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Published on June 07, 2024

The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing more than 4,750 finalist and winning entries from eligible global, regional, and national Effie Awards competitions around the world. Announced annually, it is the most comprehensive global ranking of marketing effectiveness.

In addition to earning the highest total score among global media groups, OMG  also scored the most points across a number of marketer categories, including Automotive, Financial Services, Government & Public Services, Health & Wellness, Internet & Telecom, and Restaurant & Food Services.

The Effie Index scores offer the latest example of OMG outperforming the marketplace, including its #1 ranking in the RECMA New Business Balance report published earlier this year, and a YTD net new business record of $1.7 billion.