omgadmin In New Media Currencies May the Best Attention Metric Win April 11, 2023 | By Olivia Morley In the absence …Read More
omgadmin In New Media Currencies VideoAmp Hires Its First CMO as Ad-Measurement Race Heats Up March 9, 2023 | By Patrick Coffee VideoAmp is part …Read More
omgadmin In New Media Currencies Media Buying Briefing: Holding companies and attention metrics, a KPI or a currency? February 27, 2023 | By Michael Bürgi The media agency …Read More
omgadmin In New Media Currencies Meta mulls more job cuts and verified subscriptions Hot topic Meta has dominated headlines this week over its …Read More
Alex Carvalho In New Media Currencies OMG/Yahoo: When Consumers Pay Attention To Ads, When They Don’t The study shows that viewability and attention are not the …Read More
Alex Carvalho In New Media Currencies Attention metrics are becoming more nuanced, but are brands ready to use them? Attention metrics are becoming more sophisticated as agencies and ad …Read More
Alex Carvalho In New Media Currencies Why Infosum Promises Brands Their Data Doesn’t Move In New Clean Room Platform When InfoSum said to advertisers and publishers that its platform …Read More
Alex Carvalho In New Media Currencies Content Ratings Must Be Key Part of Media Measurement: Omnicom’s Kelly Metz CANNES – Advertisers and their media agencies are keeping a …Read More
Alex Carvalho In New Media Currencies How OMD’s Attention Planning Tool Transforms Campaign Strategy Omnicom Media Group’s largest agency, OMD, found a way to …Read More
Alex Carvalho In New Media Currencies Discovery and Omnicom Will Use Comscore and Videoamp Data to Test Nielson Alternative Omnicom Media Group is joining Discovery in using Comscore and …Read More