omgadmin In Accountability, Standards, & Safety Ad Buyers Press for CTV Transparency as Alcohol and Casino Ads Found on Children’s Shows March 9, 2023 | By Catherine Perloff Research from GumGum …Read More
omgadmin In Accountability, Standards, & Safety Nielsen and Rivals Get New Guidelines from Industry for 2024 Upfronts March 6, 2023 | By Jack Neff and Parker Herren…Read More
[email protected] In Accountability, Standards, & Safety OMG’s Geoff Calabrese Tells Digiday About the Joint Industry Committee’s Aggressive Goal Geoff Calabrese, Chief Investment Officer, Omnicom Media Group, sits down …Read More
Alex Carvalho In Accountability, Standards, & Safety TikTok Grabs More Ad Dollars, as Marketers Look to Attract Gen Z and Millennials Snack-bar maker Kind earlier this year enlisted the help of …Read More
Alex Carvalho In Accountability, Standards, & Safety Advertisers Want the Process of Buying CTV to Feel More Like Traditional TV Tech companies, cross-industry groups and trade bodies are all trying …Read More
Alex Carvalho In Accountability, Standards, & Safety Facebook gives advertisers contextual brand safety controls in the NewsFeed Meta (the company formerly known as Facebook) is giving brands …Read More
Alex Carvalho In Accountability, Standards, & Safety Media Buying Briefing: How messed up is the CTV marketplace? Bad enough that efforts are being made to fix it If you’re in the content or marketing business, you can’t …Read More
Alex Carvalho In Accountability, Standards, & Safety Facebook’s outage frustrates advertisers heading into the holiday season. For more than five hours on Monday, while Facebook and …Read More
[email protected] In Accountability, Standards, & Safety OMG UK joins The Conscious Advertising Network …Read More
Alex Carvalho In Accountability, Standards, & Safety Can This Relationship Be Saved? Big Tech and Big Advertisers Talk It Over. For years, companies have complained that they pay good money …Read More