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February 22, 2024 | By Alyona Uvarova

Episode 3 of Byte-Sized: AI for marketers examines how creatives are using generative AI to bring their ideas to life faster.

From text-to-image generators like Midjourney and Dall-E, to chatbots like OpenAI’s ChatGPT and now text-to-video generators like Sora, creatives have a powerful new tool at their fingertips to bring ideas from their imagination to the page — and in front of consumers — at rapid speed.

In this episode, PJ Pereira, creative chairman, Pereira O’Dell, walks viewers through how he uses generative AI platforms to move from idea to concept quickly.

“[AI] allows us to get excited quicker about ideas we would have been unsure [about] for a few days. And that is great for the creative process,” he says.