Kelly Metz, Managing Director, Advanced TV Activation for OMG North America, took the stage at Advertising Week New York for a panel titled “Why Advertising Must Save TV” to highlight how OMG leverages VideoAmp capabilities for holistic video planning and buying across linear, advanced TV and streaming; the current state of cross-channel currency; and how to substantiate media effectiveness. She joined us at OMG’s New York office afterwards to further discuss.
