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How OMD’s Attention Planning Tool Transforms Campaign Strategy
Tracking consumer attention for optimal media placement
By
Alex Carvalho
July 15, 2022
September 5th, 2024
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Alex Carvalho
Read full story on Adweek
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Sections
Accountability, Standards, & Safety
Driving Diverse Investment
E-Commerce
Leadership & Impact
New Media Currencies
Orchestrating Data
Our Agencies ∨
Hearts & Science
OMD
PHD