is formally launching Omni Commerce, a connected commerce orchestration solution that incorporates tools, technology and data but also leverages e-commerce and retail partnerships it has in place today and plans to strike in the future. Omni Commerce essentially creates a solution (that’s available to all…