April 30th, 2024  | by Joe Mandese And by "world," I mean stack. If you really want to understand the way Google has been leveraging its dominant legacy of digital advertising and media optimization into the new world of TV/cross-platform optimization, you should get a copy of Omnicom Media Group’s Global Head of Programmatic & In-Housing Clare Ritchie's presentation at Google's NewFront event Monday morning. Ritchie, who is responsible for overseeing all of OMG's programmatic stack worldwide, shared how she has been working directly with Google's development team to build, pilot and test a new AI-powered application within Google's DV360 platform…

 By Alyssa Boyle | April 30th, 2024 TV buyers predict that streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season. Marketers face mounting pressure to prove the value of their media investments. And competition in streaming creates more options for TV ad budgets. So media buyers have a message for their TV and streaming partners: Give us what we need, or we’ll spend our money elsewhere. For a while, streaming has been “getting a pass with the lack of measurement and accountability compared to other mediums,” said Kelly Metz, chief…

April 23, 2024 | Charlotte Rawlings Seven agencies received a mark of eight (excellent) in this year’s School Reports, published yesterday (23 April). The agencies at the top of the class of 2024 included two creative agencies, three media shops, a brand experience agency and a business with a customer engagement heritage. Click here for the A-Z list of School Reports 2024 The top-scoring shops were: Amplify, Hearts & Science, Leo Burnett UK, Mother, OMD Group, TMW Unlimited and Walk-In Media. Click here for the main 2024 School Reports hub None of the 99 agencies in the School Reports received a…

April 24, 2024 | By Olivia Morely mSix&Partners (now T&Pm) previously held the jeweler's account David Yurman invited Havas, IPG and PMG to compete for the business alongside PHD. The David Yurman Company has wrapped up a four-month-long traditional and digital media review led by the media consultancy ID Comms. The business includes four markets—the U.S. and Canada in the Americas and France and the U.K. in Europe. The luxury jewelry brand operates 49 retail stores globally, and at more than 300 authorized locations worldwide. PHD attracted the luxury retailer by displaying a “singular understanding” of its brand and audiences,…

By Erika Wheless | April 23, 2024. The sandwich chain seeks specialized talent after parting ways with TRG This marks the first time Firehouse Subs has opted for a multi-agency approach. Firehouse Subs has opted for a multi-agency approach after parting ways with TRG in March. Orchard is the brand’s new lead creative agency and PHD will handle media. Quality Meats will work on activations and partnerships. Merchandising will be handled by 500 Degrees and Jones Knowles Ritchie takes on lead design agency duties, while ICR has PR. The assignments cover the U.S. and Canada. TRG had handled most of those functions. But…

April 9, 2024 | By Campaign US Staff OMD USA is honored to be one of just five agencies showcased in the annual Campaign US Agency Performance Review for having demonstrated a healthy mix of new business and organic growth, diversified services and strong retention of both clients and employees in 2023.  As Campaign notes in the report, “In many ways, 2023 was a trickier year for agencies to navigate versus the prior, with fewer new business opportunities in the market, shrinking client budgets and layoffs sweeping the industry due to macroeconomic factors.” Meeting these marketplace challenges with an operating…