E-Commerce
Media Buying In 2024 — How TV Investment Strategies Are Involving
By Parker Herren | February 26, 2024. AI, data and streaming have created new complexities for TV buyers The phrase “content is king” is certainly no longer as true as it was in the heyday of “Must See…
Why Home Depot is Evolving it’s Media Strategy, Starting with Branded Content
November 1, 2023 | By Parker Herren Spooky season begone! As consumers are packing up their pumpkins, retail brands have already begun to deck their halls with holiday goods as the fight for seasonal shoppers creeps continually…
Omnicom Buys E-Commerce Shop Flywheel Digital for $835 Million
October 30, 2023 | By Megan Graham Flywheel, part of Cannes Lions owner Ascential, aims to help brands sell on digital marketplaces such as Amazon Advertising holding company Omnicom said it has agreed to acquire Flywheel Digital for…
From a Black Friday NFL Game to QR Code Effectiveness, the Industry Is Tuning In to Shoppable TV
Originally posted by Adweek By Bill Bradley & Mollie Cahillane | August 14, 2023 The latest strides in shoppable TV are all about “remote” possibilities—meaning, now consumers can browse and buy using only their remote controls. For instance, Roku’s recently…
Flo Adamski tells us how retail media is becoming part of every client’s media plan as they realize the ability to reach people through broadcast is vanishing
Originally posted by The Drum By Sam Bradley | August 17, 2023 After a period of relative quiescence, Omnicom Media Group (OMG) has spent the summer adding agency firepower to its networks, establishing footholds in key verticals and new…
Omnicom Expands Connected Commerce and Retail Media Footprint with Acquisition of Brazilian-based Agencies Outpromo and Global Shopper
New York and Sao Paolo (July 27, 2023) - Omnicom (NYSE: OMC) today announced its media services division, Omnicom Media Group, has acquired Outpromo and Global Shopper, two of Brazil’s leading connected commerce and retail media agencies.…
OMG stands with Albertsons Media Collective in advocating for retail media network standards
Albertsons is proposing retail media networks adopt a host of IAB standards. June 23, 2023 | By Jack Neff Albertsons is proposing a standardization framework to improve transparency in retail media, with Omnicom Media Group, Unilever, Pinterest…
OMG wraps its 2023 Cannes Commerce blitz with a Criteo and Infosum partnership
June 22, 2023 | By Michael Bürgi Fresh off announcing a sales-side platform called Commerce Grid together a week ago, Omnicom Media Group and commerce media company Criteo are collaborating on a data and clean-room partnership enabled…
OMG and Albertson Media Collective partner to enable cross-channel video planning and attribution
June 21, 2023 | By Michael Bürgi Building on an initial partnership they announced back in January at CES, Omnicom Media Group and Albertsons Media Collective are escalating their relationship around investing in connected TV, Digiday has learned. It’s…
Cannes Lions 2023: Uber Partnership Announcement with Megan Pagliuca
Megan Pagliuca, Chief Activation Officer, expands on the benefits of Omnicom Media Group's recently announced partnership with Uber, the first partnership established between Uber and a holding company. "We have a unique data collaboration where we're able…
Cannes Lions 2023: The Launch of Omni Commerce with Clarissa Season, Frank Kochenash and Dru Sil
Clarissa Season, Global Head of Experience at Annalect, is joined by Frank Kochenash, CEO of Transact and Dru Sil, Global Commerce Product Lead at Annalect. The conversation brought to the light the fragmentation of the commerce landscape…
OMG Kicks Off Its 2023 Cannes Commerce Blitz with the Launch of Omni Commerce, the Industry’s First Connected Commerce Orchestration Solution
June 19, 2023 | By Michael Bürgi As it did last year, Omnicom is blitzing Cannes Lions with a series of moves and partnerships that aim to cement its place as a leader among agency holding companies…
OMG Partners With Criteo for Launch of Commerce SSP
June 15, 2023 | By Allison Schiff Criteo wants to be an advertiser’s one-stop shop for, well, shopping. On Tuesday, Criteo released a supply-side platform out of beta called Commerce Grid specifically for buyers and sellers of…
Shoppable TV Excites PHD’s Klein At IAB NewFronts
May 16, 2023 | By Robert Andrews In a rapidly changing media ecosystem, big in-person events uniting buyers and sellers still have resonance. Case in point – at the IAB NewFronts, a showcase in which digital publishers…
Speaking to Digiday, Megan Pagliuca explains how OMG and Amazon are partnering to deliver connected commerce
May 4, 2023 | By Tony Case This article is part of a limited series exploring the challenges and opportunities associated with commerce media, from e-commerce to retail media networks. More from the series → As agencies have moved…
Transact CEO Frank Kochenash kicks off Digiday’s special report exploring the commerce media landscape
May 1, 2023 | By Michael Bürgi This article is part of a limited series exploring the challenges and opportunities associated with commerce media, from e-commerce to retail media networks. More from the series → As the media…
Omnicom Transact’s Keiko Osada on the State of Retail (Media) in 2023 (Video)
January 27, 2023 | By Jeff Minsky One thing is certain in a year of uncertainty: the ever-changing retail and consumer shopping habits will dominate marketing discussions. The evolution of the shopping experience, driven by an incredible array…
Omnicom Media Group and Albertsons partner on targeting and measuring CTV via The Trade Desk
The electronics show is back in Las Vegas, and there are some serious subjects the ad industry needs to hash out By Michael Burgi, Digiday. Published on January 5, 2023. As if to prove commerce media will…
Rapid Response: Holiday Commerce
This year’s Black Friday takes place in a global cost- of-living crisis. Many fear a looming and lengthy recession. We seek to understand to what degree these pressures limit sales and how brands should communicate in this…
The Adweek 50: Honoring Media, Marketing and Tech’s Indispensable Behind-the-Scenes Stars
Behind every successful brand—and its CEO—stands the person who keeps the organization running smoothly and efficiently. That’s why we dedicate our Adweek 50 award every year to those working behind the scenes to drive growth in big…
Omnicom Media Group Outperforms in Forrester’s Evaluation of Global Media Services
Omnicom Media Group (OMG) received the strongest current offering score in Forrester Research's recently released analysis of global media services. The holding company, which includes media agencies, OMD, PHD and Hearts & Science, led in six different…
In New Independent Research, Omnicom Media Group Receives Highest Possible Scores in Retail Media, Commerce Media, and Intelligence and Insights Criteria
This story was originally published in PR Newswire. NEW YORK, July 14, 2022 /PRNewswire/ -- In a new analysis of global media agency groups from leading research and advisory firm Forrester, Omnicom Media Group (OMG), the media services division…
Omnicom Teams With Walmart, Amazon, Kroger, Instacart on Retail Media
Omnicom Group announced collaborations with Walmart, Amazon, Kroger and Instacart as the agency seeks to help marketers with their advertising strategies in the growing field of retail media. “We are the first agency holding company that has…
Omnicom wraps its Cannes e-commerce blitz with Kroger Precision Marketing deal
This story was originally published in Digiday. Rounding out a series of moves to accelerate its e-commerce efforts and offerings — all of which have been announced at the Cannes Lions Festival of Creativity — Omnicom has struck…
Omnicom Reveals It’s Been Working With Amazon To Share Insights And Train E-commerce Personnel At All Levels
Although Omnicom and Amazon have been quietly collaborating for more than a year, the holding company only now went public with their work together, which enables Omnicom Media Group agencies to access insights from the Amazon Marketing…
Omnicom and Instacart agree to share data that connects sales data to TV ad spend
In the second of a series of moves Omnicom is making at this week’s Cannes Lions Festival of Creativity, the agency holding company today struck a strategic partnership with e-commerce player Instacart that involves sharing of data…
Omnicom strikes pact with Walmart, first of several e-commerce moves by the media group at Cannes Lions
The first of the moves involves a partnership between Omnicom Media Group (OMG) and Walmart Connect that builds on prior relationships formed last fall between the retail giant’s DSP and the media agency network. It’s data-intensive, but…
Media Buying Briefing: Omnicom Media Group tackles supply-chain challenges for its clients
As the supply chain crisis continues to wreak havoc on industries that use marketing to sell their goods, Omnicom Media Group, Digiday has learned, has created a tool designed to help brands calculate where and when to…
OMG’s Latest Commerce Tool: The Supply Chain IQ Score
This story was originally published in MediaPost. Omnicom Media Group has launched what it’s calling the Supply Chain IQ Score, the industry’s first supply-chain based media activation tool, in partnership with Crisp, an open retail data platform.…
Omnicom Media Group Tackles Supply-Chain Challenges for its Clients
This story was originally published in Digiday. As the supply chain crisis continues to wreak havoc on industries that use marketing to sell their goods, Omnicom Media Group, Digiday has learned, has created a tool designed to…
From last mile to last aisle: Omnicom Media Group sets up first programmatic PMP for retail place-based screens
Omnicom Media Group, Digiday has learned, has set up an out-of-home focused programmatic private marketplace that harnesses some 80,000 point-of-purchase screens across multiple environments in an effort to give OMG clients preferred or exclusive access to place-based…
Omnicom Teams With Shoppable Livestream Startup Firework to Grow Ecommerce Offerings
Omnicom Media Group has signed a deal with shoppable video platform Firework that will make the startup’s short-form and livestreaming capabilities available to all of the agency holding company’s clients. The agency giant is hoping the partnership…
OMG’s Morning of Innovation: Commerce Will Play a Major Role in Connected TV’s Future
This article was originally published by Adweek. Connected TV is one of the most rapidly growing markets when it comes to market share and ad spend, and those trends have only accelerated in the past two years…
OMG’s Megan Pagliuca Shares ‘Best Advice’ on Agile Advertising and Trailblazing in AdTech With Amazon
This article was originally published by Amazon. This is ‘My best advice,’ a series that asks advertising experts to share key learnings from their career journeys, the best advice they’ve ever received, and insights to help grow…
Media Buying Briefing: Walmart moves to eliminate DSP waste for media agencies as its retail media profile rockets
In a move that further cements its position as the king of retail media, Digiday has learned that Walmart has launched an expansion to its demand-side platform efforts that reduces waste for media agencies when they use…
OMG Transacts Gemma Spence on Structuring Internally to Win in E-Commerce
This article was originally published by WARC. As more brands pivot to online retail during COVID-19, it’s important to get the right structure within the business internally to ensure success; brands need to take a modular approach…
OMG Transact’s Gemma Spence Explains “How Brands Grow” in the e-Commerce Era
This article was originally published by Warc. In today’s current climate, there’s no denying that e-commerce is big business. Online retail is exploding in penetration and basket size as shoppers are choosing or forced to be isolated.…
Three Ways to Go from Zero to eCommerce
This article first appeared in the May 2020 edition of Images Retail ME. As non-essential stores close and social distancing measures keep people confined, Stefanie Cunningham, OMG Transact MENA’s General Manager, explains how to quickly move into…
Pivoting to eCommerce During COVID-19: Five tips for Success from OMG Transact’s Saradha Sethuraman
This excerpt is from an article originally published by WARC. As lockdowns continues, to survive and thrive, brands need to find new ways to continue operating through digital commerce. This could be through developing greater eCommerce strategies…
OMG Transact’s Gemma Spence Outlines a 7-Point Survival Guide to eCommerce Strategy in 2020
This article was originally published by Econsultancy. Gemma Spence is CEO at OMG Transact, Omnicom Media Group’s ecommerce specialist practice. The UK is the world’s third largest ecommerce market behind China and the US, accounting for $101bn…
Hearts & Science’s Stacy Fisher Explains How Brands Can Stay Competitive in a Cluttered eCommerce Landscape
This article was originally published by The Brandberries. One of the significant business model developments encouraged by digital renaissance is the birth of digital marketplaces, professionally known as ‘eCommerce’. The rise of eCommerce came with an entire…
Resolution’s Darrell Jursa Comments on Snap’s Expansion of Commerce for Brands within Snapchat Stories
This article was originally published by Digiday. Buying tickets to a game for the Los Angeles Football Club isn’t hard. Google it, and the first thing you might see is a link to SeatGeek, the professional soccer…