As the festival begins to wind down, Wilson Standish, Head of Content & Creativity at Hearts & Science US, takes us to beautiful Rainy Street in Austin to cover his key themes and takeaways from SXSW 2023.
Key Learnings from SXSW:
AI is the darling of the festival: If you couldn’t tell by now, artificial intelligence and machine learning were the most popular topics of conversation in Austin. From OpenAI to robotics, AI is coming to life in a myriad of ways.
Ethics and Energy, specifically: A sampling of the unanswered questions around AI/machine learning are prominently centered on ethics and energy. What does the data collection look like? Who is the owner of this content? Similar to blockchain technology, energy will power these tools and what will the affect be on our environment?
Companies with consumer-centric view are most prominent: Brands who are focused on the here and now, rather than legacy insights in their category, are the ones making the biggest splash with their activations and overall presence.
