Ari Huq In New Media Currencies CTV Advertising Needs Better Pricing for Brands: OMD’s Kelly Metz …Read More
[email protected] In New Media Currencies Paramount and OMG Usher in Next Step in New Currency Workflow …Read More
omgadmin In New Media Currencies, United States Attention Metrics Are Key Indicators of Ad Campaigns: OMD USA’s Britt Cushing …Read More
omgadmin In New Media Currencies Operationalizing Attention to Drive Better Outcomes: OMD USA’s Chrissie Hanson <span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span> CANNES – Measuring people’s attention to advertising in the …Read More
[email protected] In New Media Currencies OMG’s Mariel Estrada tells Adexchanger for its report on alternative TV currencies May 15, 2023 | By Alyssa Boyle Agencies are busy …Read More
omgadmin In New Media Currencies As the Upfront kicks off, OMG’s Kelly Metz talks to Digiday about “the biggest miss” in the measurement May 4, 2023 | By Tony Case Media Buying Briefing: …Read More
omgadmin In New Media Currencies OMG’s Kelly Metz frames the measurement issues for the WSJ’s upfront preview May 1, 2023 | By Megan Graham and Patrick Coffee…Read More
[email protected] In New Media Currencies “Competition breeds innovation”- OMG’s Kelly Metz offers insights on the state of TV measurement for Digiday’s Future of TV Series April 28, 2023 | By Tim Peterson Among the more …Read More
[email protected] In New Media Currencies OMG’s Kelly Metz explains the nuances of YouTube measurement in AdAge’s latest look at the currency debate Behind the struggle at the root of much of TV’s …Read More
omgadmin In New Media Currencies An Upfront Look At TV Measurement, With Omnicom Media’s Kelly Metz April 11, 2023 | By Alyssa Boyle A podcast interview …Read More
