Advertisers Once Again Try to Crack Open the Secret Sauce of Platforms, This Time With a Savvier Touch

By Seb Joseph, Michael Bürgi and Ronan Shields  | June 14, 2024 Advertisers once again try to crack open the secret sauce...

June 14, 2024

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Omnicom Media Group Clients Outperform in ANA’s Transparency Study

Best practices and partnerships made OMG clients stand-outs in 21-marketer study of programmatic media supply chain New York,...

January 5, 2024

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Omnicom Media Group’s CASA efforts in CTV take a step forward with NBCU partnership

In the fourth and final leg of its push to overcome the challenges to effective investment in media...

October 19, 2023

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Omnicom Media Group Makes its Bid to Determine Incrementality in Retail Media via its CASA Effort

If there’s one area that constantly keeps media agencies on their toes — no, for once the answer...

October 18, 2023

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Omnicom Media Group aligns with SSPs through its CASA initiative to fight fraud and MFA abuse

Michael Bürgi | October 17, 2023 Continuing its Advertising Week-related rollout of efforts to better define standards and create...

October 17, 2023

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CASA

Omnicom Media Group’s Council on Accountability and Standards in Advertising (CASA) is a collaboration of OMG agencies, clients,...

October 16, 2023

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Omnicom Media Group tackles standards across the media spectrum, starting with social

Originally published by Digiday Michael Bürgi | October 16, 2023 Anyone paying attention to what’s been going on in...

October 16, 2023

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The MFA Uproar Puts Curation of Programmatic Advertising in the Spotlight

Originally published by Digiday By Seb Joseph | August 28, 2023 2023 was meant to be the year...

August 28, 2023

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CTV Buyers Are Still Struggling to Know Where Their Ads Ran

Since the Covid-19 pandemic, streaming television has been perhaps the hottest realm of digital media; however, its sought-after...

August 8, 2023

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OMG’s Ryan Eusanio helps Adweek assess progress in signal standardization

By Catherine Perloff While the writers strike is dampening this year’s splashy TV upfronts, media buyers have reason to...

May 16, 2023

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OMG NA Chief Investment Officer Geoff Calabrese defines the impact of Nielsen’s big data delay

 By Alyssa Boyle Nielsen’s mission to regain the industry’s trust isn’t going all that well. The Media Rating Council...

May 1, 2023

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Ad Buyers Press for CTV Transparency as Alcohol and Casino Ads Found on Children’s Shows

By Catherine Perloff Research from GumGum coincides with mounting buyer pressure. Ahead of the upfront season, buyers are still grappling with...

March 9, 2023

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Nielsen and Rivals Get New Guidelines from Industry for 2024 Upfronts

By Jack Neff and Parker Herren. The U.S. Joint Industry Committee, led by media companies, has issued a new set...

March 6, 2023

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OMG’s Geoff Calabrese Tells Digiday About the Joint Industry Committee’s Aggressive Goal

Geoff Calabrese, Chief Investment Officer, Omnicom Media Group, sits down with Digiday to discuss the Joint Industry Committee's...

February 13, 2023

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TikTok Grabs More Ad Dollars, as Marketers Look to Attract Gen Z and Millennials

Snack-bar maker Kind earlier this year enlisted the help of geo-targeted TikTok ads and TikTok influencers to help...

June 21, 2022

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Advertisers Want the Process of Buying CTV to Feel More Like Traditional TV

Tech companies, cross-industry groups and trade bodies are all trying to figure out connected TV’s teething problems. Last...

February 7, 2022

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Facebook gives advertisers contextual brand safety controls in the NewsFeed

Meta (the company formerly known as Facebook) is giving brands more control over where their ads appear in...

November 19, 2021

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Media Buying Briefing: How messed up is the CTV marketplace? Bad enough that efforts are being made to fix it

If you’re in the content or marketing business, you can’t go an hour, much less a day, without...

November 1, 2021

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Facebook’s outage frustrates advertisers heading into the holiday season.

For more than five hours on Monday, while Facebook and Instagram were dark, David Herrmann fretted about ads....

October 5, 2021

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OMG UK joins The Conscious Advertising Network

We are delighted to announce that OMG UK has joined The Conscious Advertising Network (CAN). Ethics in the...

August 3, 2021

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Can This Relationship Be Saved? Big Tech and Big Advertisers Talk It Over.

For years, companies have complained that they pay good money for online ads, only to see them end...

August 19, 2020

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