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Wilson Standish, Head of Content and Creativity at Hearts & Science US, will be reporting throughout the week on key learnings from the most highly anticipated panel discussions and breakdown how those will impact the consumer and inform our media and marketing strategies.

In this first edition of SXSW Leadership Perspectives, Wilson outlines what he predicts will be the buzziest trends and topics to dominate the festival, including AI/machine learning, psychedelics, and the future of brand loyalty.