Omnicom Media Group’s PHD network has topped the shortlist at the 2023 M&M Global Awards with 66 nominations across 24 categories. This is the second year in a row that PHD has led the shortlist.
In total, PHD’s shortlisted campaigns came from 11 markets around the world – the most of any agency network – for 20 different brands.
PHD’s recognized markets include Australia, Canada, Costa Rica, France, Germany, Hong Kong, Ireland, New Zealand, Poland, Spain, and the UK. Work was for clients including Volkswagen, Diageo, Unilever, HSBC, and British Heart Foundation.
OMG’s other media agencies, OMD and Hearts & Science, also recorded significant nominations in the shortlist. OMD received 17 shortlists from four markets, including work for McDonald’s, Philips, and Sony Pictures Home Entertainment. Hearts & Science collected seven nominations for its team in the US across work for AT&T and Moderna.
At the group level, OMG agencies in Germany and New Zealand each received 16 nominations –32 in total – more than any other group in these markets.
The M&M Global Awards reward the best-in-class in international media and marketing. The categories focus on work in the industry from sectors ranging from finance and FMCG to automotive and sport, campaigns based around media channels, successful partnerships, communication strategies, and social impact.
Winners will be announced in an online ceremony on Thursday 14 September.
OMG agencies shortlisted work by the numbers:
PHD (including Touché) — 66 shortlists
OMD — 17 shortlists
Hearts & Science — 7 shortlists
