Omnicom Media Group Agency Added More than $1 Billon in New Business
April 8, 2024 – As reported in the 2023 New Business Balance report from RECMA (the Research Company Evaluating the Media Agency Industry), Omnicom Media Group (OMG) agency Hearts & Science topped the 2023 net new business (wins minus losses) ranking of global media agency networks.
Fueled by more than $1 billion in new business wins – including the global Jaguar Land Rover business, UK National Lottery operator Allwyn, Horizon Therapeutics, and the Virgin Voyages global consolidation – and with a win/loss ratio of 6:1, Hearts & Science earned its first #1 ranking in its eight-year history.
Punching above its weight, OMG’s youngest and still expanding network outperformed agencies with significantly larger global footprints and market share to claim its place in a statistical tie at the top of the network ranking.
Source: RECMA 2023 New Business Balance
Describing the agency’s winning offer to marketers, Allyn’s Global Head of Media Ross Sergeant said “Hearts & Science has been able to provide a unique perspective paired with innovative approaches to strategy, planning and buying. I believe this is a new kind of media agency – an agency rooted in the science, which is truly pursuing the creative and innovative opportunities that media brings us today.”
“Hearts & Science outperformed the industry in 2023 by combining its best-in-class expertise in personalized digital marketing with OMG’s next-in-class data and technology,” says OMG CEO Florian Adamski. “Leveraging the wide range of future-fit capabilities that OMG’s Agency as a Platform model – powered by the Omni operating system – makes accessible and actionable, the agency is unlocking transformative growth for clients in an increasingly complex marketplace.”
About Hearts & Science
Hearts & Science, an Omnicom Media Group agency, transforms data signals into meaningful human connections between brands and consumers that drive exponential growth. Purpose-built for the world of personalized digital marketing, and powered by the Omni marketing orchestration system, Hearts & Science draws on the vast expertise and resources of the OMG platform to deliver media solutions that enable brands to create consumer experiences that drive loyalty, share of mind and share of wallet. Launched in New York in 2016, Hearts & Science currently has 43 offices around the globe serving the world’s leading brands across a broad spectrum of categories – including automotive, biotech, beauty, CPG, entertainment, fashion, financial services, health & fitness, travel & hospitality, and telecom.
Omnicom Media Group is the media services division of leading global marketing and corporation communications holding company Omnicom Group Inc. (NYSE: NYC).
