Alexa Garcia In Accountability, Standards, & Safety Omnicom Media Group Clients Outperform in ANA’s Transparency Study …Read More
[email protected] In Accountability, Standards, & Safety Omnicom Media Group’s CASA efforts in CTV take a step forward with NBCU partnership In the fourth and final leg of its push to …Read More
[email protected] In Accountability, Standards, & Safety Omnicom Media Group Makes its Bid to Determine Incrementality in Retail Media via its CASA Effort If there’s one area that constantly keeps media agencies on …Read More
[email protected] In Accountability, Standards, & Safety Omnicom Media Group aligns with SSPs through its CASA initiative to fight fraud and MFA abuse Michael Bürgi | October 17, 2023 Continuing its Advertising Week-related …Read More
[email protected] In Accountability, Standards, & Safety Omnicom Media Group tackles standards across the media spectrum, starting with social Originally published by Digiday Michael Bürgi | October 16, 2023…Read More
Ari Huq In Accountability, Standards, & Safety The MFA Uproar Puts Curation of Programmatic Advertising in the Spotlight Originally published by Digiday By Seb Joseph | August 28, …Read More
omgadmin In Accountability, Standards, & Safety CTV Buyers Are Still Struggling to Know Where Their Ads Ran Since the Covid-19 pandemic, streaming television has been perhaps the …Read More
omgadmin In Accountability, Standards, & Safety OMG’s Ryan Eusanio helps Adweek assess progress in signal standardization May 16, 2023 | By Catherine Perloff While the writers …Read More
omgadmin In Accountability, Standards, & Safety OMG NA Chief Investment Officer Geoff Calabrese defines the impact of Nielsen’s big data delay May 1, 2023 | By Alyssa Boyle Nielsen’s mission to …Read More
