Orchestrating Data to Deliver Better Outcomes

By Mollie Cahillane, Adweek Omnicom Media Group will be the first agency to team up with TelevisaUnivision to leverage its Hispanic household data graph. Top line  The data graph will integrate with OMG’s identity solution, Omni ID, through a privacy-oriented clean room technology and work to power its targeting, optimization and measurement for always on activation across the entirety of its brands. Between the lines The company believes that the data will allow brands to expand reach and resonance with the U.S. Hispanic population. “At launch we were clear that TelevisaUnivision’s Hispanic household data graph was built for activation, and…

Behind every successful brand—and its CEO—stands the person who keeps the organization running smoothly and efficiently. That’s why we dedicate our Adweek 50 award every year to those working behind the scenes to drive growth in big ways at their respective companies, bringing recognition to those who may be overlooked today but will be running the show tomorrow. This year, we went beyond the CMOs, CEOs, chairmen and founders of the industry to showcase a host of C-suite and vp-level positions in creative divisions such as culture and capabilities, data privacy, supply and demand, and the electric vehicle ecosystem. In…

  Almost a year into his tenure as global CEO of Omnicom Media Group (OMG), Florian Adamski (known by colleagues and friends as Flo) still has to force himself to stay above the fray of details and increasing complexity of the modern media agency business. He confesses to always being a meticulous detail guy, but having 22,000 employees worldwide, and 380 different specialties all ultimately reporting to him, necessitates stepping back from the granular day-to-day of his remit. Most recently the CEO of OMD Worldwide (part of OMG) and before that head of OMG Germany, Adamski worries less today about…

TRKKN expansion, which will include 9 new market launches over the next 2 months, comes shortly after founders depart.

A seasonal retailer is scrambling to advertise a new Mother’s Day promotion. The company only has two weeks to make sure its creative hits the spot with its target audience, but lacks both the time to conduct qualitative research and the money to broadcast ads that don’t work. Enter Video Creative Intel, a tool from Omnicom Group’s data and analytics division Annalect. Using machine learning and artificial intelligence, powered both by Annalect’s propriety data sets, Google’s data and a client’s own metrics, Video Creative Intel helps marketers know which creative is most effective before a campaign launches. It also helps…