Leadership & Impact

Summary: Jay Pattisall, VP and Lead Analyst at Forrester said OMG scored highest this year due to its tech strategy, use of data, integration of media and content, and audience-first marketing. Florian Adamski, OMG’s chief executive officer…

AS REFERENCE CUSTOMERS NOTE THE GROUP’S TRANSPARENT BUSINESS PRACTICES, TRUSTWORTHY RELATIONSHIPS AND STRENGTH OF OMNI TECHNOLOGY FOR MEDIA AND BUSINESS INTELLIGENCE Report: “Ten Years of Innovation Come Together in Its Comprehensive Omni Platform…” NEW YORK, NY (November…

Omnicom Media Group (OMG) outperformed the industry at the 2024 Campaign UK Media Week Awards, winning more trophies than any other agency group. Teams from OMD, PHD, Hearts & Science, and MG OMD collectively earned 35 awards…

By Michael Bürgi  | October 3, 2024 SUMMARY - Digiday reports on a new partnership between Snap and Omnicom Media Group that will see OMG’s influencer marketing agency Creo partnering with the Snap Star Collab Studio to develop…

Omnicom Media Group has won more trophies than any other holding group at the M&M Global Awards 2024. Teams from PHD, OMD, and Hearts & Science won 17 trophies at the ceremony in London, including Campaign of…

OMG agencies PHD and OMD Leverage Agency as a Platform Model to Earn  #1 and #2 Ranking Among Global Media Networks   New York, NY (September 24, 2024) - Omnicom Media Group (OMG), the media services division…

September 11, 2024 | By Beau Jackson PHD has named Vincent Rebeix as its first Global Chief Operating Officer, charged with driving the development of future-fit products, processes and customized client operating models. Speaking exclusively to Campaign, PHD…

A study on AI motivates PHD to create generative publishing platform to guide Omnicom clients By Michael Bürgi  |  August 15, 2024 A recent study that aims to shed light on AI and its application in marketing and…

By Parker Herren | August 14, 2024 After record ratings for women’s March Madness, upfront sellers and buyers upped talks about women’s sports Women’s sports including NCAA basketball and softball, WNBA (shown) and NWSL have driven growth in…

August 5, 2024 | by Mehrdad Amirkhizi Mercedes continues to rely on Omnicom’s Team X At BMW, the model with the customized agency The Game Group did not work properly. The collaboration was terminated , at least…

Published on July 25, 2024. When Omnicom’s PHD won Volkswagen Group’s global media account in 2016 from WPP’s Mediacom in a surprise victory, it gave the agency a jolt of momentum and marked the biggest win in…

New Report Reveals OMG Is #1 For Growth in EMEA and LATAM, Leads the Industry in Digital Spend OMD remains #1 in North America, Hearts & Science leads in global growth New York, NY (July 22, 2024)…

by Mehrdad Amirkhizi and Juliane Paperlein | July 3 2024 Why Florian Adamski still keeps his own minutes Florian Adamski is CEO of Omnicom’s media division It's a first: never before has the head of a media agency received the…

 CANNES — The phenomenon of “connected commerce” is not just about retailers or consumer goods companies. In a recent white paper, Omnicom explored the various ways in which consumers are interacting with shoppable moments – and found…

by Eva-Maria Schmidt | Thursday, 27 June 2024 Strategic foresight, visionary thinking, technical expertise and a consistent attitude: their skills make the Men of the Year successful in Germany and beyond. All three HORIZONT Award winners are…

OMG Agency OMD Named Media Network of the Year, with sister-shop PHD claiming second place  Group revealed first-mover partnerships with leading retail, programmatic buying and social platforms that will connect upper funnel investment to sales   New York,…

June 20, 2024 | by Steve McClellan PHD CEO Guy Marks was on the stage at Cannes discussing AI when he suddenly asked the audience, “Remember the year of mobile?” Five to eight years later mobile evolved into…

CANNES – Omnicom Media Group, a unit of the advertising holding company, announced partnerships with Instacart, Amazon, The Trade Desk and TikTok that aim to help brands reach target audiences while supporting e-commerce. The collaborations also seek…

UK shops and individuals emerged victorious in several categories at the inaugural ceremony this evening Omnicom Media Group had five reasons to celebrate at the Campaign Global Agency of the Year Awards, which were announced at a…

Online travel agency conducted a three-month review By Adrianne Pasquarelli | June 12, 2024 Priceline has selected Omnicom Media Group’s PHD as its media agency of record following a competitive review. The appointment is effective immediately, the online travel…

Published on June 06, 2024 | By Joanna O'Connell and Xian Wang The following is an excerpt from the white paper Connected Commerce: A New Advertising Paradigm available for downloading here. As many in the marketing community continue to cling to…

Published on June 07, 2024 The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing more than 4,750 finalist and winning entries from eligible global, regional, and national Effie…

June 5, 2024 | By Garett Sloane Cannes Lions International Festival of Creativity is never a dull affair, even for a festival about commercials. It draws the world’s biggest ad companies, showcases the most-awarded creativity, features cutting-edge technology and…

May 23, 2024 | By Robert Williams Technological innovation is shaping the way advertisers buy media placements on multiple platforms, with tools such as artificial intelligence and programmatic automation becoming more predominant. That’s especially noticeable in the…

By Mollie Cahillane | May 20, 2024 The momentum around women’s sports doesn’t start or stop with Caitlin Clark. As Clark’s rookie season in the WNBA gets underway, networks and brands are increasingly investing in women’s sports as a…

by Jessica Heygate | May 17, 2024 Nielsen panel remains primary currency as buyers chart familiar territory. Upfront presentations chartered familiar territory this week and deals are expected to transact in primarily the same way they have for…

By Adrianne Pasquarelli | May 14, 2024. The news follows appointment of new CMO at Gap brand last week Gap has concluded its media review. Gap Inc. has selected Omnicom Group for its media business, roughly five months…

May 10, 2024 | By Brian Steinberg Audiences may not be the only thing about TV that continues to shrink. Advertisers are expected to once again press for “rollbacks,” or declines in the rates they pay for…

By Parker Herren | May 09, 2024 Up-and-coming ad buyers reveal what’s exciting them in the current media landscape and changes they want to see. Many of the top-of-mind questions in TV advertising aren’t concerning the current state…

May 8,2024 | by Brandon Doerrer EXCLUSIVE: The Omnicom Media Group agency beat several holding companies in the pitching process. Furniture retailer Lovesac has appointed Omnicom Media Group’s Hearts & Science as its media agency of record…

By Parker Herren | May 02, 2024. 5 industry leaders weigh in on streaming sports, trending franchises and new ad opportunities As one of the only must-buys left for advertisers on TV, the sports marketplace will have an increasingly…

April 30th, 2024  | by Joe Mandese And by "world," I mean stack. If you really want to understand the way Google has been leveraging its dominant legacy of digital advertising and media optimization into the new world…

By Erika Wheless | April 23, 2024. The sandwich chain seeks specialized talent after parting ways with TRG This marks the first time Firehouse Subs has opted for a multi-agency approach. Firehouse Subs has opted for a multi-agency…

April 9, 2024 | By Campaign US Staff OMD USA is honored to be one of just five agencies showcased in the annual Campaign US Agency Performance Review for having demonstrated a healthy mix of new business…

By Parker Herren | April 09, 2024 Continued contraction of spend in TV as well as upticks in digital media persist The 2023 upfront was defined by the convergence of numerous hardships: economic uncertainty, the Hollywood strikes and continued questions…

By Michael Bürgi | April 8, 2024 Are those drumbeats in the distance? In many ways that makes sense because the upfront season is upon the industry — that time when linear TV ( the OG of the…

Omnicom Media Group Agency Added More than $1 Billon in New Business April 8, 2024 - As reported in the 2023 New Business Balance report from RECMA (the Research Company Evaluating the Media Agency Industry), Omnicom Media…

April 3, 2024 | Brian Steinberg The outsized audience for this week’s highly-watched women’s NCAA basketball match between Iowa and LSU may also have noticed that many of the commercials seen during the game belonged to AT&T,…

OMG’s Hearts & Science Tops Agency Network Ranking Group Sweeps the Network Rankings with All OMG Agencies Ranked in the Top Five New York, NY  (April 3, 2024) –  Omnicom Media Group (OMG), the media services division…

Lucia Moses | Mar 20, 2024 NBCUniversal is rolling out gen AI-driven ads that pinpoint people based on shows' emotional content. NBCU says its AI ads performed as much as 49% better than its previous targeting methods.…

Omnicom Media Group Agency Takes Top Slot in RECMA Diagnostics Report for Seventh Consecutive Edition, Reinforcing Its Lead in the Marketplace "OMD confirms its leadership, far ahead of its direct competitors" New York, NY (March 18, 2024)-…

< January 31, 2024 | By Robert Williams LAS VEGAS – Alphabet Inc.’s Google this month began its long-planned effort to give people more control of their online privacy by limiting the use of tracking cookies in…

by Alison Weissbrot | January 31st, 2024 The retention continues a relationship that began in 2009. PHD has retained HP’s global media account in a competitive review, Campaign US has learned. The agency will continue to handle traditional…

  January 24, 2024 | By Robert Williams LAS VEGAS – Two of the biggest areas of advertising growth are influencer marketing and retail media networks, both of which promise to help brands break through the clutter…

January 17th, 2024 | By Robert Andrews LAS VEGAS – Social media have sped up the proliferation of cultural moments, transforming digital images into viral memes and turning everyday people into celebrities overnight. Marketers can participate in…

Michael Bürgi | January 12, 2024 Wrapping its blitz of moves with major social and commerce platforms to align the discovery, planning and measurement of marketing-driven influencer and creator content with other media channels, Omnicom is rolling…

Michael Bürgi | January 11, 2024 Omnicom’s made it a mission of sorts during CES 24 to cement partnerships and arrangements with the major social and commerce platforms around better use and measurement of influencers and creators…

Michael Bürgi | January 10, 2024 Omnicom today will unveil a collaboration with Google as it continues its string of multi-partner initiatives and partnerships announced at CES 24 to advance the planning and measurement of influencers and creator…

Michael Bürgi | January 9, 2024 The partnership follows an initial testing of proof-of-concept for audience-based planning for creator spend that matched audiences derived from Omnicom’s Omni orchestration platform and/or client first-party data to TikTok influencers. Though the agreement, Omnicom’s…

The annual Consumer Electronics Show in Las Vegas has grown far past its tech- and gadget-heavy roots, to the point where every agency holding company looks to plant its own flag around a certain topic. For Omnicom,…

SANTA MONICA, CA – Advertising agencies must continually disrupt their operations amid changes in technology, the media marketplace and consumer habits. For Mike Solomon, who in June 2023 became chief executive of Omnicom Media Group’s PHD USA, agency…

Brands will ‘go big’ as the big game ascends on the gambling and entertainment mecca, experts say December 12, 2023 | By Jon Springer No matter who competes in the game, the winner of Super Bowl LVIII is likely…

OMG agencies OMD, Hearts & Science and PHD wrap the year achieving historic trifecta atop the agency ranking  New York NY (December 20, 2023) – Omnicom Media Group (OMG), the media services division of Omnicom Group Inc.…

December 11, 2023 | By Michael Bürgi This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series…

November 30, 2023 | By Jessica Heygate EXCLUSIVE: Omnicom’s data and analytics division has devised a client support strategy after nearly doubling in size in the past year. Annalect, the data and analytics division of Omnicom, has…

Earning the best retention and win/loss ratio in the business, OMG adds $2.5 billion in net new business, matching its full-year 2022 total in the first nine months of 2023 OMG agencies OMD, Hearts & Science and…

November 16, 2023 | By Alison Weissbrot EXCLUSIVE: Campaign gets a sneak peek into OMG’s 2024 strategy and compares its “Agency as a Platform” model with other holding company offerings aimed at simplifying clients’ experience. As clients…

November 14, 2023 | By Jamie Lyons This story was originally published by WARC. Gaming is primed to cement its position in culture and across screens, but what trends should marketers be looking out for and leaning…

November 15, 2023 | By Aleda Stam OMG named Alex Siddall, Suhaila Hobba and Melissa Wisehart as chief media officers to its agencies in the last two months. Omnicom Media Group’s Hearts & Science USA has promoted…

October 30, 2023 | By Megan Graham Flywheel, part of Cannes Lions owner Ascential, aims to help brands sell on digital marketplaces such as Amazon. Advertising holding company Omnicom said it has agreed to acquire Flywheel Digital for a net…

Omnicom Media Group Agency Takes Top Slot in RECMA Diagnostics Report for Sixth Consecutive Edition, Widens Its Lead in the Marketplace  “OMD has no direct competitor today.”   New York, NY (October 27, 2023) - In the…

October 25, 2023 | By Jessica Heygate EXCLUSIVE: Omnicom Media Group is revitalizing the role across its agencies with the aim of better connecting its capabilities. PHD USA has hired MediaMonks’ Melissa Wisehart as chief media officer,…

Wrapping up a 12-week sprint of new business wins  that totaled $1.5 billion, Omnicom Media Group CEO Florian Adamski was a guest on the Campaign Chemistry podcast hosted by Campaign US editor Alison Weissbrot. Sitting down with…

To assess the current state of media planning and buying and to understand which channels clients are investing in now and where they will be spending in the future, Digiday+ Research collected responses from 111 agency participants…

Former Amazon Head of Digital Will Drive Holistic Investment Offer, Deliver Performance-Based Solutions for Biggest US Media Agency Posted by Omnicom Media Group | October 2, 2023 New York, NY (October 2, 2023) – Omnicom Media Group…

As published on Campaign. by Alison Weissbrot | September 27, 2023 Omnicom Media Group (OMG) has won the bulk of Uber’s global media business, the agency shared exclusively with Campaign US. The Omnicom-owned media network will service Uber…

London (September 21, 2023) -  Omnicom Media Group (OMG),  the media services division of Omnicom Group Inc. (NYSE: OMC) has named Laura Fenton CEO of OMG UK.  In her new role, Fenton - who has been CEO…

Allwyn has confirmed the appointment of Omnicom Media Group’s Hearts & Science as its media agency. The win coincides with Allwyn taking on the fourth National Lottery license, which starts in February 2024. Hearts & Science emerged victorious…

New York, NY (September 13, 2023) -  Omnicom Media Group (OMG),  the media services division of Omnicom Group Inc. (NYSE: OMC) has named  Dan Clays CEO of OMG  EMEA.  In his new role, Clays -  who has…

Originally posted by Campaign By Shauna Lewis | September 4, 2023 Campaign first reported on the review in October 2022. Omnicom Media Group will retain HSBC’s global media planning and buying account, following a pitch process which…

Originally published by Campaign.com By Alison Weissbrot | September 01, 2023 The Omnicom Media Group agency is expanding its relationship with the skincare multinational from the U.S. and Asia effective January 2024. Beiersdorf has selected Omnicom Media…

New York, NY | September 5, 2023 Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) today announced  OMG CEO EMEA  Guy Marks will succeed Philippa Brown as CEO  of PHD Worldwide.…

Originally published by Campaign US By Jessica Heygate | August 22, 2023 EXCLUSIVE: Research by Omnicom Media Group and Snapchat finds that AR filters and lenses are alienating diverse users by misgendering them or removing their defining features.…

 Diversity and inclusion efforts show signs of stalling after years of progress, according to a recent survey by the World Federation of Advertisers (WFA). It also found differences of opinion about inclusion efforts among different levels…

August 22, 2023 | By Michael Bürgi Now that the threat to agencies of marketers in-housing some of their media-related work has been brought back down to defcon level five — where only a few years ago, some…

Omnicom Media Group’s PHD network has topped the shortlist at the 2023 M&M Global Awards with 66 nominations across 24 categories. This is the second year in a row that PHD has led the shortlist.  In total, PHD’s…

July 13, 2023 | By Campaign US Staff --- Advertising is known for chasing youth, and that is reflected in the talent pool. With a median worker age of 39 years old in 2022, according to the Bureau of…

July 13, 2023 | By Alison Weissbrot --- The sportswear brand’s account was previously held by Publicis Media. OMD has won Under Armour’s global media account, spanning the Americas and EMEA, Campaign US has learned. The account was…

NEW REPORT REVEALS OMNICOM MEDIA GROUP AGENCIES OUTPERFORMED IN 2022 OMD Worldwide Marks Sixth Consecutive #1 Ranking for Billings PHD and Hearts & Science Outpace the Industry for YOY Growth --- New York, NY (July 12, 2023)…

Agency has more than 150 staff and £125m in billings July 11th, 2023 | By Gideon Spanier Ptarmigan Media, a UK-based global media agency that specialises in financial services clients, has sold to Omnicom after three decades…

May 17, 2023 | By Lindsay Rittenhouse The pandemic sparked a focus on mental health in the ad business, an industry known for its churn-and-burn nature. But now with the shaky economy and increase in agency layoffs, along with…

May 15, 2023 | By John Koblin As scores of marketers made their way to Radio City Music Hall on Monday morning for a major event hosted by NBCUniversal, they were greeted by dozens of striking writers…

May 12, 2023 | By Brian Bonilla PHD's U.S. CEO Catherine Sullivan is stepping down and will be replaced by the Omnicom agency’s U.S. Chief Operating Officer Mike Solomon. Sullivan took on the position in 2020 after serving as chief…

April 27, 2023 | By Robert Williams MIAMI – The United States is becoming more multicultural and diverse, pushing marketers to find ways to make their brands relevant to consumers such as younger people with growing spending…