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In the first in a series of podcasts, OMG UK, Fuse & Unofficial Partner look at sport through a wide lens and asks some broad questions as to the value of sport to brand clients.

The conversation focusses on what CMOs want from their marketing spend, and whether sport is equipped to deliver on those demands. They discuss marketing trends, the digital gap and the value of sport as a platform as we hit a summer of large sporting events.


  • Louise Johnson is CEO of Fuse
  • Dan Clays, CEO of Omnicom Media Group UK
  • Bhavin Balvantrai, Chief Market Analyst, OMG Group UK

Hosted by:

Richard Gillis, Unofficial Partner

You can find the podcast recording here.