Omnicom Media Group Expands Its Partnership with Lumen, Further Advancing Attention-Based Planning Capabilities Across Its Regions

Omnicom Media Group (OMG) the media services division of leading global marketing and corporate communications holding company Omnicom Group...

August 5, 2024

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Byte-Sized: How creatives are adopting generative AI as assistants

By Alyona Uvarova Episode 3 of Byte-Sized: AI for marketers examines how creatives are using generative AI to...

February 22, 2024

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What’s possible with generative AI? Introducing Byte-Sized: AI for Marketers

By Alyona Uvarova Campaign US kicks off a video series exploring the implications of generative AI for creatives,...

February 20, 2024

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Disney Harnesses AI to Drive Streaming Ad Technology

By Dawn Chmilelewski | February 9, 2024 Walt Disney (DIS.N), opens new tab is harnessing artificial intelligence to power a...

February 12, 2024

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Disney Harnesses AI to Drive Streaming Ad Technology

By Dawn Chmilelewski | February 9, 2024 Walt Disney (DIS.N), opens new tab is harnessing artificial intelligence to power a...

February 12, 2024

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Future of TV Briefing: Inside the Development of Disney’s Data Clean Room

By Tim Peterson This week’s Future of TV Briefing looks at how Disney’s data clean room business has...

November 14, 2023

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Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes

By Antoinette Siu No agency can escape measurement challenges these days — but many are looking to tighten...

October 23, 2023

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Uber partners with Omnicom Media Group to meld rider data with Omni’s insights

By Michael Bürgi Continuing its rollout of new partnerships and collaborations in the commerce media space that it’s...

June 20, 2023

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OMG’s Ryan Eusanio Talks Auction Packages vs PMPs with Digiday

By Michael Bürgi Can open-exchange or open marketplace programmatic ever overcome its reputation as a muddled and confusing...

June 16, 2023

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Annalect partners with Affinity Solutions to expand OMG’s lead in custom audience capabilities

By Alyssa Boyle Just about every measurement provider is trying to get its hands on more viewership data...

April 19, 2023

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OMG’s Marc Rossen Kicks off Adweek’s Look at Privacy Compliance in Clean Rooms

Advertisers Get Ahead of Potential Privacy Hiccups in Data Clean Rooms Privacy regulators are getting more muscular By Trishla...

March 17, 2023

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Disney Opens Its Data Clean Room To VideoAmp, Paving The Way For Enhanced Ad Targeting

By Jack Neff, AdAge Disney Advertising is letting VideoAmp into its clean room under an integration agreement announced...

December 6, 2022

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TelevisaUnivison Partners With Omnicom for Hispanic Household Data Graph

By Mollie Cahillane, Adweek Omnicom Media Group will be the first agency to team up with TelevisaUnivision to...

November 18, 2022

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Beyond Clean Rooms, Brands Need Clean Houses

Today’s column is written by Marc Rossen, SVP investment and activation analytics at Omnicom Media Group. Clean rooms...

May 24, 2022

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Omnicom Debuts Video Ad Honing Tool, Powered by Google Data

A seasonal retailer is scrambling to advertise a new Mother’s Day promotion. The company only has two weeks...

May 19, 2022

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How Omnicom Media Group is making sense of clean room complexities

The programmatic advertising industry is transitioning from a cookie-based era to what could become the age of the...

May 9, 2022

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NBCUniversal Opens Clean Room to Omnicom Amid First-Party Data Arms Race

NBCUniversal has struck a deal with Omnicom Media Group to make it the first agency to have access...

March 14, 2022

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How Omnicom’s Data Platform Helps Clorox Clean Up

Looking to refine your retail marketing campaign? Join leaders from Wayfair, PacSun, Rent the Runway and more at...

February 7, 2022

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OMG’s New Leadership Leans Into Clean Rooms and Agency Collaboration

This article was originally published by Campaign. There were times when Omnicom Media Group’s new global CEO Florian...

November 12, 2021

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OMG “New Normal” Research Continues to Track COVID-19 Impact on Consumer Behaviors, Attitude and Confidence

This article was originally published by Media Village. Omnicom Media Group's primary research team, led by Managing Director...

October 6, 2021

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Omnicom Media Group Formally Endorses UID 2.0 in a Bid to Move the Post-Cookie Future Forward

This article was originally published by Digiday. Omnicom Media Group (OMG), the media arm of holding company Omnicom,...

July 9, 2021

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Omnicom Integrates Teads’ Cookieless Targeting Tech Into Omni Platform

This article was originally published by Campaign. Omnicom Media Group (OMG) is teaming up with Teads to prepare...

July 7, 2021

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